Brevo vs ConvertKit: Which Is Better in 2026?
Brevo outperforms ConvertKit for ecommerce teams requiring multi-channel marketing automation Brevo wins
Brevo is the better choice for ecommerce businesses and marketing teams managing customer retention at scale. Its native SMS, WhatsApp, and push notification channels, combined with abandoned cart automations and AI-powered segmentation, address the full customer lifecycle. ConvertKit excels for creators and small publishers but lacks the commerce integrations and multi-channel capabilities Brevo provides.
Key Differences at a Glance
| Feature | Brevo | ConvertKit |
|---|---|---|
| Multi-Channel Campaigns (SMS, Push, Social) | Yes SMS and WhatsApp campaigns native (credits sold separately); web/mobile push on Professional+; no native social posting integration. | No |
| Transactional Email & API Sending | Yes Native transactional email via SMTP relay and RESTful API on all plans; unlimited log retention; inbound parsing; 99% delivery rate. | No |
Verdict Scores — How we score →
Feature Comparison
| Feature | Brevo | ConvertKit |
|---|---|---|
| Multi-Channel Campaigns (SMS, Push, Social) | Yes SMS and WhatsApp campaigns native (credits sold separately); web/mobile push on Professional+; no native social posting integration. | No |
| Transactional Email & API Sending | Yes Native transactional email via SMTP relay and RESTful API on all plans; unlimited log retention; inbound parsing; 99% delivery rate. | No |
| A/B & Multivariate Testing | Yes A/B testing for subject lines and content available on Standard plan and above; not included on Free or Starter. | Yes A/B testing for subject lines and email content on paid plans; no multivariate testing capability. |
| AI-Powered Features | Yes AI content generator (subject lines and body copy) on all paid plans; AI send-time optimization on Standard+; AI segmentation on Professional+. | Yes AI writing assistant for email copy and subject lines on paid plans; no native send-time optimization or predictive segmentation listed. |
| Audience Segmentation & Personalization | Yes Advanced segmentation using demographics, website activity, campaign engagement, and custom events; dynamic lists that auto-update on all paid plans. | Yes Tag-based architecture (not list-based); dynamic segments auto-updating; conditional content blocks within emails on paid plans. |
| Contact & List Management | Yes Unlimited contacts on all plans; list-based architecture with import via CSV or API; duplicate management and suppression lists supported. | Yes Tag-based system replaces traditional lists; CSV import plus API; unlimited tags; Free plan capped at 10,000 subscribers. |
| Deliverability & Spam Tools | Yes 99% delivery rate claimed; DKIM/SPF/DMARC authentication; Deliverability Specialist support on Professional (3 hrs/year); dedicated IP on Enterprise only. | Yes 99.8% delivery rate; DKIM/SPF authentication; dedicated IP not publicly listed; spam scoring guidance available. |
| E-Commerce & CRM Integrations | Yes Native Shopify and WooCommerce integrations; abandoned cart automations; 150+ integrations; AI product recommendations on Professional+; built-in CRM. | Yes Native Shopify integration; direct integrations with Gumroad, Teachable, and other creator commerce platforms; commerce features (paid newsletters, digital products) built-in. |
| Email Builder & Templates | Yes Drag-and-drop builder plus HTML editor; responsive industry-specific templates included on all plans including Free. | Yes Clean text-focused email editor plus visual builder; customizable templates; mobile-responsive; brand-kit style global styles available. |
| Landing Pages & Signup Forms | Yes 1 landing page included on Standard; more on Professional+; signup forms (embedded, popup) available on all plans including Free. | Yes Native landing page builder with 50+ templates on all plans including Free; embedded, popup, and slide-in forms; custom domain support on paid. |
| Marketing Automation & Workflows | Yes Visual workflow builder with multi-step drip sequences; unlimited workflows on Standard+; Free plan supports up to 2,000 contacts in automation. | Yes Visual automation builder with conditional branching; behavior-based triggers (tags, events, purchases); unlimited automations on paid plans. |
| Reporting & Analytics | Yes Basic open/click reporting on Starter; advanced click heatmaps, geography, device reports, and AI send-time analytics on Standard+. | Yes Open, click, and unsubscribe tracking on all plans; subscriber growth reports; no click heatmaps or industry benchmarking listed. |
Highlighted rows indicate features where the tools differ.
Pros & Cons
Based on G2 reviews. Source: our review methodology.
Brevo
ConvertKit
Pricing
Brevo
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Starter | $9/mo | $8/mo |
| Growth | $18/mo | $16/mo |
| Pro | $499/mo | $449/mo |
| Enterprise | Custom | — |
ConvertKit
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Starter | $25/mo | $25/mo |
| Pro | $50/mo | $50/mo |
Ratings & Reviews
Who Should Choose Which?
You are an ecommerce marketing manager running Shopify or WooCommerce stores. You need abandoned cart recovery, browse abandonment alerts, and price-drop notifications to drive repeat purchases. You want to segment customers by VIP status and purchase history, then activate targeted SMS and WhatsApp campaigns. Brevo's native integrations, AI product recommendations, and comprehensive automation workflows let you build sophisticated retention campaigns without developer support. The platform's real-time revenue and AOV tracking helps you measure campaign impact directly on your bottom line.
You are a creator, author, or online educator building an audience through email newsletters and digital products. You prioritize simplicity and ease of setup over advanced multi-channel capabilities. ConvertKit's tag-based segmentation, built-in landing page builder with 50+ templates, and native Gumroad/Teachable integrations let you launch lead magnets and paid newsletters quickly. The platform's clean, text-focused email editor and straightforward automation builder keep your workflow lean, though you'll sacrifice SMS, WhatsApp, and advanced design flexibility compared to Brevo.
Bottom Line
Brevo is the better choice for ecommerce teams and retention marketers requiring multi-channel campaigns, abandoned cart automation, and advanced segmentation at an affordable price point.
Related Comparisons
Frequently Asked Questions
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Is Brevo better than ConvertKit?
Yes. Brevo is better for ecommerce teams and retention marketers. It offers multi-channel campaigns (SMS, WhatsApp, push), abandoned cart automation, and advanced segmentation starting at $9/monthΓÇöfeatures ConvertKit lacks entirely. ConvertKit is better only for content creators prioritizing simplicity and landing pages over commerce capabilities.
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How do Brevo and ConvertKit pricing compare for growing ecommerce teams?
Brevo's Growth plan ($18/month) includes full automation, A/B testing, and SMS capabilitiesΓÇöcritical for ecommerce. ConvertKit's Starter plan ($25/month) covers automation and A/B testing but caps subscribers at 1,000 and lacks SMS, WhatsApp, and transactional email. For teams managing 10,000+ contacts with multi-channel needs, Brevo's $18 plan outperforms ConvertKit's $25 plan by offering more channels and higher contact limits. ConvertKit's pricing structure penalizes growth: upgrading to Pro ($50/month) still caps subscribers at 1,000, forcing expensive custom solutions. Brevo scales contact volume without per-subscriber fees, making it substantially cheaper for retention marketing at scale.
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What are the biggest feature differences between Brevo and ConvertKit?
Brevo includes native SMS, WhatsApp, and web push campaignsΓÇöchannels ConvertKit does not offer at all. Brevo also provides transactional email via API, abandoned cart automations, and AI product recommendations on higher tiers. ConvertKit focuses on simplicity with tag-based segmentation and a built-in landing page builder on all plans, including Free. For ecommerce teams, Brevo's multi-channel and transactional capabilities are essential; for content creators and newsletters, ConvertKit's streamlined approach and included landing pages reduce friction.
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How difficult is it to migrate from ConvertKit to Brevo?
Migration from ConvertKit to Brevo is straightforward. Both platforms support CSV import and API-based data transfer, allowing you to export your subscriber list and automation workflows from ConvertKit and import them into Brevo. Brevo's visual workflow builder accepts tag-based and list-based architectures, so ConvertKit's tag system translates directly. The primary effort involves rebuilding automation sequences in Brevo's interface and reconfiguring integrations (Shopify, Gumroad, etc.), which typically takes 2ΓÇô4 hours for standard setups. Brevo's onboarding team can assist with larger migrations. No data loss occurs if you export before canceling ConvertKit.
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Which platform offers better integrations and customer support for ecommerce teams?
Brevo provides 150+ integrations including native Shopify and WooCommerce connectors, plus SMS and WhatsApp channels that ecommerce teams rely on for cart recovery and customer retention. ConvertKit offers native Shopify integration and creator-focused platforms like Gumroad and Teachable, but lacks SMS, WhatsApp, and the breadth of ecommerce integrations Brevo delivers. For support, ConvertKit users praise responsive customer service, while Brevo includes a Deliverability Specialist on Professional plans. Brevo's integration depth and multi-channel capabilities make it the stronger choice for ecommerce operations.