Does Brevo offer a free trial or free tier?

Brevo includes a permanent free tier that allows up to 300 emails per day (approximately 9,000 per month) with unlimited contacts. The free plan provides access to the drag-and-drop email builder, basic signup forms, and automation for up to 2,000 contacts, though it includes Brevo branding on emails. No credit card is required to start. If you need higher volume or advanced features like A/B testing and multi-channel SMS, you'll need to upgrade to a paid plan starting at $9/month.

How does Brevo's pricing compare to competitors like Klaviyo and GetResponse?

Brevo's Starter plan at $9/month undercuts both Klaviyo ($30/month minimum) and GetResponse ($19/month minimum), making it the cheapest entry point for email marketing. However, price advantage narrows as you scale. Brevo's Growth plan ($18/month) still beats GetResponse's base tier but lacks the advanced segmentation and ecommerce AI features you get on Klaviyo's standard offering. For SMS and WhatsApp, Brevo charges per-credit rather than bundling them into monthly plans, which can add unexpected costs depending on volume. If you need sophisticated automation or contact-level AI scoring, Brevo's Pro tier ($499/month) becomes expensive relative to Klaviyo's mid-market pricing. Bottom line: Brevo wins on affordability for basic email campaigns; Klaviyo offers better value if advanced personalization justifies the higher starting price.

What are the main limitations users report with Brevo?

Users consistently cite three core constraints. First, template customization is rigidΓÇöthe drag-and-drop builder lacks the design flexibility needed for complex, branded campaigns, forcing many to export and edit HTML manually. Second, automation workflows hit a ceiling; multi-step conditional logic and advanced segmentation require jumping to the Professional tier ($499/month), making mid-market feature access expensive. Third, the Free and Starter plans exclude A/B testing and advanced reporting, limiting optimization for teams trying to validate campaigns before scaling spend. These gaps push power users toward Klaviyo or GetResponse.

How long does it take to get Brevo up and running?

Most teams launch their first email campaign within 1ΓÇô2 hours of signup. The platform's pre-built templates, drag-and-drop editor, and native Shopify/WooCommerce connectors eliminate manual configuration. Connecting your store takes 10ΓÇô15 minutes; building and sending a campaign takes another 30ΓÇô45 minutes. Full onboardingΓÇöincluding list import, automation setup, and multi-channel configurationΓÇötypically completes within a business day. Brevo's intuitive interface means non-technical marketers can execute without developer support, though integrating custom APIs or complex third-party tools may require additional setup time.

What integrations does Brevo support?

Brevo supports 150+ integrations across e-commerce, CRM, analytics, and business tools. Native integrations include Shopify and WooCommerce for direct product sync and abandoned cart automation. Additional integrations cover Zapier, Segment, Google Analytics, Salesforce, HubSpot, Stripe, and major e-commerce platforms. The platform also offers SMTP relay and RESTful API for custom integrations. However, native social media posting is not includedΓÇöyou'll need third-party tools like Buffer or Hootsuite for cross-channel social distribution.

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Brevo Review 2026: Pros, Cons & Verdict

Reviewed by the SaaS Compare editorial team · Last updated: May 21, 2026 · Data verified April 2026

Quick answer: Brevo scores 75/100 in our review. It's best for e-commerce teams and small marketing departments because it combines affordable email automation with native Shopify/WooCommerce integrations and multi-channel capabilities (SMS, WhatsApp, push) starting at $9/month.

Brevo — Editorial Score

98 /100

Editorial score

User Rating 23/25

Review Volume 15/15

Value for Money 20/20

Accessibility 10/10

Features 16/20

Data Quality 5/10

Score calculated from G2 ratings, review volume, pricing transparency, free tier, feature depth, and data freshness. How we score tools →

Is Brevo Right for You?

ΓÇó You are an e-commerce founder or marketing manager running a Shopify or WooCommerce store who needs abandoned cart recovery and basic SMS campaigns without a steep learning curve or six-figure budget. ΓÇó You are a small marketing team (1ΓÇô3 people) seeking an affordable, unified platform to manage email, SMS, and push notifications from a single interface without hiring a dedicated marketing technologist. ΓÇó You are a growth marketer at a mid-market SaaS or retail company who values fast campaign deployment and pre-built automation templates over deep customization and wants to avoid vendor lock-in with expensive enterprise tools.

ΓÇó You are a brand marketer or creative agency requiring pixel-perfect email design, advanced conditional logic, and dynamic content blocksΓÇöKlaviyo offers superior template flexibility and segmentation depth for this use case. ΓÇó You are an enterprise marketing operations leader managing complex B2B nurture sequences, multi-touch attribution, and role-based account workflowsΓÇöGetResponse and Drip provide more robust automation builders and native CRM functionality for this complexity.

Brevo Pros & Cons

Based on G2 user reviews — paraphrased and aggregated, not verbatim quotes.

Pros

User-friendly interface with a clean design, making it accessible for beginners

Ease of integration and a user-friendly interface for marketing needs

Convenient and efficient email marketing capabilities, including automation and customizable templates

Easy setup that makes email marketing efficient and hassle-free

Cons

Limited features, especially in template flexibility and automation capabilities, which hinder effective marketing

Limited features in design and automation capabilities, considered a notable drawback

Limited customization, making creative marketing and complex workflow management difficult

Steep learning curve for beginners, making initial setup and navigation challenging

Brevo Pricing

Plan	Monthly	Annual	Users Included	Highlights
FreeFree	Free	Free	1	300 emails/day (9,000/month), unlimited contacts, basic email builder and forms, automation up to 2,000 contacts, Brevo branding on emails.
Starter	$9/mo	$8/mo	1	From 5,000 emails/month, unlimited contacts, drag-and-drop editor, AI content generator, advanced segmentation, basic reporting; no automation or A/B testing.
Growth	$18/mo	$16/mo	1	From 20,000 emails/month, unlimited contacts, full automation, A/B testing, heatmaps, AI send-time optimization, web/event tracking, 1 landing page included.
Pro	$499/mo	$449/mo	10	From 150,000 emails/month, 10 seats, WhatsApp/push channels, AI segmentation, contact scoring, ecommerce AI features, phone support, deliverability specialist.
Enterprise	Custom	—	Unlimited	Custom pricing for 1M+ contacts; dedicated IP, SSO/SAML, multi-account management, custom objects, loyalty engine, custom data integrations, tailored onboarding.

Pricing verified April 2026.

Brevo Key Features

A/B & Multivariate Testing

A/B testing for subject lines and content available on Standard plan and above; not included on Free or Starter.

AI-Powered Features

AI content generator (subject lines and body copy) on all paid plans; AI send-time optimization on Standard+; AI segmentation on Professional+.

Audience Segmentation & Personalization

Advanced segmentation using demographics, website activity, campaign engagement, and custom events; dynamic lists that auto-update on all paid plans.

Contact & List Management

Unlimited contacts on all plans; list-based architecture with import via CSV or API; duplicate management and suppression lists supported.

Deliverability & Spam Tools

99% delivery rate claimed; DKIM/SPF/DMARC authentication; Deliverability Specialist support on Professional (3 hrs/year); dedicated IP on Enterprise only.

E-Commerce & CRM Integrations

Native Shopify and WooCommerce integrations; abandoned cart automations; 150+ integrations; AI product recommendations on Professional+; built-in CRM.

Email Builder & Templates

Drag-and-drop builder plus HTML editor; responsive industry-specific templates included on all plans including Free.

Landing Pages & Signup Forms

1 landing page included on Standard; more on Professional+; signup forms (embedded, popup) available on all plans including Free.

Our Verdict on Brevo

Brevo scores 75/100 and excels as an entry-to-mid-market email and SMS platform for e-commerce businesses. Its primary strength is the combination of affordable pricing ($9/month entry), native shopping cart integrations, and multi-channel delivery in one dashboard. The drag-and-drop editor and pre-built automations make setup fast for teams without technical depth. The main limitation is constrained template customization and automation logicΓÇöusers report difficulty building complex, multi-step workflows or achieving granular personalization without hitting the platform's design ceiling, pushing advanced users toward Klaviyo or GetResponse.

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Brevo — Frequently Asked Questions

Does Brevo offer a free trial or free tier?
Brevo includes a permanent free tier that allows up to 300 emails per day (approximately 9,000 per month) with unlimited contacts. The free plan provides access to the drag-and-drop email builder, basic signup forms, and automation for up to 2,000 contacts, though it includes Brevo branding on emails. No credit card is required to start. If you need higher volume or advanced features like A/B testing and multi-channel SMS, you'll need to upgrade to a paid plan starting at $9/month.
How does Brevo's pricing compare to competitors like Klaviyo and GetResponse?
Brevo's Starter plan at $9/month undercuts both Klaviyo ($30/month minimum) and GetResponse ($19/month minimum), making it the cheapest entry point for email marketing. However, price advantage narrows as you scale. Brevo's Growth plan ($18/month) still beats GetResponse's base tier but lacks the advanced segmentation and ecommerce AI features you get on Klaviyo's standard offering. For SMS and WhatsApp, Brevo charges per-credit rather than bundling them into monthly plans, which can add unexpected costs depending on volume. If you need sophisticated automation or contact-level AI scoring, Brevo's Pro tier ($499/month) becomes expensive relative to Klaviyo's mid-market pricing. Bottom line: Brevo wins on affordability for basic email campaigns; Klaviyo offers better value if advanced personalization justifies the higher starting price.
What are the main limitations users report with Brevo?
Users consistently cite three core constraints. First, template customization is rigidΓÇöthe drag-and-drop builder lacks the design flexibility needed for complex, branded campaigns, forcing many to export and edit HTML manually. Second, automation workflows hit a ceiling; multi-step conditional logic and advanced segmentation require jumping to the Professional tier ($499/month), making mid-market feature access expensive. Third, the Free and Starter plans exclude A/B testing and advanced reporting, limiting optimization for teams trying to validate campaigns before scaling spend. These gaps push power users toward Klaviyo or GetResponse.
How long does it take to get Brevo up and running?
Most teams launch their first email campaign within 1ΓÇô2 hours of signup. The platform's pre-built templates, drag-and-drop editor, and native Shopify/WooCommerce connectors eliminate manual configuration. Connecting your store takes 10ΓÇô15 minutes; building and sending a campaign takes another 30ΓÇô45 minutes. Full onboardingΓÇöincluding list import, automation setup, and multi-channel configurationΓÇötypically completes within a business day. Brevo's intuitive interface means non-technical marketers can execute without developer support, though integrating custom APIs or complex third-party tools may require additional setup time.
What integrations does Brevo support?
Brevo supports 150+ integrations across e-commerce, CRM, analytics, and business tools. Native integrations include Shopify and WooCommerce for direct product sync and abandoned cart automation. Additional integrations cover Zapier, Segment, Google Analytics, Salesforce, HubSpot, Stripe, and major e-commerce platforms. The platform also offers SMTP relay and RESTful API for custom integrations. However, native social media posting is not includedΓÇöyou'll need third-party tools like Buffer or Hootsuite for cross-channel social distribution.