Is Brevo better than Constant Contact?

Yes. Brevo is better for ecommerce and multi-channel marketing. It starts at $9/month with SMS, WhatsApp, and push natively included, while Constant Contact charges $20/month with SMS as a separate add-on. Brevo's 4.5 G2 rating, freemium model, and superior automation capabilities make it the stronger choice for growing businesses managing customer engagement across multiple channels.

How much does Brevo cost compared to Constant Contact?

Brevo's Starter plan begins at $9/month with 5,000 emails and unlimited contacts, while Constant Contact's entry point is $20/month for up to 500 contacts. Brevo also offers a free tier with 300 daily emails (9,000/month), whereas Constant Contact has no free option. For multi-channel features, Brevo includes SMS and WhatsApp natively on paid plans, while Constant Contact charges $10/month extra for SMS. At scale, Brevo's Growth plan ($18/month) includes full automation and A/B testing, whereas Constant Contact requires its $35/month Growth plan for equivalent features. Brevo is significantly cheaper for businesses needing multi-channel capabilities and automation.

What are the biggest feature differences between Brevo and Constant Contact?

Brevo includes SMS, WhatsApp, and push notifications natively on paid plans, while Constant Contact charges $10/month extra for SMS and lacks WhatsApp entirely. Brevo offers unlimited workflows on Standard ($18/mo) and above; Constant Contact limits you to 3 automation templates on Growth ($35/mo) and only unlocks unlimited automations at Pro ($80/mo). Brevo also provides transactional email via API on all plansΓÇöcritical for order confirmations and password resetsΓÇöwhich Constant Contact does not support. For landing pages, Brevo includes one on Standard; Constant Contact has no native landing page builder. Constant Contact's advantage is native social posting on all plans, which Brevo lacks.

How difficult is it to switch from Constant Contact to Brevo?

Switching from Constant Contact to Brevo is straightforward. Both platforms use list-based contact architecture and support CSV import, so you can export your contact list from Constant Contact and import it directly into Brevo without data loss. Brevo's 150+ integrations and native Shopify/WooCommerce connectors mean your ecommerce workflows will reconnect faster than rebuilding them in Constant Contact. The main effort involves recreating automation sequences in Brevo's visual workflow builderΓÇöa task that typically takes 1ΓÇô2 days for standard flows. Since Brevo's automation is more advanced and less restrictive than Constant Contact's template-based system, you may actually gain functionality during migration. No technical expertise is required; both platforms offer drag-and-drop builders accessible to non-developers.

Which tool has better integrations and customer support?

Brevo offers 150+ integrations including native Shopify and WooCommerce connections, plus a built-in CRM, making it superior for ecommerce workflows. Constant Contact provides 300+ integrations but requires Zapier for WooCommerce and lacks native CRM functionality. For support, Brevo includes phone support on paid plans and a Deliverability Specialist on Professional tier (3 hours/year). Constant Contact emphasizes responsive support but does not specify phone availability on lower tiers. Brevo's native integrations and CRM eliminate the need for third-party tools, reducing setup complexity and cost.

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Brevo vs Constant Contact: Which Is Better in 2026?

Reviewed by the SaaS Compare editorial team · Last updated: May 21, 2026

Brevo From $9/mo

Constant Contact From $20/mo

Quick answer: Brevo wins for ecommerce and multi-channel marketing. It offers SMS, WhatsApp, and push natively at $9/month, versus Constant Contact's $20/month starting price with SMS as a paid add-on. Brevo's 4.5 G2 rating and freemium model make it the stronger choice for growing businesses.

Brevo outperforms Constant Contact for ecommerce automation and multi-channel reach Brevo wins

Brevo delivers superior value for ecommerce businesses seeking integrated SMS, WhatsApp, and push campaigns without add-on fees. Its $9 starting price, native Shopify integration, and abandoned cart automation beat Constant Contact's $20 entry point and limited multi-channel support. Choose Brevo if you need scalable, affordable omnichannel marketing.

Key Differences at a Glance

Feature	Brevo	Constant Contact
Transactional Email & API Sending	Yes Native transactional email via SMTP relay and RESTful API on all plans; unlimited log retention; inbound parsing; 99% delivery rate.	No

Verdict Scores — How we score →

Feature Comparison

Feature	Brevo	Constant Contact
Transactional Email & API Sending	Yes Native transactional email via SMTP relay and RESTful API on all plans; unlimited log retention; inbound parsing; 99% delivery rate.	No
A/B & Multivariate Testing	Yes A/B testing for subject lines and content available on Standard plan and above; not included on Free or Starter.	Yes Subject line A/B testing on Standard+ only; no multivariate testing; engagement heat maps available on Standard+.
AI-Powered Features	Yes AI content generator (subject lines and body copy) on all paid plans; AI send-time optimization on Standard+; AI segmentation on Professional+.	Yes AI copy generator and subject line recommendations on all paid plans; AI campaign builder on Standard+; no native send-time optimization.
Audience Segmentation & Personalization	Yes Advanced segmentation using demographics, website activity, campaign engagement, and custom events; dynamic lists that auto-update on all paid plans.	Yes 1 custom segment on Lite, 10 on Standard, unlimited on Premium; engagement and behavioral segmentation on Standard+; ecommerce segmentation on Premium.
Contact & List Management	Yes Unlimited contacts on all plans; list-based architecture with import via CSV or API; duplicate management and suppression lists supported.	Yes List-based architecture; CSV import and 300+ integrations including Shopify; web sign-up forms on all plans; send limits at 10xΓÇô24x contact count.
Deliverability & Spam Tools	Yes 99% delivery rate claimed; DKIM/SPF/DMARC authentication; Deliverability Specialist support on Professional (3 hrs/year); dedicated IP on Enterprise only.	Yes 97% inbox delivery rate; DKIM/SPF authentication support; SafeUnsubscribe on all emails; inbox preview as $10/mo add-on.
E-Commerce & CRM Integrations	Yes Native Shopify and WooCommerce integrations; abandoned cart automations; 150+ integrations; AI product recommendations on Professional+; built-in CRM.	Yes Native Shopify integration; 300+ integrations including WooCommerce via Zapier; abandoned cart and ecommerce automation templates on Premium.
Email Builder & Templates	Yes Drag-and-drop builder plus HTML editor; responsive industry-specific templates included on all plans including Free.	Yes Drag-and-drop editor with 300+ industry-specific templates; AI content recommendations and BrandKit on Standard+; dynamic content blocks on Premium only.
Landing Pages & Signup Forms	Yes 1 landing page included on Standard; more on Professional+; signup forms (embedded, popup) available on all plans including Free.	Yes Web sign-up forms on all plans; landing page builder is not explicitly listed as a native feature ΓÇö events and payment pages available instead.
Marketing Automation & Workflows	Yes Visual workflow builder with multi-step drip sequences; unlimited workflows on Standard+; Free plan supports up to 2,000 contacts in automation.	Yes 1 automation template on Lite; 3 templates plus AI campaign builder on Standard; unlimited custom automations and ecommerce templates on Premium.
Multi-Channel Campaigns (SMS, Push, Social)	Yes SMS and WhatsApp campaigns native (credits sold separately); web/mobile push on Professional+; no native social posting integration.	Yes SMS campaigns available as add-on from $10/mo on Lite and Standard; 500 SMS/mo included on Premium; native social posting and scheduling on all plans.
Reporting & Analytics	Yes Basic open/click reporting on Starter; advanced click heatmaps, geography, device reports, and AI send-time analytics on Standard+.	Yes Basic open/click reporting on Lite; advanced drilldown reporting and engagement heat maps on Standard+; revenue reporting on Premium.

Highlighted rows indicate features where the tools differ.

Pros & Cons

Based on G2 reviews. Source: our review methodology.

Brevo

Pros

User-friendly interface with a clean design, making it accessible for beginners

Ease of integration and a user-friendly interface for marketing needs

Convenient and efficient email marketing capabilities, including automation and customizable templates

Easy setup that makes email marketing efficient and hassle-free

Cons

Limited features, especially in template flexibility and automation capabilities, which hinder effective marketing

Limited features in design and automation capabilities, considered a notable drawback

Limited customization, making creative marketing and complex workflow management difficult

Steep learning curve for beginners, making initial setup and navigation challenging

Constant Contact

Pros

Users find Constant Contact's ease of use invaluable for creating and managing engaging email campaigns effortlessly.

Users enjoy easy creation of email marketing campaigns with Constant Contact, facilitating engagement and customization for small businesses.

Users appreciate the user-friendly email builder of Constant Contact, making campaign creation quick and efficient.

Users value the ease of creating newsletters and social media posts, enhancing client engagement effectively.

Cons

Users find the missing features in Constant Contact frustrating, especially regarding search, editing, and relevance to their needs.

Users express frustration over limited customization options, feeling restricted by the lack of design and functionality choices.

Users find the limited features of Constant Contact make it feel less valuable and cost-effective for their needs.

Users express dissatisfaction with limited templates, wishing for more design options and stock photo availability.

Pricing

Brevo

Free tier available

Plan	Monthly	Annual
Free	Free	Free
Starter	$9/mo	$8/mo
Growth	$18/mo	$16/mo
Pro	$499/mo	$449/mo
Enterprise	Custom	—

Constant Contact

Plan	Monthly	Annual
Starter	$12/mo	$10/mo
Growth	$35/mo	$30/mo
Pro	$80/mo	$68/mo

Ratings & Reviews

Brevo

4.5/5 G2 · 2,540 reviews

4.6/5 Capterra

Users consistently praise the platform for its ease of use and intuitive interface, making it accessible even for those without technical backgrounds. The all-in-one capabilities for email, SMS, and automation streamline marketing efforts, allowing for effective campaign management. However, some users note that advanced customization options can be limited, which may restrict more complex workflows.

Constant Contact

4.1/5 G2 · 7,265 reviews

4.3/5 Capterra

Users consistently praise the ease of use and intuitive design of Constant Contact, which simplifies email marketing and campaign management. Many appreciate its ability to create professional-looking emails quickly, along with effective list segmentation and analytics that enhance communication strategies. However, some users note that the platform can feel slow at times, particularly when handling larger campaigns.

Who Should Choose Which?

You are an ecommerce manager running a Shopify store with 5,000ΓÇô50,000 monthly contacts. You need abandoned cart recovery, browse abandonment alerts, and SMS campaigns to drive repeat purchases. Brevo's native Shopify integration, AI product recommendations (Professional+), and unified SMS/WhatsApp/push channels let you build sophisticated recovery flows without juggling multiple tools. Its $18ΓÇô$499/month pricing scales with your revenue, and the free tier lets you test automations before committing budget.

You are a nonprofit or service-based business managing a small contact list (under 500 people) and sending monthly newsletters with occasional social posts. Constant Contact's drag-and-drop editor, native social scheduling, and helpful support make campaign creation straightforward. However, you'll pay $12ΓÇô$80/month with limited automation (1ΓÇô3 templates on lower tiers) and no native SMS unless you add $10/month. Brevo's free tier or $9 Starter plan offers more automation and multi-channel options at lower cost.

Bottom Line

Brevo is the better choice for ecommerce businesses and growing teams that need affordable, integrated multi-channel marketing and advanced automation.

Visit Brevo → Visit Constant Contact →

Related Comparisons

Frequently Asked Questions

Is Brevo better than Constant Contact?

Yes. Brevo is better for ecommerce and multi-channel marketing. It starts at $9/month with SMS, WhatsApp, and push natively included, while Constant Contact charges $20/month with SMS as a separate add-on. Brevo's 4.5 G2 rating, freemium model, and superior automation capabilities make it the stronger choice for growing businesses managing customer engagement across multiple channels.
How much does Brevo cost compared to Constant Contact?

Brevo's Starter plan begins at $9/month with 5,000 emails and unlimited contacts, while Constant Contact's entry point is $20/month for up to 500 contacts. Brevo also offers a free tier with 300 daily emails (9,000/month), whereas Constant Contact has no free option. For multi-channel features, Brevo includes SMS and WhatsApp natively on paid plans, while Constant Contact charges $10/month extra for SMS. At scale, Brevo's Growth plan ($18/month) includes full automation and A/B testing, whereas Constant Contact requires its $35/month Growth plan for equivalent features. Brevo is significantly cheaper for businesses needing multi-channel capabilities and automation.
What are the biggest feature differences between Brevo and Constant Contact?

Brevo includes SMS, WhatsApp, and push notifications natively on paid plans, while Constant Contact charges $10/month extra for SMS and lacks WhatsApp entirely. Brevo offers unlimited workflows on Standard ($18/mo) and above; Constant Contact limits you to 3 automation templates on Growth ($35/mo) and only unlocks unlimited automations at Pro ($80/mo). Brevo also provides transactional email via API on all plansΓÇöcritical for order confirmations and password resetsΓÇöwhich Constant Contact does not support. For landing pages, Brevo includes one on Standard; Constant Contact has no native landing page builder. Constant Contact's advantage is native social posting on all plans, which Brevo lacks.
How difficult is it to switch from Constant Contact to Brevo?

Switching from Constant Contact to Brevo is straightforward. Both platforms use list-based contact architecture and support CSV import, so you can export your contact list from Constant Contact and import it directly into Brevo without data loss. Brevo's 150+ integrations and native Shopify/WooCommerce connectors mean your ecommerce workflows will reconnect faster than rebuilding them in Constant Contact. The main effort involves recreating automation sequences in Brevo's visual workflow builderΓÇöa task that typically takes 1ΓÇô2 days for standard flows. Since Brevo's automation is more advanced and less restrictive than Constant Contact's template-based system, you may actually gain functionality during migration. No technical expertise is required; both platforms offer drag-and-drop builders accessible to non-developers.
Which tool has better integrations and customer support?

Brevo offers 150+ integrations including native Shopify and WooCommerce connections, plus a built-in CRM, making it superior for ecommerce workflows. Constant Contact provides 300+ integrations but requires Zapier for WooCommerce and lacks native CRM functionality. For support, Brevo includes phone support on paid plans and a Deliverability Specialist on Professional tier (3 hours/year). Constant Contact emphasizes responsive support but does not specify phone availability on lower tiers. Brevo's native integrations and CRM eliminate the need for third-party tools, reducing setup complexity and cost.