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Constant Contact vs GetResponse: Which Is Better in 2026?

Reviewed by the SaaS Compare editorial team · Last updated: May 21, 2026

Constant Contact logo
Constant Contact From $20/mo
vs
GetResponse logo
GetResponse From $19/mo
Quick answer: GetResponse wins for small businesses that need a free tier and native landing pages. It offers a free plan with 500 contacts and unlimited sends, while Constant Contact's entry point is $20/month with no free option. GetResponse's G2 rating is 4.3 versus Constant Contact's 4.1.

GetResponse beats Constant Contact for budget-conscious teams needing landing pages GetResponse wins

GetResponse is the better choice for small businesses and nonprofits starting email marketing on a tight budget. Its free tier eliminates upfront cost, and native landing page and popup buildersΓÇöavailable even on the free planΓÇögive you multi-channel capability Constant Contact reserves for paid tiers. For teams that need automation and SMS, GetResponse's Growth plan ($59/mo) delivers more features than Constant Contact's Pro ($80/mo).

Key Differences at a Glance

Feature Constant Contact GetResponse
Transactional Email & API Sending No Yes Transactional email available via API integration; not a native built-in product ΓÇö requires third-party SMTP or API setup.

Verdict Scores How we score →

Constant Contact 85/100
GetResponse 96/100

Feature Comparison

Feature Constant Contact GetResponse
Transactional Email & API Sending No Yes Transactional email available via API integration; not a native built-in product ΓÇö requires third-party SMTP or API setup.
A/B & Multivariate Testing Yes Subject line A/B testing on Standard+ only; no multivariate testing; engagement heat maps available on Standard+. Yes A/B testing for subject lines, content, and send times on all paid plans; landing page A/B testing also available on paid plans.
AI-Powered Features Yes AI copy generator and subject line recommendations on all paid plans; AI campaign builder on Standard+; no native send-time optimization. Yes AI email generator, AI campaign generator, and AI writing assistant (OpenAI-powered) on all paid plans; AI campaign builder included.
Audience Segmentation & Personalization Yes 1 custom segment on Lite, 10 on Standard, unlimited on Premium; engagement and behavioral segmentation on Standard+; ecommerce segmentation on Premium. Yes Advanced audience segmentation on Marketer+; basic segmentation on Starter; dynamic segment filter locked to paid plans.
Contact & List Management Yes List-based architecture; CSV import and 300+ integrations including Shopify; web sign-up forms on all plans; send limits at 10xΓÇô24x contact count. Yes List-based architecture; CSV import plus API plus 100+ integrations; unlimited contacts on paid plans; Free plan capped at 500 contacts.
Deliverability & Spam Tools Yes 97% inbox delivery rate; DKIM/SPF authentication support; SafeUnsubscribe on all emails; inbox preview as $10/mo add-on. Yes DKIM/SPF authentication; spam checker included; dedicated IP available on higher-volume custom plans; deliverability monitoring dashboard.
E-Commerce & CRM Integrations Yes Native Shopify integration; 300+ integrations including WooCommerce via Zapier; abandoned cart and ecommerce automation templates on Premium. Yes Native Shopify and WooCommerce integrations; abandoned cart recovery on Marketer+; promo codes and revenue reports; ecommerce automation templates.
Email Builder & Templates Yes Drag-and-drop editor with 300+ industry-specific templates; AI content recommendations and BrandKit on Standard+; dynamic content blocks on Premium only. Yes Drag-and-drop email creator plus HTML editor; AI email generator powered by OpenAI; large template library on all plans.
Landing Pages & Signup Forms Yes Web sign-up forms on all plans; landing page builder is not explicitly listed as a native feature ΓÇö events and payment pages available instead. Yes Native landing page builder on all plans including Free (limited to 1,000 unique visitors/month); popup, embedded, and flyout forms; custom domain on paid.
Marketing Automation & Workflows Yes 1 automation template on Lite; 3 templates plus AI campaign builder on Standard; unlimited custom automations and ecommerce templates on Premium. Yes Visual automation workflow builder; 1 automation on Starter, unlimited on Marketer+; behavior, date, and event-based triggers.
Multi-Channel Campaigns (SMS, Push, Social) Yes SMS campaigns available as add-on from $10/mo on Lite and Standard; 500 SMS/mo included on Premium; native social posting and scheduling on all plans. Yes SMS marketing on Marketer+ plans; unlimited web push notifications on Marketer+; no native social posting listed.
Reporting & Analytics Yes Basic open/click reporting on Lite; advanced drilldown reporting and engagement heat maps on Standard+; revenue reporting on Premium. Yes Open, click, unsubscribe, and per-campaign revenue reporting; promo codes and revenue reports on Marketer+; email analytics dashboard.

Highlighted rows indicate features where the tools differ.

Pros & Cons

Based on G2 reviews. Source: our review methodology.

Constant Contact

Pros
Users find Constant Contact's ease of use invaluable for creating and managing engaging email campaigns effortlessly.
Users enjoy easy creation of email marketing campaigns with Constant Contact, facilitating engagement and customization for small businesses.
Users appreciate the user-friendly email builder of Constant Contact, making campaign creation quick and efficient.
Users value the ease of creating newsletters and social media posts, enhancing client engagement effectively.
Cons
Users find the missing features in Constant Contact frustrating, especially regarding search, editing, and relevance to their needs.
Users express frustration over limited customization options, feeling restricted by the lack of design and functionality choices.
Users find the limited features of Constant Contact make it feel less valuable and cost-effective for their needs.
Users express dissatisfaction with limited templates, wishing for more design options and stock photo availability.

GetResponse

Pros
Extremely user-friendly interface, making complex tasks simple and intuitive
Responsive customer support with fast help through live chat and effective assistance
Exceptional user-friendliness with excellent support and training
User-friendly drag-and-drop email builder with extensive tools for campaign optimization
Cons
Steep learning curve, making it challenging to fully utilize features
Expensive pricing, especially for automations, with less perceived value
Missing design features, hindering quick campaign creation
Lack of advanced design features for streamlined content creation

Pricing

Constant Contact

PlanMonthlyAnnual
Starter $12/mo $10/mo
Growth $35/mo $30/mo
Pro $80/mo $68/mo

GetResponse

Free tier available
PlanMonthlyAnnual
Free Free Free
Starter $19/mo $16/mo
Growth $59/mo $48/mo
Pro $69/mo $57/mo
Enterprise Custom

Ratings & Reviews

Constant Contact

4.1/5 G2 · 7,265 reviews
4.3/5 Capterra
Users consistently praise the ease of use and intuitive design of Constant Contact, which simplifies email marketing and campaign management. Many appreciate its ability to create professional-looking emails quickly, along with effective list segmentation and analytics that enhance communication strategies. However, some users note that the platform can feel slow at times, particularly when handling larger campaigns.

GetResponse

4.3/5 G2 · 1,117 reviews
4.2/5 Capterra
Users consistently praise the ease of use and automation features of GetResponse, highlighting its intuitive interface that simplifies email marketing tasks. Many appreciate the platform's ability to create landing pages and manage campaigns efficiently, making it suitable for both beginners and experienced marketers. However, some users note that the reporting capabilities could be improved, as they find it lacking in depth and detail.

Who Should Choose Which?

Choose Constant Contact if…

You are a nonprofit marketer with a limited budget testing email campaigns before committing to paid software. You need to build signup forms, landing pages, and basic automation without monthly fees. GetResponse's free tier supports 500 contacts, unlimited sends, a landing page builder (capped at 1,000 visitors/month), and basic automationΓÇöall at zero cost. Once you grow, the Starter plan ($19/mo) unlocks AI content tools and custom workflows. Constant Contact requires payment from day one, starting at $20/mo, making GetResponse the clear choice for budget-first teams.

Choose GetResponse if…

You are a service-based business owner who wants to run SMS campaigns, A/B test emails, and segment audiences without overspending on features you won't use. GetResponse's Growth plan ($59/mo) includes unlimited automation, SMS marketing, advanced segmentation, and revenue reporting. Constant Contact's Pro tier ($80/mo) offers similar automation and SMS (500/mo included) but costs $21 more monthly and lacks native landing pages. If landing pages matter to your strategy, GetResponse saves money and adds capability Constant Contact doesn't provide at comparable price points.

Bottom Line

GetResponse is the better choice for cost-conscious teams that need landing pages, free-tier access, and straightforward automation without paying premium prices.

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