Constant Contact vs GetResponse: Which Is Better in 2026?
GetResponse beats Constant Contact for budget-conscious teams needing landing pages GetResponse wins
GetResponse is the better choice for small businesses and nonprofits starting email marketing on a tight budget. Its free tier eliminates upfront cost, and native landing page and popup buildersΓÇöavailable even on the free planΓÇögive you multi-channel capability Constant Contact reserves for paid tiers. For teams that need automation and SMS, GetResponse's Growth plan ($59/mo) delivers more features than Constant Contact's Pro ($80/mo).
Key Differences at a Glance
| Feature | Constant Contact | GetResponse |
|---|---|---|
| Transactional Email & API Sending | No | Yes Transactional email available via API integration; not a native built-in product ΓÇö requires third-party SMTP or API setup. |
Verdict Scores — How we score →
Feature Comparison
| Feature | Constant Contact | GetResponse |
|---|---|---|
| Transactional Email & API Sending | No | Yes Transactional email available via API integration; not a native built-in product ΓÇö requires third-party SMTP or API setup. |
| A/B & Multivariate Testing | Yes Subject line A/B testing on Standard+ only; no multivariate testing; engagement heat maps available on Standard+. | Yes A/B testing for subject lines, content, and send times on all paid plans; landing page A/B testing also available on paid plans. |
| AI-Powered Features | Yes AI copy generator and subject line recommendations on all paid plans; AI campaign builder on Standard+; no native send-time optimization. | Yes AI email generator, AI campaign generator, and AI writing assistant (OpenAI-powered) on all paid plans; AI campaign builder included. |
| Audience Segmentation & Personalization | Yes 1 custom segment on Lite, 10 on Standard, unlimited on Premium; engagement and behavioral segmentation on Standard+; ecommerce segmentation on Premium. | Yes Advanced audience segmentation on Marketer+; basic segmentation on Starter; dynamic segment filter locked to paid plans. |
| Contact & List Management | Yes List-based architecture; CSV import and 300+ integrations including Shopify; web sign-up forms on all plans; send limits at 10xΓÇô24x contact count. | Yes List-based architecture; CSV import plus API plus 100+ integrations; unlimited contacts on paid plans; Free plan capped at 500 contacts. |
| Deliverability & Spam Tools | Yes 97% inbox delivery rate; DKIM/SPF authentication support; SafeUnsubscribe on all emails; inbox preview as $10/mo add-on. | Yes DKIM/SPF authentication; spam checker included; dedicated IP available on higher-volume custom plans; deliverability monitoring dashboard. |
| E-Commerce & CRM Integrations | Yes Native Shopify integration; 300+ integrations including WooCommerce via Zapier; abandoned cart and ecommerce automation templates on Premium. | Yes Native Shopify and WooCommerce integrations; abandoned cart recovery on Marketer+; promo codes and revenue reports; ecommerce automation templates. |
| Email Builder & Templates | Yes Drag-and-drop editor with 300+ industry-specific templates; AI content recommendations and BrandKit on Standard+; dynamic content blocks on Premium only. | Yes Drag-and-drop email creator plus HTML editor; AI email generator powered by OpenAI; large template library on all plans. |
| Landing Pages & Signup Forms | Yes Web sign-up forms on all plans; landing page builder is not explicitly listed as a native feature ΓÇö events and payment pages available instead. | Yes Native landing page builder on all plans including Free (limited to 1,000 unique visitors/month); popup, embedded, and flyout forms; custom domain on paid. |
| Marketing Automation & Workflows | Yes 1 automation template on Lite; 3 templates plus AI campaign builder on Standard; unlimited custom automations and ecommerce templates on Premium. | Yes Visual automation workflow builder; 1 automation on Starter, unlimited on Marketer+; behavior, date, and event-based triggers. |
| Multi-Channel Campaigns (SMS, Push, Social) | Yes SMS campaigns available as add-on from $10/mo on Lite and Standard; 500 SMS/mo included on Premium; native social posting and scheduling on all plans. | Yes SMS marketing on Marketer+ plans; unlimited web push notifications on Marketer+; no native social posting listed. |
| Reporting & Analytics | Yes Basic open/click reporting on Lite; advanced drilldown reporting and engagement heat maps on Standard+; revenue reporting on Premium. | Yes Open, click, unsubscribe, and per-campaign revenue reporting; promo codes and revenue reports on Marketer+; email analytics dashboard. |
Highlighted rows indicate features where the tools differ.
Pros & Cons
Based on G2 reviews. Source: our review methodology.
Constant Contact
GetResponse
Pricing
Constant Contact
| Plan | Monthly | Annual |
|---|---|---|
| Starter | $12/mo | $10/mo |
| Growth | $35/mo | $30/mo |
| Pro | $80/mo | $68/mo |
GetResponse
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Starter | $19/mo | $16/mo |
| Growth | $59/mo | $48/mo |
| Pro | $69/mo | $57/mo |
| Enterprise | Custom | — |
Ratings & Reviews
Who Should Choose Which?
You are a nonprofit marketer with a limited budget testing email campaigns before committing to paid software. You need to build signup forms, landing pages, and basic automation without monthly fees. GetResponse's free tier supports 500 contacts, unlimited sends, a landing page builder (capped at 1,000 visitors/month), and basic automationΓÇöall at zero cost. Once you grow, the Starter plan ($19/mo) unlocks AI content tools and custom workflows. Constant Contact requires payment from day one, starting at $20/mo, making GetResponse the clear choice for budget-first teams.
You are a service-based business owner who wants to run SMS campaigns, A/B test emails, and segment audiences without overspending on features you won't use. GetResponse's Growth plan ($59/mo) includes unlimited automation, SMS marketing, advanced segmentation, and revenue reporting. Constant Contact's Pro tier ($80/mo) offers similar automation and SMS (500/mo included) but costs $21 more monthly and lacks native landing pages. If landing pages matter to your strategy, GetResponse saves money and adds capability Constant Contact doesn't provide at comparable price points.
Bottom Line
GetResponse is the better choice for cost-conscious teams that need landing pages, free-tier access, and straightforward automation without paying premium prices.
Related Comparisons
Frequently Asked Questions
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Is Constant Contact better than GetResponse?
No. GetResponse is the stronger choice for most small businesses. It offers a free tier with 500 contacts and unlimited sends, while Constant Contact's lowest plan costs $20/month with no free option. GetResponse also includes native landing pages on all plans, a feature Constant Contact lacks, and scores higher on G2 at 4.3 versus 4.1.
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How do Constant Contact and GetResponse pricing compare at entry level?
GetResponse's free plan lets you manage 500 contacts with unlimited email sends at no cost, making it ideal for testing. Constant Contact has no free tier and starts at $20/month for the Starter plan, which also covers 500 contacts but limits sends to 10x your contact count monthly. For teams with tight budgets, GetResponse's free option provides real value before committing to paid features. If you need more sends immediately, Constant Contact's paid plans begin lower than GetResponse's paid entry point of $19/month, but GetResponse includes landing pages and basic automation on the free plan.
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What are the main feature differences between GetResponse and Constant Contact?
GetResponse includes native landing pages on all plans, including the free tier, while Constant Contact lacks a native landing page builder. GetResponse offers unlimited automation workflows on its Growth plan ($59/mo), whereas Constant Contact caps automation at 3 templates on its Growth tier ($35/mo) and only reaches unlimited on the Pro plan ($80/mo). GetResponse provides SMS on the Growth plan and above; Constant Contact charges $10/month as an add-on. Both tools offer drag-and-drop editors and AI content generation, but GetResponse's free plan gives you a meaningful starting point with 500 contacts and unlimited sendsΓÇöConstant Contact requires payment from day one.
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How difficult is it to switch from Constant Contact to GetResponse?
Switching from Constant Contact to GetResponse is straightforward. Both platforms use list-based contact architecture and accept CSV imports, so you can export your contacts from Constant Contact and import them into GetResponse without data loss. GetResponse's API and 100+ integrations also support direct syncing with your existing tools. The main effort involves rebuilding your email templates in GetResponse's editorΓÇöthough both have drag-and-drop builders, your designs won't transfer automatically. Automation workflows must be recreated, but GetResponse's visual builder makes this faster than manual setup. Most small businesses complete the migration in one to two weeks.
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Which tool has better integrations and customer support?
GetResponse offers 100+ integrations plus native Shopify and WooCommerce support, while Constant Contact provides 300+ integrations including the same ecommerce platforms. However, GetResponse's customer support receives consistent praise for responsiveness and live chat availability across all user reviews. Constant Contact users also report helpful support, but GetResponse's support reputation is stronger. For integrations alone, Constant Contact wins with triple the third-party connections. For support quality, GetResponse is the clear winner with faster, more responsive assistance.