GetResponse vs Klaviyo: Which Is Better in 2026?
Klaviyo outperforms GetResponse for revenue-focused e-commerce marketing teams. Klaviyo wins
Klaviyo's profile-based architecture and built-in multi-channel revenue attribution give e-commerce teams a clearer view of campaign ROI. Its native SMS marketing and Flows AI automation are production-ready without third-party setup. GetResponse offers lower entry pricing ($19 vs. $30) and more landing page features, but Klaviyo's superior segmentation and customer support justify the cost for teams selling online.
Verdict Scores — How we score →
Feature Comparison
| Feature | GetResponse | Klaviyo |
|---|---|---|
| A/B & Multivariate Testing | Yes A/B testing for subject lines, content, and send times on all paid plans; landing page A/B testing also available on paid plans. | Yes A/B and multivariate campaign testing; automated winner-sending to each subscriber individually via Campaigns AI; Smart Send Time optimization. |
| AI-Powered Features | Yes AI email generator, AI campaign generator, and AI writing assistant (OpenAI-powered) on all paid plans; AI campaign builder included. | Yes K:AI suite includes Smart Send Time, AI subject lines, Flows AI, Campaigns AI for per-subscriber winner selection, predictive segmentation, and AI Customer Agent. |
| Audience Segmentation & Personalization | Yes Advanced audience segmentation on Marketer+; basic segmentation on Starter; dynamic segment filter locked to paid plans. | Yes Real-time dynamic segments using any data point across all time; 350+ integration data sources; AI-suggested segments; personalized product recommendations in emails. |
| Contact & List Management | Yes List-based architecture; CSV import plus API plus 100+ integrations; unlimited contacts on paid plans; Free plan capped at 500 contacts. | Yes Profile-based architecture (not list-based); CSV import, API, and 350+ integrations; active profile limit determines pricing; suppression and compliance tools. |
| Deliverability & Spam Tools | Yes DKIM/SPF authentication; spam checker included; dedicated IP available on higher-volume custom plans; deliverability monitoring dashboard. | Yes Automated sending reputation repair; Smart Send Time; DKIM/SPF/DMARC authentication; dedicated IP available on Enterprise plans. |
| E-Commerce & CRM Integrations | Yes Native Shopify and WooCommerce integrations; abandoned cart recovery on Marketer+; promo codes and revenue reports; ecommerce automation templates. | Yes Native Shopify, WooCommerce, BigCommerce integrations; purchase-triggered flows; per-campaign revenue attribution; built-in B2C CRM with full customer profiles. |
| Email Builder & Templates | Yes Drag-and-drop email creator plus HTML editor; AI email generator powered by OpenAI; large template library on all plans. | Yes Drag-and-drop editor plus HTML; 160+ customizable templates; AI-generated on-brand templates and subject lines; mobile-responsive previews. |
| Landing Pages & Signup Forms | Yes Native landing page builder on all plans including Free (limited to 1,000 unique visitors/month); popup, embedded, and flyout forms; custom domain on paid. | Yes 70+ customizable web form templates (popup, embedded, flyout); no standalone landing page builder; forms with A/B testing and AI-optimized display timing. |
| Marketing Automation & Workflows | Yes Visual automation workflow builder; 1 automation on Starter, unlimited on Marketer+; behavior, date, and event-based triggers. | Yes Flows (visual automation builder) with unlimited steps; behavior, purchase, and date-based triggers; Flows AI for faster setup; cross-channel flows (email + SMS + push). |
| Multi-Channel Campaigns (SMS, Push, Social) | Yes SMS marketing on Marketer+ plans; unlimited web push notifications on Marketer+; no native social posting listed. | Yes Native SMS marketing (credit-based, 20+ countries); mobile app push notifications; K:AI Customer Agent for 24/7 automated conversations; no native social posting. |
| Reporting & Analytics | Yes Open, click, unsubscribe, and per-campaign revenue reporting; promo codes and revenue reports on Marketer+; email analytics dashboard. | Yes Built-in multi-channel revenue attribution (last-touch); email campaign performance metrics; customer lifetime value and product analytics dashboards; benchmarks by industry. |
| Transactional Email & API Sending | Yes Transactional email available via API integration; not a native built-in product ΓÇö requires third-party SMTP or API setup. | Yes Transactional-style flows (order confirmations, shipping updates) via automation; no dedicated transactional SMTP relay product separate from marketing emails. |
Highlighted rows indicate features where the tools differ.
Pros & Cons
Based on G2 reviews. Source: our review methodology.
GetResponse
Klaviyo
Pricing
GetResponse
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Starter | $19/mo | $16/mo |
| Growth | $59/mo | $48/mo |
| Pro | $69/mo | $57/mo |
| Enterprise | Custom | — |
Klaviyo
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Starter | $30/mo | $30/mo |
| Growth | $45/mo | $45/mo |
| Enterprise | Custom | — |
Ratings & Reviews
Who Should Choose Which?
You are a Shopify store owner scaling from $50K to $500K annual revenue. You need SMS and email campaigns that automatically trigger on purchase behavior, and you want to see exactly which campaigns drive repeat orders. Klaviyo's purchase-triggered flows, per-campaign revenue attribution, and native SMS (20+ countries) let you build sophisticated automation without hiring a developer. Its profile-based pricing means you pay only for active customers, not dormant contacts. Real-time dynamic segments using Shopify purchase data enable personalized product recommendations that drive AOV growth.
You are a B2B SaaS marketer with a $15K annual budget launching your first email nurture program. You need a fast setup, drag-and-drop simplicity, and landing pages to capture leads. GetResponse's $19 Starter plan includes unlimited automation workflows, a native landing page builder (1,000 visitors/month free), and AI email generationΓÇöall without contact overage fees until you hit 1,000 contacts. Its responsive support and user-friendly interface mean you can launch campaigns in days, not weeks. The lower price point lets you test email marketing before committing to a larger platform.
Bottom Line
Klaviyo is the better choice for e-commerce teams that need revenue attribution and SMS automation; GetResponse wins for budget-conscious B2B marketers launching their first campaigns.
Related Comparisons
Frequently Asked Questions
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Is GetResponse better than Klaviyo?
No. Klaviyo is the stronger choice for most teams, earning a 4.6 G2 rating compared to GetResponse's 4.3. Klaviyo's profile-based pricing and native revenue attribution make it superior for e-commerce, while GetResponse suits only budget-conscious B2B marketers launching their first campaigns.
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How do GetResponse and Klaviyo pricing models differ?
GetResponse charges by contact count (up to 1,000 contacts across all paid tiers at $19ΓÇô$69/month), while Klaviyo charges by active profiles with pricing scaling from $30/month for 501ΓÇô1,000 profiles to $45/month for 1,001ΓÇô1,500 profiles. For small lists under 500 contacts, GetResponse's $19 Starter plan is cheaper. For growing e-commerce businesses with 1,000+ active customers, Klaviyo's profile-based model often costs less because inactive contacts don't count against your limit, whereas GetResponse charges the same rate regardless of engagement. GetResponse's Free plan allows 500 contacts; Klaviyo's Free tier caps at 250 active profiles but includes SMS credits, making it better for multi-channel testing.
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What are the main feature differences between Klaviyo and GetResponse?
Klaviyo's profile-based architecture and real-time dynamic segmentation using 350+ integration data sources give it an edge for behavior-triggered campaigns. GetResponse uses list-based architecture with basic segmentation on lower tiers. Klaviyo includes native SMS marketing and mobile app push notifications as core features; GetResponse limits SMS to Marketer+ plans only. Klaviyo offers built-in multi-channel revenue attribution and customer lifetime value dashboards, critical for e-commerce ROI tracking. GetResponse provides a native landing page builder on all plans; Klaviyo offers only web forms (no standalone landing pages). Both include AI-powered subject lines and automation, but Klaviyo's K:AI suite covers Smart Send Time, Flows AI, and predictive segmentation across the platform, while GetResponse's AI tools focus on email and campaign generation. For transactional email, neither has a dedicated SMTP relayΓÇöboth handle transactional-style messages through automation workflows.
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How difficult is it to migrate from GetResponse to Klaviyo?
Migration from GetResponse to Klaviyo is straightforward for contact data but requires rebuilding automation workflows. Both platforms accept CSV imports and support API-based transfers, so your email list moves cleanly. However, GetResponse's automation workflows do not map directly to Klaviyo's Flows systemΓÇöyou will need to recreate triggers, conditions, and actions manually. Klaviyo's 350+ integrations often replace GetResponse connections seamlessly (especially Shopify), reducing setup time. Plan 2ΓÇô4 weeks for a full migration if you have complex automations; simple list transfers take days. Klaviyo's onboarding team can assist with enterprise migrations.
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Which tool has better integrations and customer support?
Klaviyo offers 350+ integrations versus GetResponse's 100+, giving you significantly more third-party connection options. On support, Klaviyo provides standard support on all paid plans, while GetResponse emphasizes live chat responsiveness. However, Klaviyo users report slower support responses, and its free tier limits email support to the first 60 days only. For integration breadth, Klaviyo is superior; for immediate chat-based help, GetResponse's live chat availability edges ahead, though both platforms require paid plans for reliable ongoing support access.