Does Drip offer a free trial or free tier?

No. Drip does not offer a free tier or free trial. The Starter plan begins at $39/month for up to 2,500 contacts with unlimited email sends and full access to automation, segmentation, and A/B testing features. If you need a lower-cost entry point to test email marketing before committing, competitors like Brevo ($9/month) and GetResponse ($19/month) provide free or cheaper starting tiers, though they lack Drip's native ecommerce integrations and revenue attribution depth.

How does Drip's pricing compare to competitors like Brevo, GetResponse, and Klaviyo?

Drip's $39/month entry point sits in the mid-to-premium range. Brevo ($9/mo) and GetResponse ($19/mo) undercut Drip significantly for budget-conscious startups, but neither matches Drip's native ecommerce integrations or revenue attribution. Klaviyo ($30/mo) is cheaper at entry but targets enterprise ecommerce; Drip's advantage is mid-market accessibility with deeper automation workflows. ConvertKit ($25/mo) and Constant Contact ($20/mo) serve different audiencesΓÇöcreators and small business respectively. For ecommerce businesses with 2,500+ contacts, Drip's pricing reflects its specialized feature set; for pure email testing, cheaper alternatives suffice.

What are the main complaints users have about Drip?

Users most frequently cite three issues: pricing is steep for startups and small businesses, starting at $39/month with no free tier to test the platform; integration options are limited compared to competitors, restricting connections to some third-party tools; and the learning curve is steep for beginners, requiring time to master automation workflows and segment configuration. Customization options are also constrainedΓÇöfewer template designs and personalization features than some alternatives. These limitations matter most if you're bootstrapped, rely on niche integrations, or need immediate productivity without training.

How long does it take to set up Drip and start sending campaigns?

Most users report basic setup takes 1ΓÇô2 hours: connecting your ecommerce platform (Shopify, WooCommerce, or BigCommerce), importing contacts, and sending your first email. However, building sophisticated automation workflowsΓÇösuch as abandoned cart sequences or post-purchase nurture campaignsΓÇötypically requires 3ΓÇô5 hours of configuration, depending on workflow complexity. Drip's pre-built ecommerce templates and visual workflow builder accelerate this process. If you're new to marketing automation, expect the learning curve to extend setup by an additional 2ΓÇô4 hours. Drip's support team is available via chat and email to guide you through onboarding.

What integrations does Drip support?

Drip offers 90+ integrations across ecommerce, CRM, and business tools. Native integrations include Shopify, WooCommerce, and BigCommerceΓÇöall syncing purchase history and triggering abandoned-cart automations automatically. Beyond ecommerce, Drip connects to Zapier for access to thousands of third-party apps, plus integrations with popular platforms like Calendly, Stripe, and PayPal. However, users report that the integration library, while functional, is narrower than competitors like Klaviyo or GetResponse, which may limit connection options for niche or newer tools.

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Drip Review 2026: Pros, Cons & Verdict

Reviewed by the SaaS Compare editorial team · Last updated: May 21, 2026 · Data verified April 2026

Quick answer: Drip scores 75/100 in our review. It's best for ecommerce and digital product businesses with 2,500+ contacts who prioritize automation depth and revenue attribution over budget constraints, since entry pricing starts at $39/month with no free tier.

Drip — Editorial Score

87 /100

Editorial score

User Rating 22/25

Review Volume 15/15

Value for Money 20/20

Accessibility 0/10

Features 16/20

Data Quality 5/10

Score calculated from G2 ratings, review volume, pricing transparency, free tier, feature depth, and data freshness. How we score tools →

Is Drip Right for You?

ΓÇó You are an ecommerce founder or Shopify store owner with 2,500+ monthly contacts who needs to automate abandoned-cart recovery and post-purchase upsells without custom development. ΓÇó You are a digital product creator (courses, templates, software) who wants to segment customers by purchase history and delivery status, then trigger personalized follow-up sequences automatically. ΓÇó You are a marketing manager at a mid-market retailer evaluating email ROI and need revenue-per-email reporting tied directly to order data, not guesswork.

ΓÇó You are a bootstrapped startup or solopreneur with under 1,000 contacts and a tight budgetΓÇöBrevo ($9/mo) or GetResponse ($19/mo) offer lower-cost entry points with comparable automation basics. ΓÇó You are a B2B SaaS company selling high-ticket services and need transactional email APIs, advanced lead scoring, and multi-touch attributionΓÇöKlaviyo ($30/mo) has stronger API infrastructure and B2B-focused workflows.

Drip Pros & Cons

Based on G2 user reviews — paraphrased and aggregated, not verbatim quotes.

Pros

Time-saving automation enables effective email marketing with rich analytics and easy setup

Automation allows seamless operation once configured

Ease of use with simple setup and intuitive automation workflows

Powerful automation features enable detailed workflows and targeted email campaigns

Cons

Pricing is expensive, especially for small businesses and startups

Lack of integrations limits connection with essential platforms

Steep learning curve for beginners

High subscription costs pose challenges for smaller users

Drip Pricing

Plan	Monthly	Annual	Users Included	Highlights
Starter	$39/mo	—	Unlimited	Up to 2,500 contacts, unlimited email sends, all features included (dynamic segments, automation up to 50 workflows, onsite forms, A/B testing, revenue reporting), email support only.
Growth	$89/mo	—	Unlimited	Up to 5,000 contacts, unlimited sends, all same features as Starter, chat + email support; pricing scales per contact tier.
Pro	$154/mo	—	Unlimited	Up to 10,000 contacts, unlimited sends, all features, chat + email support; higher contact tiers scale pricing incrementally by list size.

Pricing verified April 2026.

Drip Key Features

A/B & Multivariate Testing

Smart A/B testing for email campaigns included on all paid plans; winner auto-sends based on engagement threshold.

AI-Powered Features

Audience Segmentation & Personalization

Dynamic real-time segments (not list-based); tags plus segments architecture; purchase history, browsing, and engagement-based conditions.

Contact & List Management

Tag-and-segment architecture (not list-based); CSV import, API, and 90+ integrations; unlimited sub-accounts; automatic duplicate prevention.

Deliverability & Spam Tools

DKIM/SPF authentication support; deliverability tools available; no dedicated IP or inbox placement testing listed on standard plans.

E-Commerce & CRM Integrations

Native Shopify, WooCommerce, and BigCommerce integrations with purchase data sync; abandoned cart, browse abandonment, and post-purchase automations included.

Email Builder & Templates

Drag-and-drop visual email builder plus HTML editor; pre-built ecommerce-focused templates; mobile-responsive design editing.

Landing Pages & Signup Forms

No native landing page builder; onsite pop-ups, slide-ins, sticky bars, and embedded forms included on all plans with unlimited sessions.

Our Verdict on Drip

Drip scores 75/100. It excels for ecommerce-focused automation and revenue tracking, with native shopping-cart integrations and behavior-triggered workflows that drive repeat purchases. The standout advantage is revenue attributionΓÇöyou see exactly which emails generated orders. The primary limitation is cost: at $39/month minimum with no free tier, Drip is expensive for early-stage businesses testing email strategy. Smaller competitors like Brevo ($9/mo) and GetResponse ($19/mo) offer lower entry points, though without Drip's ecommerce-specific depth.

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Drip — Frequently Asked Questions

Does Drip offer a free trial or free tier?
No. Drip does not offer a free tier or free trial. The Starter plan begins at $39/month for up to 2,500 contacts with unlimited email sends and full access to automation, segmentation, and A/B testing features. If you need a lower-cost entry point to test email marketing before committing, competitors like Brevo ($9/month) and GetResponse ($19/month) provide free or cheaper starting tiers, though they lack Drip's native ecommerce integrations and revenue attribution depth.
How does Drip's pricing compare to competitors like Brevo, GetResponse, and Klaviyo?
Drip's $39/month entry point sits in the mid-to-premium range. Brevo ($9/mo) and GetResponse ($19/mo) undercut Drip significantly for budget-conscious startups, but neither matches Drip's native ecommerce integrations or revenue attribution. Klaviyo ($30/mo) is cheaper at entry but targets enterprise ecommerce; Drip's advantage is mid-market accessibility with deeper automation workflows. ConvertKit ($25/mo) and Constant Contact ($20/mo) serve different audiencesΓÇöcreators and small business respectively. For ecommerce businesses with 2,500+ contacts, Drip's pricing reflects its specialized feature set; for pure email testing, cheaper alternatives suffice.
What are the main complaints users have about Drip?
Users most frequently cite three issues: pricing is steep for startups and small businesses, starting at $39/month with no free tier to test the platform; integration options are limited compared to competitors, restricting connections to some third-party tools; and the learning curve is steep for beginners, requiring time to master automation workflows and segment configuration. Customization options are also constrainedΓÇöfewer template designs and personalization features than some alternatives. These limitations matter most if you're bootstrapped, rely on niche integrations, or need immediate productivity without training.
How long does it take to set up Drip and start sending campaigns?
Most users report basic setup takes 1ΓÇô2 hours: connecting your ecommerce platform (Shopify, WooCommerce, or BigCommerce), importing contacts, and sending your first email. However, building sophisticated automation workflowsΓÇösuch as abandoned cart sequences or post-purchase nurture campaignsΓÇötypically requires 3ΓÇô5 hours of configuration, depending on workflow complexity. Drip's pre-built ecommerce templates and visual workflow builder accelerate this process. If you're new to marketing automation, expect the learning curve to extend setup by an additional 2ΓÇô4 hours. Drip's support team is available via chat and email to guide you through onboarding.
What integrations does Drip support?
Drip offers 90+ integrations across ecommerce, CRM, and business tools. Native integrations include Shopify, WooCommerce, and BigCommerceΓÇöall syncing purchase history and triggering abandoned-cart automations automatically. Beyond ecommerce, Drip connects to Zapier for access to thousands of third-party apps, plus integrations with popular platforms like Calendly, Stripe, and PayPal. However, users report that the integration library, while functional, is narrower than competitors like Klaviyo or GetResponse, which may limit connection options for niche or newer tools.