Best Email Marketing Software in 2026: 7 Tools Compared
All 7 Email Marketing Tools
Klaviyo
Klaviyo empowers small businesses to automate email and SMS campaigns using behavior-based targeting and real-time analytics. Marketing and retail teams favor its segmentation tools and Shopify integration.
$30/mo Free tier
Brevo
Launch high-converting email, SMS, push, and WhatsApp campaigns in minutes. Unify your store, website, and campaign data into a single customer view to precisely target VIPs, cart abandoners, and lapsed buyers. Activate proven automations including abandoned cart recovery, browse abandonment, price-drop alerts, back-in-stock notifications, and VIP early access. A/B test subject lines, offers, and CTAs to optimize performance. Scale your delivery with intelligent warm-up, throttling, frequency caps, and send-time optimization. Monitor revenue, average order value, and conversions in real time with comprehensive analytics. Transform one-time buyers into loyal customers with automated post-purchase flows, replenishment reminders, review requests, and win-back campaignsΓÇöall managed from a single, powerful platform.
$9/mo Free tier
ConvertKit
Kit is a practical choice for small teams managing email campaigns and subscriber lists with limited resources. Its tagging, automation, and segmentation tools are easy to adopt, though users may need extra time to configure advanced workflows or customize visual elements. While design flexibility is limited, the platformΓÇÖs structure supports consistent execution and reliable delivery.
$25/mo Free tier
GetResponse
GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups.
$19/mo Free tier
Mailchimp
Data-driven marketing without the complexity
$20/mo Free tier
Drip
Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel and education companies, Drip helps brands convert prospects into lifelong customers. By turning customer and visitor data into dynamic segments, Drip enables you to deliver the right message at the right time through powerful automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue.
$39/mo
Constant Contact
Constant Contact helps small businesses manage outreach and engagement. ItΓÇÖs popular with marketing and admin teams in nonprofits and service-based firms. Reviewers highlight its drag-and-drop editor and campaign scheduling. Some cite limited automation and integrations. Recent updates include AI content generation.
$20/mo
About Email Marketing Software
Platforms for building and sending email campaigns.
Email Marketing Tool Comparisons
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Email Marketing Alternatives
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Best Email Marketing Tool for Your Use Case
Email Marketing Tool Reviews
Email Marketing Tool Pricing at a Glance
Starting prices from vendor websites. Check each tool's page for full tier details.
| Tool | Starting Price | Free Tier | Pricing Model | |
|---|---|---|---|---|
| Klaviyo | $30/mo | Yes | Freemium | See pricing |
| Brevo | $9/mo | Yes | Freemium | See pricing |
| ConvertKit | $25/mo | Yes | Freemium | See pricing |
| GetResponse | $19/mo | Yes | Freemium | See pricing |
| Mailchimp | $20/mo | Yes | Freemium | See pricing |
| Drip | $39/mo | No | Paid Only | See pricing |
| Constant Contact | $20/mo | No | Paid Only | See pricing |
Prices verified from vendor websites. Annual billing typically 15–20% lower. Last updated: .