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Brevo is the top alternative to Drip, offering email automation and SMS at a significantly lower price pointΓÇöstarting at $20/month versus Drip's $39ΓÇöwhile maintaining a 4.5 G2 rating and native ecommerce integrations.

⭐ Editor's Top Pick Brevo →

Why People Look for Drip Alternatives

Users cite expensive pricing as a barrier for small businesses and startups looking to scale their marketing operations affordably.

Users cite limited integration options that prevent seamless connection with essential third-party platforms and tools.

Users cite a steep learning curve for beginners despite the platform's automation power, requiring more onboarding time.

Users cite insufficient template customization and personalization features compared to competitors in the marketing automation space.

Editor's Top Pick

Top 6 Alternatives to Drip

#1 Brevo logo

Brevo

Launch high-converting email, SMS, push, and WhatsApp campaigns in minutes. Unify your store, website, and campaign data into a single customer view to precisely target VIPs, cart abandoners, and lapsed buyers. Activate proven automations including abandoned cart recovery, browse abandonment, price-drop alerts, back-in-stock notifications, and VIP early access. A/B test subject lines, offers, and CTAs to optimize performance. Scale your delivery with intelligent warm-up, throttling, frequency caps, and send-time optimization. Monitor revenue, average order value, and conversions in real time with comprehensive analytics. Transform one-time buyers into loyal customers with automated post-purchase flows, replenishment reminders, review requests, and win-back campaignsΓÇöall managed from a single, powerful platform.

From $9/mo

Brevo is an all-in-one marketing automation platform that unifies email, SMS, push, and WhatsApp campaigns with native ecommerce integrations and AI-powered optimization. What it does better than Drip

  1. Pricing is dramatically lowerΓÇöBrevo's Growth plan at $18/month includes full automation and A/B testing, while Drip's entry point is $39/month with limited support
  2. Native multi-channel capabilities come standard, with SMS, push, and WhatsApp included rather than as expensive add-ons
  3. AI-powered features like send-time optimization, content generation, and intelligent segmentation are built into mid-tier plans, whereas Drip lacks AI tools entirely. Starting price: $9/month (Starter plan with 5,000 emails/month) or free tier with 300 emails/day. One honest limitation: Brevo's free and Starter tiers lack automation and A/B testingΓÇöyou must upgrade to Growth ($18/month) to access those core features. For teams needing advanced workflows immediately, this creates a hidden cost step that Drip's Starter plan avoids by including automation from day one.

Why choose Brevo:

  • User-friendly interface with a clean design, making it accessible for beginners
  • Ease of integration and a user-friendly interface for marketing needs
  • Convenient and efficient email marketing capabilities, including automation and customizable templates
G2 4.5/5 (2,540 reviews)
Read full review → Visit Brevo → ✓ Free tier available
#2 ConvertKit logo

ConvertKit

Kit is a practical choice for small teams managing email campaigns and subscriber lists with limited resources. Its tagging, automation, and segmentation tools are easy to adopt, though users may need extra time to configure advanced workflows or customize visual elements. While design flexibility is limited, the platformΓÇÖs structure supports consistent execution and reliable delivery.

From $25/mo

ConvertKit is an email marketing platform designed for creators and small teams managing subscriber lists with straightforward automation and segmentation tools. ConvertKit outperforms Drip in three specific areas

  1. pricing accessibilityΓÇöits free tier supports up to 10,000 subscribers with unlimited sends, and the Starter plan costs $25/month versus Drip's $39 minimum, making it 36% cheaper for entry-level users
  2. ease of adoptionΓÇöusers consistently praise its intuitive interface and simple automation setup, whereas Drip users report a steeper learning curve
  3. team collaborationΓÇöthe Starter plan includes 2 team members at $25/month, while Drip requires separate account management. Starter plan: $25/month (up to 1,000 subscribers, visual automation builder, A/B testing, integrations, 2 team members). Pro plan: $50/month (advanced reporting, subscriber scoring, priority support, unlimited team members). Free tier: $0/month (10,000 subscribers, unlimited sends, landing pages, basic segmentationΓÇöno automation). The primary limitation is restricted design customization. ConvertKit offers less flexibility in email template design and visual personalization compared to Drip's drag-and-drop builder, which may constrain brands requiring highly branded or complex email layouts.

Why choose ConvertKit:

  • Users value the ease of use in ConvertKit, praising its simple setup and intuitive interface for seamless integration.
  • Users love the user-friendly automation tools of ConvertKit, enhancing their email marketing efficiency and workflow significantly.
  • Users appreciate the excellent customer support from ConvertKit, ensuring help is readily available when needed.
G2 4.4/5 (5,221 reviews)
Read full review → Visit ConvertKit → ✓ Free tier available
#3 Constant Contact logo

Constant Contact

Constant Contact helps small businesses manage outreach and engagement. ItΓÇÖs popular with marketing and admin teams in nonprofits and service-based firms. Reviewers highlight its drag-and-drop editor and campaign scheduling. Some cite limited automation and integrations. Recent updates include AI content generation.

From $20/mo

Constant Contact is an email marketing and campaign management platform designed for small businesses and nonprofits that prioritizes ease of use over advanced automation depth. What it does better than Drip

  1. Entry-level affordabilityΓÇöConstant Contact starts at $12/month for up to 500 contacts, making it 69% cheaper than Drip's $39 baseline, which appeals directly to bootstrapped teams and solopreneurs.
  2. Drag-and-drop simplicity with less technical friction; G2 reviewers consistently praise its intuitive email builder and campaign scheduling, whereas Drip users report a steeper learning curve.
  3. Built-in AI content generation for campaign copy and subject lines, a feature Drip lacks entirely. Pricing: Starter at $12/month (500 contacts, 1 automation template), Growth at $35/month (3 automation templates, AI builder), Pro at $80/month (unlimited automation, 500 SMS/month). Honest limitation: Constant Contact's automation capabilities are significantly constrained compared to DripΓÇöthe Starter plan includes only 1 automation template, and even the Pro tier lacks the visual workflow builder and behavior-triggered sequences that Drip provides. For ecommerce businesses requiring complex, multi-step customer journeys, this platform will feel restrictive.

Why choose Constant Contact:

  • Users find Constant Contact's ease of use invaluable for creating and managing engaging email campaigns effortlessly.
  • Users enjoy easy creation of email marketing campaigns with Constant Contact, facilitating engagement and customization for small businesses.
  • Users appreciate the user-friendly email builder of Constant Contact, making campaign creation quick and efficient.
G2 4.1/5 (7,265 reviews)
#4 GetResponse logo

GetResponse

GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups.

From $19/mo

GetResponse is an email and automation platform with built-in landing page and webinar tools, designed for small to mid-market businesses seeking an all-in-one marketing stack.

GetResponse outperforms Drip in three key areas.

  1. it offers a free tier supporting up to 500 contacts with unlimited sends and basic automationΓÇöeliminating upfront costs for startups, whereas Drip requires a $39/month minimum
  2. its pricing scales more affordably for growing teams: at 1,000 contacts, GetResponse's Growth plan ($59/month) includes unlimited automation workflows and SMS, while Drip's equivalent tier ($89/month) caps workflows at 50
  3. GetResponse bundles landing pages, webinars, and course-building tools natively, reducing reliance on third-party integrations

Pricing starts at $19/month for the Starter plan (1,000 contacts, unlimited sends, AI content tools, one custom workflow). The Growth plan ($59/month) unlocks unlimited workflows and SMS.

The primary limitation: GetResponse's advanced design features lag behind Drip's template library and customization depth, making rapid campaign creation more time-intensive for teams requiring sophisticated visual branding.

Why choose GetResponse:

  • Extremely user-friendly interface, making complex tasks simple and intuitive
  • Responsive customer support with fast help through live chat and effective assistance
  • Exceptional user-friendliness with excellent support and training
G2 4.3/5 (1,117 reviews)
#5 Klaviyo logo

Klaviyo

Klaviyo empowers small businesses to automate email and SMS campaigns using behavior-based targeting and real-time analytics. Marketing and retail teams favor its segmentation tools and Shopify integration.

From $30/mo

Klaviyo is a behavior-based email and SMS marketing platform designed for ecommerce and retail teams seeking advanced segmentation and real-time campaign optimization. Klaviyo outperforms Drip in three key areas

  1. it offers a free tier supporting up to 250 active profiles with 500 monthly email sends, eliminating upfront costs for testingΓÇöDrip has no free option
  2. its starting paid plan ($30/month) undercuts Drip's entry point ($39/month) while supporting 501ΓÇô1,000 active profiles with 10,000 monthly sends and full flow automation
  3. G2 ratings favor Klaviyo at 4.6 versus Drip's 4.4, reflecting stronger user satisfaction with its automation and Shopify integration depth. Pricing scales with active profile count rather than contact volume, making it more predictable for growing ecommerce businesses. The platform includes A/B testing, segmentation, and SMS add-ons across all paid tiers. The primary limitation is customer support qualityΓÇöusers consistently report slow response times and limited availability, particularly outside the first 60 days of the free tier. This contrasts sharply with Drip's noted strength in responsive, friendly support interactions.

Why choose Klaviyo:

  • Extremely user-friendly, making it easy to organize campaigns and use features
  • Powerful automation that makes email marketing efficient and engaging
  • Easy integration with other platforms enhances marketing campaigns
G2 4.6/5 (1,321 reviews)
Read full review → Visit Klaviyo → ✓ Free tier available
#6 Mailchimp logo

Mailchimp

Data-driven marketing without the complexity

From $20/mo

Mailchimp is a user-friendly email marketing platform designed for small businesses and growing teams to build, send, and analyze campaigns without technical expertise.

Mailchimp outperforms Drip in three specific areas.

  1. it offers a free tier supporting up to 250 contacts with 500 sends per monthΓÇöeliminating upfront costs for startups, whereas Drip requires a $39/month minimum
  2. its Growth plan ($20/month) includes generative AI and predictive segmentation features that Drip lacks entirely, enabling smarter audience targeting without manual configuration
  3. Mailchimp's interface receives consistent praise for intuitiveness; G2 users highlight its "very easy and intuitive" campaign creation, contrasting with Drip's reported steep learning curve for beginners

Pricing starts at $0/month (free tier) and scales to $20/month for the Growth plan with up to 500 contacts. The Pro plan reaches $350/month at 10,000 contacts.

The primary limitation: Mailchimp's advanced featuresΓÇömultivariate testing, complex integrations, and dynamic contentΓÇöremain confined to higher tiers, making it less suitable for teams requiring sophisticated ecommerce automation workflows that Drip handles natively across all plans.

Why choose Mailchimp:

  • Very easy and intuitive for creating effective email campaigns
  • User-friendly interface and editing tools enhance email marketing effectiveness
  • User-friendly interface with robust features
G2 4.3/5 (12,920 reviews)
Read full review → Visit Mailchimp → ✓ Free tier available

Pricing Comparison

ToolStarting PriceFree TierPricing Model
Drip (current) $39/mo No Paid Only
BrevoTop pick $9/mo Yes Freemium
ConvertKit $25/mo Yes Freemium
Constant Contact $20/mo No Paid Only
GetResponse $19/mo Yes Freemium
Klaviyo $30/mo Yes Freemium
Mailchimp $20/mo Yes Freemium

Prices shown are monthly billing. Annual plans typically 15–20% cheaper. Verified May 2026.

What Users Say About Drip

Users consistently praise the product for its intuitive interface and powerful automation features, which simplify the process of creating targeted email campaigns. Many appreciate the responsive customer support that assists with setup and troubleshooting, making it easier to navigate the platform. However, some users note a common limitation with the steep learning curve for beginners, which can hinder initial use.
Pros
Time-saving automation enables effective email marketing with rich analytics and easy setup
Automation allows seamless operation once configured
Ease of use with simple setup and intuitive automation workflows
Powerful automation features enable detailed workflows and targeted email campaigns
Cons
Pricing is expensive, especially for small businesses and startups
Lack of integrations limits connection with essential platforms
Steep learning curve for beginners
High subscription costs pose challenges for smaller users

How to Choose the Right Email Marketing

💡 Decision guide

If you're a small ecommerce shop or creator with under 5,000 contacts and tight budget constraints, Brevo's lower entry price and SMS bundling make it the clear choice. If your team needs advanced segmentation and behavior-based workflows but can't justify Drip's $39+ monthly cost, Brevo scales affordably as you grow. If you require extensive third-party integrations beyond Shopify and WooCommerce, evaluate Klaviyo or ConvertKit before committingΓÇöboth offer broader API ecosystems, though at higher price points.

Ready to Make the Switch?

Our top-rated alternative to Drip is Brevo.

Alternatives to Drip — Frequently Asked Questions