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Best Analytics & BI Software in 2026: 10 Tools Compared

Reviewed by the SaaS Compare editorial team · 10 tools compared · Updated

Quick answer: Software used to collect, analyze, and visualize data so businesses can make better decisions.

All 10 Analytics & BI Tools

Google Analytics

Google's free web analytics platform for measuring traffic, user behavior, and conversions across websites and apps.

98/100

Custom Free tier

4.5 / 5 G2

Visit Google Analytics → Read full review →

Mixpanel

Event-based product analytics platform for tracking user behavior, building funnels, and measuring retention across web and mobile.

98/100

$28/mo Free tier

4.5 / 5 G2

Visit Mixpanel → Read full review →

Amplitude

Digital analytics platform that helps product teams understand user behavior and measure the impact of every feature and release.

98/100

$49/mo Free tier

4.5 / 5 G2

Visit Amplitude → Read full review →

Segment

Customer data platform that collects, cleans, and routes data from every touchpoint to 400+ analytics, marketing, and data tools.

98/100

$120/mo Free tier

4.6 / 5 G2

Visit Segment → Read full review →

Heap

Autocapture product analytics that retroactively tracks every user interaction ΓÇö no manual event instrumentation required.

97/100

Custom Free tier

4.4 / 5 G2

Visit Heap → Read full review →

Hotjar

Heatmaps, session recordings, and surveys that show exactly how real users experience your website ΓÇö without the guesswork.

97/100

$39/mo Free tier

4.3 / 5 G2

Visit Hotjar → Read full review →

Power BI

Microsoft's business analytics service for building interactive reports and dashboards that connect to hundreds of data sources.

88/100

$10/mo Free tier

4.5 / 5 G2

Visit Power BI →

Tableau

Industry-leading data visualization and business intelligence platform by Salesforce for building interactive dashboards from any data source.

87/100

$15/mo

4.4 / 5 G2

Visit Tableau → Read full review →

Looker

Google Cloud's enterprise business intelligence platform with LookML semantic modeling for consistent, governed data exploration across teams.

87/100

Custom

4.4 / 5 G2

Visit Looker → Read full review →

Metabase

Open-source business intelligence tool that lets anyone on your team query, visualize, and share data without writing SQL.

87/100

$500/mo Free tier

4.4 / 5 G2

Visit Metabase →

About Analytics & BI Software

Software used to collect, analyze, and visualize data so businesses can make better decisions.

Analytics & BI Tool Comparisons

See how the top Analytics & BI tools stack up against each other:

Analytics & BI Alternatives

Looking to switch? See the best alternatives for each tool:

Best Analytics & BI Tool for Your Use Case

Analytics & BI Tool Reviews

Tableau

87/100

4.4 G2

Read review

Segment

98/100

4.6 G2

Read review

Google Analytics

98/100

4.5 G2

Read review

Amplitude

98/100

4.5 G2

Read review

Hotjar

97/100

4.3 G2

Read review

Looker

87/100

4.4 G2

Read review

Heap

97/100

4.4 G2

Read review

Mixpanel

98/100

4.5 G2

Read review

Analytics & BI Tool Pricing at a Glance

Starting prices from vendor websites. Check each tool's page for full tier details.

Tool	Starting Price	Free Tier	Pricing Model
Google Analytics	Custom	Yes	Freemium	See pricing
Mixpanel	$28/mo	Yes	Freemium	See pricing
Amplitude	$49/mo	Yes	Freemium	See pricing
Segment	$120/mo	Yes	Freemium	See pricing
Heap	Custom	Yes	Freemium	See pricing
Hotjar	$39/mo	Yes	Freemium	See pricing
Power BI	$10/mo	Yes	Freemium	See pricing
Tableau	$15/mo	No	Paid Only	See pricing
Looker	Custom	No	Paid Only	See pricing
Metabase	$500/mo	Yes	Freemium	See pricing

Prices verified from vendor websites. Annual billing typically 15–20% lower. Last updated: .