Is Constant Contact better than ConvertKit?

No. ConvertKit is the stronger choice for most small teams and creators. It offers a free tier supporting up to 10,000 subscribers, a superior 4.4 G2 rating versus Constant Contact's 4.1, and more intuitive automation workflows at a lower entry price of $25/month compared to Constant Contact's $20 minimum without free access.

What are the main pricing differences between ConvertKit and Constant Contact?

ConvertKit offers a free tier supporting up to 10,000 subscribers, making it accessible for bootstrapped creators and teams testing email marketing. Paid plans start at $25/month for 1,000 subscribers with unlimited sends and automation. Constant Contact charges $20/month minimum but includes no free option and caps sends at 10x your contact count, meaning you'll hit sending limits faster. For teams managing large subscriber bases, ConvertKit's unlimited send volume on all paid plans eliminates per-send penalties that Constant Contact imposes. If you have fewer than 10,000 subscribers and want to avoid paying anything upfront, ConvertKit's free tier delivers measurable value that Constant Contact cannot match.

What are the biggest feature differences between ConvertKit and Constant Contact?

ConvertKit uses a tag-based architecture with unlimited tags and dynamic auto-updating segments, while Constant Contact relies on list-based segmentation capped at 10 custom segments on Standard and unlimited only on Premium. ConvertKit includes a native landing page builder on all plans; Constant Contact does not offer native landing pages. Constant Contact provides SMS and push notifications (SMS from $10/mo add-on), whereas ConvertKit lacks multi-channel capabilities entirely. ConvertKit's visual automation builder with conditional branching is included on all paid plans; Constant Contact limits automation templates (1 on Starter, 3 on Growth, unlimited on Pro). For deliverability, ConvertKit achieves 99.8% delivery versus Constant Contact's 97%.

How difficult is it to migrate from Constant Contact to ConvertKit?

Migration from Constant Contact to ConvertKit is straightforward for most small teams. Both platforms support CSV import, so you can export your contact list from Constant Contact and import it into ConvertKit within minutes. ConvertKit's tag-based system differs from Constant Contact's list architecture, but the transition is intuitiveΓÇötags function similarly to segments and often provide more flexibility. You'll need to manually recreate automation workflows, as neither platform offers direct workflow migration. For teams with fewer than 50 automations, this typically takes 2ΓÇô4 hours. ConvertKit's visual automation builder is simpler than Constant Contact's, so rebuilding workflows often feels faster. Email templates must be recreated, but ConvertKit's clean editor makes this less time-consuming than expected. The biggest advantage: ConvertKit's free tier lets you test the platform with your full contact list before committing financially, eliminating migration risk.

Which tool has better integrations and customer support?

ConvertKit excels in both areas for creator-focused workflows. Its native integrations with Shopify, Gumroad, and Teachable are purpose-built for digital product sales and creator commerce, eliminating the need for workarounds. Constant Contact offers 300+ integrations via Zapier and direct connections, but many require third-party setup. On support, ConvertKit users consistently praise responsiveness and availability, while Constant Contact users appreciate helpful staff but report longer resolution times. For creators managing digital products or online courses, ConvertKit's native commerce integrations and faster support response make it the stronger choice.

Disclosure: We may earn a commission if you purchase through links on this page, at no extra cost to you. Our editorial opinions are independent and not influenced by affiliate relationships. Learn how we evaluate tools →

Constant Contact vs ConvertKit: Which Is Better in 2026?

Reviewed by the SaaS Compare editorial team · Last updated: May 21, 2026

Constant Contact From $20/mo

ConvertKit From $25/mo

Quick answer: ConvertKit wins for creators and small teams prioritizing automation and ease of use. It offers a free tier supporting up to 10,000 subscribers and a 4.4 G2 rating, compared to Constant Contact's 4.1 rating and $20 starting price with no free option.

ConvertKit outperforms Constant Contact for creator-focused automation and affordability ConvertKit wins

ConvertKit delivers superior value for small teams and creators through its free tier, tag-based segmentation, and visual automation builder. Constant Contact excels at drag-and-drop simplicity and SMS capabilities but charges from $20/month with no free option. Choose ConvertKit if automation and cost efficiency matter; choose Constant Contact if you need SMS and prefer list-based workflows.

Key Differences at a Glance

Feature	Constant Contact	ConvertKit
Multi-Channel Campaigns (SMS, Push, Social)	Yes SMS campaigns available as add-on from $10/mo on Lite and Standard; 500 SMS/mo included on Premium; native social posting and scheduling on all plans.	No

Verdict Scores — How we score →

Feature Comparison

Feature	Constant Contact	ConvertKit
Multi-Channel Campaigns (SMS, Push, Social)	Yes SMS campaigns available as add-on from $10/mo on Lite and Standard; 500 SMS/mo included on Premium; native social posting and scheduling on all plans.	No
A/B & Multivariate Testing	Yes Subject line A/B testing on Standard+ only; no multivariate testing; engagement heat maps available on Standard+.	Yes A/B testing for subject lines and email content on paid plans; no multivariate testing capability.
AI-Powered Features	Yes AI copy generator and subject line recommendations on all paid plans; AI campaign builder on Standard+; no native send-time optimization.	Yes AI writing assistant for email copy and subject lines on paid plans; no native send-time optimization or predictive segmentation listed.
Audience Segmentation & Personalization	Yes 1 custom segment on Lite, 10 on Standard, unlimited on Premium; engagement and behavioral segmentation on Standard+; ecommerce segmentation on Premium.	Yes Tag-based architecture (not list-based); dynamic segments auto-updating; conditional content blocks within emails on paid plans.
Contact & List Management	Yes List-based architecture; CSV import and 300+ integrations including Shopify; web sign-up forms on all plans; send limits at 10xΓÇô24x contact count.	Yes Tag-based system replaces traditional lists; CSV import plus API; unlimited tags; Free plan capped at 10,000 subscribers.
Deliverability & Spam Tools	Yes 97% inbox delivery rate; DKIM/SPF authentication support; SafeUnsubscribe on all emails; inbox preview as $10/mo add-on.	Yes 99.8% delivery rate; DKIM/SPF authentication; dedicated IP not publicly listed; spam scoring guidance available.
E-Commerce & CRM Integrations	Yes Native Shopify integration; 300+ integrations including WooCommerce via Zapier; abandoned cart and ecommerce automation templates on Premium.	Yes Native Shopify integration; direct integrations with Gumroad, Teachable, and other creator commerce platforms; commerce features (paid newsletters, digital products) built-in.
Email Builder & Templates	Yes Drag-and-drop editor with 300+ industry-specific templates; AI content recommendations and BrandKit on Standard+; dynamic content blocks on Premium only.	Yes Clean text-focused email editor plus visual builder; customizable templates; mobile-responsive; brand-kit style global styles available.
Landing Pages & Signup Forms	Yes Web sign-up forms on all plans; landing page builder is not explicitly listed as a native feature ΓÇö events and payment pages available instead.	Yes Native landing page builder with 50+ templates on all plans including Free; embedded, popup, and slide-in forms; custom domain support on paid.
Marketing Automation & Workflows	Yes 1 automation template on Lite; 3 templates plus AI campaign builder on Standard; unlimited custom automations and ecommerce templates on Premium.	Yes Visual automation builder with conditional branching; behavior-based triggers (tags, events, purchases); unlimited automations on paid plans.
Reporting & Analytics	Yes Basic open/click reporting on Lite; advanced drilldown reporting and engagement heat maps on Standard+; revenue reporting on Premium.	Yes Open, click, and unsubscribe tracking on all plans; subscriber growth reports; no click heatmaps or industry benchmarking listed.
Transactional Email & API Sending	No	No

Highlighted rows indicate features where the tools differ.

Pros & Cons

Based on G2 reviews. Source: our review methodology.

Constant Contact

Pros

Users find Constant Contact's ease of use invaluable for creating and managing engaging email campaigns effortlessly.

Users enjoy easy creation of email marketing campaigns with Constant Contact, facilitating engagement and customization for small businesses.

Users appreciate the user-friendly email builder of Constant Contact, making campaign creation quick and efficient.

Users value the ease of creating newsletters and social media posts, enhancing client engagement effectively.

Cons

Users find the missing features in Constant Contact frustrating, especially regarding search, editing, and relevance to their needs.

Users express frustration over limited customization options, feeling restricted by the lack of design and functionality choices.

Users find the limited features of Constant Contact make it feel less valuable and cost-effective for their needs.

Users express dissatisfaction with limited templates, wishing for more design options and stock photo availability.

ConvertKit

Pros

Users value the ease of use in ConvertKit, praising its simple setup and intuitive interface for seamless integration.

Users love the user-friendly automation tools of ConvertKit, enhancing their email marketing efficiency and workflow significantly.

Users appreciate the excellent customer support from ConvertKit, ensuring help is readily available when needed.

Users value the easy integration with other systems, enhancing their efficiency and streamlining their workflow effortlessly.

Cons

Users find the pricing for smaller creators to be quite high, limiting access to essential features at affordable rates.

Users feel the lead management options are limited in the starter plan, hindering their marketing effectiveness.

Users find the limited customization options restrictive, wishing for greater flexibility in design and integrations.

Users note the limited features available unless opting for higher-priced plans, restricting access for many.

Pricing

Constant Contact

Plan	Monthly	Annual
Starter	$12/mo	$10/mo
Growth	$35/mo	$30/mo
Pro	$80/mo	$68/mo

ConvertKit

Free tier available

Plan	Monthly	Annual
Free	Free	Free
Starter	$25/mo	$25/mo
Pro	$50/mo	$50/mo

Ratings & Reviews

Constant Contact

4.1/5 G2 · 7,265 reviews

4.3/5 Capterra

Users consistently praise the ease of use and intuitive design of Constant Contact, which simplifies email marketing and campaign management. Many appreciate its ability to create professional-looking emails quickly, along with effective list segmentation and analytics that enhance communication strategies. However, some users note that the platform can feel slow at times, particularly when handling larger campaigns.

ConvertKit

4.4/5 G2 · 5,221 reviews

4.6/5 Capterra

Users consistently praise the user-friendly interface and effective automation features of ConvertKit, which simplify email marketing for both beginners and experienced marketers. The platform's ability to manage subscribers and create targeted campaigns is highly valued, making it a preferred choice for creators. However, some users note that the pricing can be steep as their subscriber lists grow.

Who Should Choose Which?

You are a creator or solopreneur building an audience with limited budget. You need a platform that scales affordably, supports landing pages natively, and automates subscriber workflows without complexity. ConvertKit's free tier accommodates 10,000 subscribers, its tag-based system simplifies segmentation, and its visual automation builder requires no coding. Users praise its intuitive interface and excellent support. The platform integrates directly with creator commerce tools like Gumroad and Teachable, making it ideal for selling digital products or paid newsletters alongside free content.

You are a small business owner or marketing manager running multi-channel campaigns across email, SMS, and social media. You need broad integrations, SMS capabilities, and straightforward campaign scheduling. Constant Contact delivers 300+ integrations, native SMS add-ons starting at $10/month, and social posting on all plans. Its drag-and-drop editor and 97% inbox delivery rate appeal to non-technical users. The platform works well for service-based firms and nonprofits managing outreach without advanced automation requirements, though users note limited customization and template variety.

Bottom Line

ConvertKit is the better choice for creators and small teams prioritizing automation, affordability, and ease of use.

Visit Constant Contact → Visit ConvertKit →

Related Comparisons

Frequently Asked Questions

Is Constant Contact better than ConvertKit?

No. ConvertKit is the stronger choice for most small teams and creators. It offers a free tier supporting up to 10,000 subscribers, a superior 4.4 G2 rating versus Constant Contact's 4.1, and more intuitive automation workflows at a lower entry price of $25/month compared to Constant Contact's $20 minimum without free access.
What are the main pricing differences between ConvertKit and Constant Contact?

ConvertKit offers a free tier supporting up to 10,000 subscribers, making it accessible for bootstrapped creators and teams testing email marketing. Paid plans start at $25/month for 1,000 subscribers with unlimited sends and automation. Constant Contact charges $20/month minimum but includes no free option and caps sends at 10x your contact count, meaning you'll hit sending limits faster. For teams managing large subscriber bases, ConvertKit's unlimited send volume on all paid plans eliminates per-send penalties that Constant Contact imposes. If you have fewer than 10,000 subscribers and want to avoid paying anything upfront, ConvertKit's free tier delivers measurable value that Constant Contact cannot match.
What are the biggest feature differences between ConvertKit and Constant Contact?

ConvertKit uses a tag-based architecture with unlimited tags and dynamic auto-updating segments, while Constant Contact relies on list-based segmentation capped at 10 custom segments on Standard and unlimited only on Premium. ConvertKit includes a native landing page builder on all plans; Constant Contact does not offer native landing pages. Constant Contact provides SMS and push notifications (SMS from $10/mo add-on), whereas ConvertKit lacks multi-channel capabilities entirely. ConvertKit's visual automation builder with conditional branching is included on all paid plans; Constant Contact limits automation templates (1 on Starter, 3 on Growth, unlimited on Pro). For deliverability, ConvertKit achieves 99.8% delivery versus Constant Contact's 97%.
How difficult is it to migrate from Constant Contact to ConvertKit?

Migration from Constant Contact to ConvertKit is straightforward for most small teams. Both platforms support CSV import, so you can export your contact list from Constant Contact and import it into ConvertKit within minutes. ConvertKit's tag-based system differs from Constant Contact's list architecture, but the transition is intuitiveΓÇötags function similarly to segments and often provide more flexibility. You'll need to manually recreate automation workflows, as neither platform offers direct workflow migration. For teams with fewer than 50 automations, this typically takes 2ΓÇô4 hours. ConvertKit's visual automation builder is simpler than Constant Contact's, so rebuilding workflows often feels faster. Email templates must be recreated, but ConvertKit's clean editor makes this less time-consuming than expected. The biggest advantage: ConvertKit's free tier lets you test the platform with your full contact list before committing financially, eliminating migration risk.
Which tool has better integrations and customer support?

ConvertKit excels in both areas for creator-focused workflows. Its native integrations with Shopify, Gumroad, and Teachable are purpose-built for digital product sales and creator commerce, eliminating the need for workarounds. Constant Contact offers 300+ integrations via Zapier and direct connections, but many require third-party setup. On support, ConvertKit users consistently praise responsiveness and availability, while Constant Contact users appreciate helpful staff but report longer resolution times. For creators managing digital products or online courses, ConvertKit's native commerce integrations and faster support response make it the stronger choice.