Is GetResponse better than Mailchimp?

Yes. GetResponse is better for automation-focused marketers because it delivers unlimited automation workflows at $59/month, while Mailchimp caps workflows at 200 steps and charges $350/month for comparable features. GetResponse's pricing advantage and automation depth make it the superior choice for complex campaign sequences.

Why is GetResponse cheaper than Mailchimp for growing contact lists?

GetResponse charges a flat monthly fee regardless of contact count on paid plans, while Mailchimp's pricing scales dramatically with list size. At 10,000 contacts, Mailchimp jumps to $350/month on Pro, whereas GetResponse's Growth plan stays at $59/month with unlimited contacts. For businesses scaling beyond 500 contacts, GetResponse delivers significantly lower total cost of ownership, especially when combined with unlimited automation workflows included at the Growth tier.

What are the main feature differences between GetResponse and Mailchimp?

GetResponse includes SMS marketing and web push notifications on its Growth plan ($59/mo), while Mailchimp charges extra for SMS as a credit-based add-on and lacks native push notifications entirely. GetResponse also offers unlimited automation workflows at $59/mo, whereas Mailchimp caps workflows at 200 steps and requires its $350/mo Pro plan for multivariate testing. Mailchimp's strength lies in its built-in Marketing CRM and retargeting ads (Google, Facebook, Instagram) on paid plansΓÇöfeatures GetResponse does not offer natively. For ecommerce, both integrate Shopify and WooCommerce, but GetResponse includes abandoned cart recovery on Growth, while Mailchimp requires Standard tier or higher. GetResponse's free plan supports 500 contacts with basic automation; Mailchimp's free tier is more restrictive at 250 contacts with only 500 sends/month.

How difficult is it to switch from Mailchimp to GetResponse?

Switching from Mailchimp to GetResponse is straightforward. GetResponse accepts CSV imports and integrates with 100+ platforms, allowing you to export your contact list from Mailchimp and import it directly. Your email templates can be recreated using GetResponse's drag-and-drop builder or imported as HTML. Automation workflows require manual rebuilding since the two platforms use different workflow logic, but GetResponse's visual builder makes this faster than coding. Most migrations complete within a few hours for standard setups. Plan for one to two days if you have complex automations with multiple branches.

Which tool has better integrations and customer support?

GetResponse offers 100+ integrations with native Shopify and WooCommerce support, while Mailchimp provides 300+ integrations across a broader ecosystem. However, GetResponse's responsive live chat support is consistently praised by users for speed and effectiveness, whereas Mailchimp's support quality declines on lower-tier plans (email-only for the first 30 days on Free). For integration breadth, Mailchimp wins; for support responsiveness, GetResponse delivers faster assistance when you need it.

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GetResponse vs Mailchimp: Which Is Better in 2026?

Reviewed by the SaaS Compare editorial team · Last updated: May 21, 2026

GetResponse From $19/mo

Mailchimp From $20/mo

Quick answer: GetResponse wins for automation-heavy marketers. It offers unlimited automation workflows on its Growth plan ($59/mo) versus Mailchimp's 200-step limit on Premium ($350+/mo), making GetResponse the better value for complex campaign sequences.

GetResponse Wins for Automation Power at Half Mailchimp's Enterprise Cost

GetResponse delivers superior automation capabilities at a fraction of Mailchimp's price. Unlimited workflows unlock on GetResponse's Growth tier ($59/mo), while Mailchimp restricts advanced automation to its $350/mo Pro plan. For teams building sophisticated multi-step campaigns, GetResponse eliminates cost barriers without sacrificing functionality.

Verdict Scores — How we score →

Feature Comparison

Feature	GetResponse	Mailchimp
A/B & Multivariate Testing	Yes A/B testing for subject lines, content, and send times on all paid plans; landing page A/B testing also available on paid plans.	Yes A/B testing on Essentials+; multivariate testing (up to 8 variants) on Premium only; send-time optimization on Standard+.
AI-Powered Features	Yes AI email generator, AI campaign generator, and AI writing assistant (OpenAI-powered) on all paid plans; AI campaign builder included.	Yes Intuit Assist (generative AI) for email copy and campaign creation on Standard and Premium; send-time optimization on Standard+; predictive demographics on paid.
Audience Segmentation & Personalization	Yes Advanced audience segmentation on Marketer+; basic segmentation on Starter; dynamic segment filter locked to paid plans.	Yes Behavioral targeting on Standard+; predictive segmentation (purchase behavior forecasting) on Standard and Premium; dynamic content blocks on Standard+.
Contact & List Management	Yes List-based architecture; CSV import plus API plus 100+ integrations; unlimited contacts on paid plans; Free plan capped at 500 contacts.	Yes Audience-based architecture (up to 1 audience on Free, 3 on Essentials, 5 on Standard, unlimited on Premium); CSV import and 300+ integrations; tags and segments.
Deliverability & Spam Tools	Yes DKIM/SPF authentication; spam checker included; dedicated IP available on higher-volume custom plans; deliverability monitoring dashboard.	Yes >99% delivery rate; DKIM/SPF/DMARC guidance; inbox placement testing via third-party; no built-in dedicated warm-up tools on standard plans.
E-Commerce & CRM Integrations	Yes Native Shopify and WooCommerce integrations; abandoned cart recovery on Marketer+; promo codes and revenue reports; ecommerce automation templates.	Yes Native Shopify, WooCommerce, Squarespace Commerce integrations; purchase-triggered automations; revenue attribution per campaign on Standard+; built-in Marketing CRM.
Email Builder & Templates	Yes Drag-and-drop email creator plus HTML editor; AI email generator powered by OpenAI; large template library on all plans.	Yes Drag-and-drop builder plus custom-coded HTML editor; 100+ pre-built industry templates on paid plans; branded templates with auto-apply colors/logo on Standard+.
Landing Pages & Signup Forms	Yes Native landing page builder on all plans including Free (limited to 1,000 unique visitors/month); popup, embedded, and flyout forms; custom domain on paid.	Yes Native landing page builder on all paid plans; customizable popup forms on all plans; custom domain support for landing pages on paid plans.
Marketing Automation & Workflows	Yes Visual automation workflow builder; 1 automation on Starter, unlimited on Marketer+; behavior, date, and event-based triggers.	Yes Automation Flows with up to 4 steps on Essentials; up to 200 steps with branching on Standard and Premium; pre-built flow templates available on all paid plans.
Multi-Channel Campaigns (SMS, Push, Social)	Yes SMS marketing on Marketer+ plans; unlimited web push notifications on Marketer+; no native social posting listed.	Yes SMS marketing available as credit-based add-on to paid US plans only; retargeting ads (Google, Facebook, Instagram) on paid plans; no native push notifications.
Reporting & Analytics	Yes Open, click, unsubscribe, and per-campaign revenue reporting; promo codes and revenue reports on Marketer+; email analytics dashboard.	Yes Open, click, and unsubscribe reporting on all plans; engagement heatmaps and custom reports on Standard+; revenue attribution on Standard+ via ecommerce integrations.
Transactional Email & API Sending	Yes Transactional email available via API integration; not a native built-in product ΓÇö requires third-party SMTP or API setup.	Yes Mailchimp Transactional (formerly Mandrill) is a paid add-on starting at $20/block (25,000 emails); requires Essentials+ plan; separate from marketing plan.

Highlighted rows indicate features where the tools differ.

Pros & Cons

Based on G2 reviews. Source: our review methodology.

GetResponse

Pros

Extremely user-friendly interface, making complex tasks simple and intuitive

Responsive customer support with fast help through live chat and effective assistance

Exceptional user-friendliness with excellent support and training

User-friendly drag-and-drop email builder with extensive tools for campaign optimization

Cons

Steep learning curve, making it challenging to fully utilize features

Expensive pricing, especially for automations, with less perceived value

Missing design features, hindering quick campaign creation

Lack of advanced design features for streamlined content creation

Mailchimp

Pros

Very easy and intuitive for creating effective email campaigns

User-friendly interface and editing tools enhance email marketing effectiveness

User-friendly interface with robust features

Easy creation of emails with intuitive builder and templates

Cons

Pricing quickly escalates with growing contact lists, challenging for small businesses

Limited features, especially for advanced testing and integrations

Steep learning curve due to complicated advanced features and confusing layout

Missing advanced features for scaling and complex integrations

Pricing

GetResponse

Free tier available

Plan	Monthly	Annual
Free	Free	Free
Starter	$19/mo	$16/mo
Growth	$59/mo	$48/mo
Pro	$69/mo	$57/mo
Enterprise	Custom	—

Mailchimp

Free tier available

Plan	Monthly	Annual
Free	Free	Free
Starter	$13/mo	$13/mo
Growth	$20/mo	$20/mo
Pro	$350/mo	$350/mo

Ratings & Reviews

GetResponse

4.3/5 G2 · 1,117 reviews

4.2/5 Capterra

Users consistently praise the ease of use and automation features of GetResponse, highlighting its intuitive interface that simplifies email marketing tasks. Many appreciate the platform's ability to create landing pages and manage campaigns efficiently, making it suitable for both beginners and experienced marketers. However, some users note that the reporting capabilities could be improved, as they find it lacking in depth and detail.

Mailchimp

4.3/5 G2 · 12,920 reviews

4.5/5 Capterra

Users consistently praise the user-friendly interface and powerful automation features of Intuit Mailchimp Email Marketing, which simplify the process of creating and managing email campaigns. Many appreciate the ease of use, allowing even beginners to design professional emails quickly. However, a common concern is that pricing can become expensive as contact lists grow, which may limit accessibility for smaller businesses.

Who Should Choose Which?

You are a mid-market ecommerce manager scaling abandoned cart recovery and post-purchase nurture sequences. You need unlimited automation workflows without enterprise pricing. GetResponse's Growth plan ($59/mo) includes unlimited automations, SMS, web push, and abandoned cart recoveryΓÇöeverything required for sophisticated ecommerce funnels. Mailchimp's equivalent functionality demands its $350/mo Pro plan, making GetResponse 6x cheaper for identical capabilities.

You are a small business owner building your first email marketing program with tight budget constraints. You prioritize ease of use and straightforward pricing. Mailchimp's Free tier (250 contacts, 500 sends/month) and Starter plan ($13/mo) offer simpler entry points than GetResponse's Starter ($19/mo). However, once you need advanced segmentation or automation beyond basic workflows, GetResponse's transparent pricing structure prevents the cost explosion Mailchimp users experience when upgrading to Pro.

Bottom Line

GetResponse is the better choice for businesses requiring unlimited marketing automation without paying enterprise prices.

Visit GetResponse → Visit Mailchimp →

Related Comparisons

Frequently Asked Questions

Is GetResponse better than Mailchimp?

Yes. GetResponse is better for automation-focused marketers because it delivers unlimited automation workflows at $59/month, while Mailchimp caps workflows at 200 steps and charges $350/month for comparable features. GetResponse's pricing advantage and automation depth make it the superior choice for complex campaign sequences.
Why is GetResponse cheaper than Mailchimp for growing contact lists?

GetResponse charges a flat monthly fee regardless of contact count on paid plans, while Mailchimp's pricing scales dramatically with list size. At 10,000 contacts, Mailchimp jumps to $350/month on Pro, whereas GetResponse's Growth plan stays at $59/month with unlimited contacts. For businesses scaling beyond 500 contacts, GetResponse delivers significantly lower total cost of ownership, especially when combined with unlimited automation workflows included at the Growth tier.
What are the main feature differences between GetResponse and Mailchimp?

GetResponse includes SMS marketing and web push notifications on its Growth plan ($59/mo), while Mailchimp charges extra for SMS as a credit-based add-on and lacks native push notifications entirely. GetResponse also offers unlimited automation workflows at $59/mo, whereas Mailchimp caps workflows at 200 steps and requires its $350/mo Pro plan for multivariate testing. Mailchimp's strength lies in its built-in Marketing CRM and retargeting ads (Google, Facebook, Instagram) on paid plansΓÇöfeatures GetResponse does not offer natively. For ecommerce, both integrate Shopify and WooCommerce, but GetResponse includes abandoned cart recovery on Growth, while Mailchimp requires Standard tier or higher. GetResponse's free plan supports 500 contacts with basic automation; Mailchimp's free tier is more restrictive at 250 contacts with only 500 sends/month.
How difficult is it to switch from Mailchimp to GetResponse?

Switching from Mailchimp to GetResponse is straightforward. GetResponse accepts CSV imports and integrates with 100+ platforms, allowing you to export your contact list from Mailchimp and import it directly. Your email templates can be recreated using GetResponse's drag-and-drop builder or imported as HTML. Automation workflows require manual rebuilding since the two platforms use different workflow logic, but GetResponse's visual builder makes this faster than coding. Most migrations complete within a few hours for standard setups. Plan for one to two days if you have complex automations with multiple branches.
Which tool has better integrations and customer support?

GetResponse offers 100+ integrations with native Shopify and WooCommerce support, while Mailchimp provides 300+ integrations across a broader ecosystem. However, GetResponse's responsive live chat support is consistently praised by users for speed and effectiveness, whereas Mailchimp's support quality declines on lower-tier plans (email-only for the first 30 days on Free). For integration breadth, Mailchimp wins; for support responsiveness, GetResponse delivers faster assistance when you need it.