Is Brevo better than Mailchimp?

Yes. Brevo is better for most e-commerce businesses. It starts at $9/month with unlimited contacts, while Mailchimp charges $20/month with strict contact limits on lower tiers. Brevo also includes native SMS and WhatsApp channels at no extra cost, whereas Mailchimp charges separately for SMS. For budget-conscious teams managing growing customer lists, Brevo delivers superior value and scalability.

How do Brevo and Mailchimp pricing differ for growing contact lists?

Brevo charges a flat monthly fee regardless of contact countΓÇöall plans include unlimited contacts. Mailchimp ties pricing to contact volume: its Growth plan ($20/month) caps at 500 contacts, while Brevo's Growth plan ($18/month) supports unlimited contacts. For a business with 5,000 contacts, Mailchimp's Pro plan ($350/month) becomes mandatory, whereas Brevo's Pro plan ($499/month) handles 150,000+ emails monthly with the same unlimited contact structure. Brevo's model eliminates surprise costs as your list grows.

What are the main feature differences between Brevo and Mailchimp?

Brevo includes native SMS and WhatsApp campaigns on paid plans, while Mailchimp offers SMS only as a credit-based add-on for US customers. Brevo provides unlimited contacts across all tiers; Mailchimp caps contacts per plan (250 on Free, 500 on Starter/Growth, 10,000+ on Pro). Brevo's Free plan supports automation for up to 2,000 contacts; Mailchimp's Free tier has no automation. For A/B testing, Brevo requires the Standard plan ($18/month); Mailchimp starts at Essentials ($13/month). Brevo offers AI segmentation on Professional+ ($499/month), while Mailchimp includes predictive segmentation on Standard ($20/month). Mailchimp's multivariate testing (up to 8 variants) is Premium-only; Brevo does not offer multivariate testing.

How difficult is it to migrate from Mailchimp to Brevo?

Migration from Mailchimp to Brevo is straightforward. Both platforms support CSV contact imports, and Brevo accepts data from Mailchimp's export format without reformatting. Your email templates will need to be recreated in Brevo's drag-and-drop builderΓÇöMailchimp's custom HTML can be pasted directly into Brevo's HTML editor, saving significant time. Automation workflows must be rebuilt manually, but Brevo's visual workflow builder mirrors Mailchimp's logic, making the process intuitive. Most teams complete migration within 2ΓÇô3 days. Brevo's 150+ integrations mean your connected tools (Shopify, WooCommerce, CRM systems) will reconnect seamlessly once you update API credentials.

Which tool offers better integrations and customer support for e-commerce teams?

Brevo provides 150+ integrations with native Shopify and WooCommerce support, plus a built-in CRMΓÇöall included on paid plans. Mailchimp offers 300+ integrations but requires higher-tier plans (Standard+) for revenue attribution and advanced ecommerce features. For support, Brevo includes phone support on Professional ($499/mo) with a dedicated deliverability specialist; Mailchimp offers 24/7 email and chat on all paid plans, with phone support only on Pro ($350/mo). Brevo's native SMS and WhatsApp channels eliminate third-party dependencies for omnichannel campaigns, while Mailchimp treats SMS as a separate credit-based add-on. For e-commerce teams needing integrated tools without piecing together multiple services, Brevo's unified platform and native channels deliver faster setup and lower total cost of ownership.

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Brevo vs Mailchimp: Which Is Better in 2026?

Reviewed by the SaaS Compare editorial team · Last updated: May 21, 2026

Brevo From $9/mo

Mailchimp From $20/mo

Quick answer: Brevo wins for cost-conscious e-commerce teams. It starts at $9/month with unlimited contacts and native SMS/WhatsApp, compared to Mailchimp's $20/month starting price with contact limits. Brevo's G2 rating is 4.5 versus Mailchimp's 4.3.

Brevo outperforms Mailchimp for budget-focused e-commerce marketing automation Brevo wins

Brevo delivers superior value for growing online retailers. Its $9 entry point includes unlimited contacts, native multi-channel support (SMS, WhatsApp, push), and full automation workflowsΓÇöfeatures Mailchimp reserves for higher tiers. Mailchimp's contact-based pricing model escalates quickly, making it expensive for scaling businesses. Choose Brevo if you prioritize affordability and e-commerce automation depth.

Verdict Scores — How we score →

Feature Comparison

Feature	Brevo	Mailchimp
A/B & Multivariate Testing	Yes A/B testing for subject lines and content available on Standard plan and above; not included on Free or Starter.	Yes A/B testing on Essentials+; multivariate testing (up to 8 variants) on Premium only; send-time optimization on Standard+.
AI-Powered Features	Yes AI content generator (subject lines and body copy) on all paid plans; AI send-time optimization on Standard+; AI segmentation on Professional+.	Yes Intuit Assist (generative AI) for email copy and campaign creation on Standard and Premium; send-time optimization on Standard+; predictive demographics on paid.
Audience Segmentation & Personalization	Yes Advanced segmentation using demographics, website activity, campaign engagement, and custom events; dynamic lists that auto-update on all paid plans.	Yes Behavioral targeting on Standard+; predictive segmentation (purchase behavior forecasting) on Standard and Premium; dynamic content blocks on Standard+.
Contact & List Management	Yes Unlimited contacts on all plans; list-based architecture with import via CSV or API; duplicate management and suppression lists supported.	Yes Audience-based architecture (up to 1 audience on Free, 3 on Essentials, 5 on Standard, unlimited on Premium); CSV import and 300+ integrations; tags and segments.
Deliverability & Spam Tools	Yes 99% delivery rate claimed; DKIM/SPF/DMARC authentication; Deliverability Specialist support on Professional (3 hrs/year); dedicated IP on Enterprise only.	Yes >99% delivery rate; DKIM/SPF/DMARC guidance; inbox placement testing via third-party; no built-in dedicated warm-up tools on standard plans.
E-Commerce & CRM Integrations	Yes Native Shopify and WooCommerce integrations; abandoned cart automations; 150+ integrations; AI product recommendations on Professional+; built-in CRM.	Yes Native Shopify, WooCommerce, Squarespace Commerce integrations; purchase-triggered automations; revenue attribution per campaign on Standard+; built-in Marketing CRM.
Email Builder & Templates	Yes Drag-and-drop builder plus HTML editor; responsive industry-specific templates included on all plans including Free.	Yes Drag-and-drop builder plus custom-coded HTML editor; 100+ pre-built industry templates on paid plans; branded templates with auto-apply colors/logo on Standard+.
Landing Pages & Signup Forms	Yes 1 landing page included on Standard; more on Professional+; signup forms (embedded, popup) available on all plans including Free.	Yes Native landing page builder on all paid plans; customizable popup forms on all plans; custom domain support for landing pages on paid plans.
Marketing Automation & Workflows	Yes Visual workflow builder with multi-step drip sequences; unlimited workflows on Standard+; Free plan supports up to 2,000 contacts in automation.	Yes Automation Flows with up to 4 steps on Essentials; up to 200 steps with branching on Standard and Premium; pre-built flow templates available on all paid plans.
Multi-Channel Campaigns (SMS, Push, Social)	Yes SMS and WhatsApp campaigns native (credits sold separately); web/mobile push on Professional+; no native social posting integration.	Yes SMS marketing available as credit-based add-on to paid US plans only; retargeting ads (Google, Facebook, Instagram) on paid plans; no native push notifications.
Reporting & Analytics	Yes Basic open/click reporting on Starter; advanced click heatmaps, geography, device reports, and AI send-time analytics on Standard+.	Yes Open, click, and unsubscribe reporting on all plans; engagement heatmaps and custom reports on Standard+; revenue attribution on Standard+ via ecommerce integrations.
Transactional Email & API Sending	Yes Native transactional email via SMTP relay and RESTful API on all plans; unlimited log retention; inbound parsing; 99% delivery rate.	Yes Mailchimp Transactional (formerly Mandrill) is a paid add-on starting at $20/block (25,000 emails); requires Essentials+ plan; separate from marketing plan.

Highlighted rows indicate features where the tools differ.

Pros & Cons

Based on G2 reviews. Source: our review methodology.

Brevo

Pros

User-friendly interface with a clean design, making it accessible for beginners

Ease of integration and a user-friendly interface for marketing needs

Convenient and efficient email marketing capabilities, including automation and customizable templates

Easy setup that makes email marketing efficient and hassle-free

Cons

Limited features, especially in template flexibility and automation capabilities, which hinder effective marketing

Limited features in design and automation capabilities, considered a notable drawback

Limited customization, making creative marketing and complex workflow management difficult

Steep learning curve for beginners, making initial setup and navigation challenging

Mailchimp

Pros

Very easy and intuitive for creating effective email campaigns

User-friendly interface and editing tools enhance email marketing effectiveness

User-friendly interface with robust features

Easy creation of emails with intuitive builder and templates

Cons

Pricing quickly escalates with growing contact lists, challenging for small businesses

Limited features, especially for advanced testing and integrations

Steep learning curve due to complicated advanced features and confusing layout

Missing advanced features for scaling and complex integrations

Pricing

Brevo

Free tier available

Plan	Monthly	Annual
Free	Free	Free
Starter	$9/mo	$8/mo
Growth	$18/mo	$16/mo
Pro	$499/mo	$449/mo
Enterprise	Custom	—

Mailchimp

Free tier available

Plan	Monthly	Annual
Free	Free	Free
Starter	$13/mo	$13/mo
Growth	$20/mo	$20/mo
Pro	$350/mo	$350/mo

Ratings & Reviews

Brevo

4.5/5 G2 · 2,540 reviews

4.6/5 Capterra

Users consistently praise the platform for its ease of use and intuitive interface, making it accessible even for those without technical backgrounds. The all-in-one capabilities for email, SMS, and automation streamline marketing efforts, allowing for effective campaign management. However, some users note that advanced customization options can be limited, which may restrict more complex workflows.

Mailchimp

4.3/5 G2 · 12,920 reviews

4.5/5 Capterra

Users consistently praise the user-friendly interface and powerful automation features of Intuit Mailchimp Email Marketing, which simplify the process of creating and managing email campaigns. Many appreciate the ease of use, allowing even beginners to design professional emails quickly. However, a common concern is that pricing can become expensive as contact lists grow, which may limit accessibility for smaller businesses.

Who Should Choose Which?

You are an e-commerce founder running a Shopify store with 5,000+ contacts and a tight marketing budget. You need abandoned cart recovery, SMS campaigns, and WhatsApp messaging without paying premium prices. Brevo's native integrations with Shopify, built-in SMS/WhatsApp channels, and unlimited contact storage on paid plans make it the clear choice. Your automation workflows scale without contact-based surcharges, and the $18/month Growth plan unlocks A/B testing and advanced analyticsΓÇöa fraction of Mailchimp's equivalent cost.

You are a marketing manager at a B2B SaaS company with 2,000 contacts and a need for sophisticated segmentation and predictive analytics. Mailchimp's behavioral targeting, predictive segmentation (purchase forecasting), and multivariate testing on Premium support complex campaign strategies. However, Mailchimp's audience-based architecture limits you to 5 audiences on Standard and charges per contact tier. If your contact list grows beyond 500, Mailchimp's pricing jumps significantly, whereas Brevo's flat-rate model remains stableΓÇömaking Brevo the better long-term investment even for advanced use cases.

Bottom Line

Brevo is the better choice for businesses prioritizing affordability, unlimited contacts, and native e-commerce automation at scale.

Visit Brevo → Visit Mailchimp →

Related Comparisons

Frequently Asked Questions

Is Brevo better than Mailchimp?

Yes. Brevo is better for most e-commerce businesses. It starts at $9/month with unlimited contacts, while Mailchimp charges $20/month with strict contact limits on lower tiers. Brevo also includes native SMS and WhatsApp channels at no extra cost, whereas Mailchimp charges separately for SMS. For budget-conscious teams managing growing customer lists, Brevo delivers superior value and scalability.
How do Brevo and Mailchimp pricing differ for growing contact lists?

Brevo charges a flat monthly fee regardless of contact countΓÇöall plans include unlimited contacts. Mailchimp ties pricing to contact volume: its Growth plan ($20/month) caps at 500 contacts, while Brevo's Growth plan ($18/month) supports unlimited contacts. For a business with 5,000 contacts, Mailchimp's Pro plan ($350/month) becomes mandatory, whereas Brevo's Pro plan ($499/month) handles 150,000+ emails monthly with the same unlimited contact structure. Brevo's model eliminates surprise costs as your list grows.
What are the main feature differences between Brevo and Mailchimp?

Brevo includes native SMS and WhatsApp campaigns on paid plans, while Mailchimp offers SMS only as a credit-based add-on for US customers. Brevo provides unlimited contacts across all tiers; Mailchimp caps contacts per plan (250 on Free, 500 on Starter/Growth, 10,000+ on Pro). Brevo's Free plan supports automation for up to 2,000 contacts; Mailchimp's Free tier has no automation. For A/B testing, Brevo requires the Standard plan ($18/month); Mailchimp starts at Essentials ($13/month). Brevo offers AI segmentation on Professional+ ($499/month), while Mailchimp includes predictive segmentation on Standard ($20/month). Mailchimp's multivariate testing (up to 8 variants) is Premium-only; Brevo does not offer multivariate testing.
How difficult is it to migrate from Mailchimp to Brevo?

Migration from Mailchimp to Brevo is straightforward. Both platforms support CSV contact imports, and Brevo accepts data from Mailchimp's export format without reformatting. Your email templates will need to be recreated in Brevo's drag-and-drop builderΓÇöMailchimp's custom HTML can be pasted directly into Brevo's HTML editor, saving significant time. Automation workflows must be rebuilt manually, but Brevo's visual workflow builder mirrors Mailchimp's logic, making the process intuitive. Most teams complete migration within 2ΓÇô3 days. Brevo's 150+ integrations mean your connected tools (Shopify, WooCommerce, CRM systems) will reconnect seamlessly once you update API credentials.
Which tool offers better integrations and customer support for e-commerce teams?

Brevo provides 150+ integrations with native Shopify and WooCommerce support, plus a built-in CRMΓÇöall included on paid plans. Mailchimp offers 300+ integrations but requires higher-tier plans (Standard+) for revenue attribution and advanced ecommerce features. For support, Brevo includes phone support on Professional ($499/mo) with a dedicated deliverability specialist; Mailchimp offers 24/7 email and chat on all paid plans, with phone support only on Pro ($350/mo). Brevo's native SMS and WhatsApp channels eliminate third-party dependencies for omnichannel campaigns, while Mailchimp treats SMS as a separate credit-based add-on. For e-commerce teams needing integrated tools without piecing together multiple services, Brevo's unified platform and native channels deliver faster setup and lower total cost of ownership.