Is Brevo better than GetResponse?

Yes. Brevo is better for budget-conscious teams and ecommerce businesses. Its Starter plan costs $9/month versus GetResponse's $19/month, and Brevo includes native SMS, WhatsApp, and push channels at that entry priceΓÇöfeatures GetResponse charges significantly more to unlock on higher tiers.

What are the main pricing differences between Brevo and GetResponse?

Brevo's Starter plan costs $9/month and includes unlimited contacts, AI content generation, and advanced segmentationΓÇömaking it $10/month cheaper than GetResponse's $19/month Starter entry point. GetResponse charges $59/month for SMS and unlimited automation, while Brevo includes SMS credits on its $18/month Growth plan alongside unlimited workflows. For high-volume senders, Brevo's Pro plan at $499/month includes 10 team seats and WhatsApp, whereas GetResponse's Pro at $69/month adds webinars and course tools but lacks native WhatsApp support. Brevo's pricing advantage compounds at scale: unlimited contacts across all tiers versus GetResponse's 1,000-contact cap on Starter and Growth plans.

What are the main feature differences between Brevo and GetResponse?

Brevo includes native SMS, WhatsApp, and web/mobile push channels on its Standard plan ($18/month), while GetResponse reserves SMS and push for its Growth tier ($59/month). Brevo offers unlimited automation workflows starting at the Growth plan; GetResponse limits Starter users to a single automation workflow. GetResponse includes webinars, sales funnels, and course-building tools on its Pro plan ($69/month)ΓÇöfeatures Brevo does not offer. Both platforms provide drag-and-drop builders, A/B testing, and AI content generation, but Brevo's multi-channel advantage at lower price points makes it superior for ecommerce teams prioritizing SMS and push marketing.

How difficult is it to migrate from GetResponse to Brevo?

Migration from GetResponse to Brevo is straightforward. Both platforms support CSV import and API-based contact transfers, so you can export your subscriber lists from GetResponse and import them into Brevo without manual re-entry. Workflow logic requires manual rebuilding in Brevo's visual workflow builder, but the process takes hours rather than days for most teams. Email templates can be exported as HTML and re-imported into Brevo's editor. The main time investment is recreating automation sequences and testing them before going live. Brevo's lower pricing means the migration effort typically pays for itself within one billing cycle.

Which tool has better integrations and customer support?

Brevo offers 150+ integrations including native Shopify and WooCommerce connections, plus built-in CRM and transactional email via SMTP relay on all plans. GetResponse provides 100+ integrations with the same ecommerce platforms but requires third-party setup for transactional email. For support, GetResponse users praise responsive live chat and training resources, while Brevo includes a Deliverability Specialist on Professional plans (3 hours annually). Brevo's broader native feature set reduces integration complexity for ecommerce teams, though GetResponse's support reputation is stronger among users reporting faster response times.

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Brevo vs GetResponse: Which Is Better in 2026?

Reviewed by the SaaS Compare editorial team · Last updated: May 21, 2026

Brevo From $9/mo

GetResponse From $19/mo

Quick answer: Brevo wins for cost-conscious ecommerce teams. At $9/month for the Starter plan with unlimited contacts and AI content generation, Brevo undercuts GetResponse's $19/month entry point while delivering native SMS, WhatsApp, and push channels out of the boxΓÇöfeatures GetResponse reserves for higher tiers.

Brevo dominates budget-conscious ecommerce marketing with lower entry pricing Brevo wins

Brevo is the better choice for ecommerce teams prioritizing affordability and multi-channel reach. Its $9 Starter plan includes AI content generation, advanced segmentation, and automation for up to 2,000 contactsΓÇöall with unlimited contact storage. GetResponse charges $19 minimum and gates SMS and advanced automation behind higher tiers. For small-to-mid-size online retailers, Brevo delivers more capability per dollar spent.

Verdict Scores — How we score →

Feature Comparison

Feature	Brevo	GetResponse
A/B & Multivariate Testing	Yes A/B testing for subject lines and content available on Standard plan and above; not included on Free or Starter.	Yes A/B testing for subject lines, content, and send times on all paid plans; landing page A/B testing also available on paid plans.
AI-Powered Features	Yes AI content generator (subject lines and body copy) on all paid plans; AI send-time optimization on Standard+; AI segmentation on Professional+.	Yes AI email generator, AI campaign generator, and AI writing assistant (OpenAI-powered) on all paid plans; AI campaign builder included.
Audience Segmentation & Personalization	Yes Advanced segmentation using demographics, website activity, campaign engagement, and custom events; dynamic lists that auto-update on all paid plans.	Yes Advanced audience segmentation on Marketer+; basic segmentation on Starter; dynamic segment filter locked to paid plans.
Contact & List Management	Yes Unlimited contacts on all plans; list-based architecture with import via CSV or API; duplicate management and suppression lists supported.	Yes List-based architecture; CSV import plus API plus 100+ integrations; unlimited contacts on paid plans; Free plan capped at 500 contacts.
Deliverability & Spam Tools	Yes 99% delivery rate claimed; DKIM/SPF/DMARC authentication; Deliverability Specialist support on Professional (3 hrs/year); dedicated IP on Enterprise only.	Yes DKIM/SPF authentication; spam checker included; dedicated IP available on higher-volume custom plans; deliverability monitoring dashboard.
E-Commerce & CRM Integrations	Yes Native Shopify and WooCommerce integrations; abandoned cart automations; 150+ integrations; AI product recommendations on Professional+; built-in CRM.	Yes Native Shopify and WooCommerce integrations; abandoned cart recovery on Marketer+; promo codes and revenue reports; ecommerce automation templates.
Email Builder & Templates	Yes Drag-and-drop builder plus HTML editor; responsive industry-specific templates included on all plans including Free.	Yes Drag-and-drop email creator plus HTML editor; AI email generator powered by OpenAI; large template library on all plans.
Landing Pages & Signup Forms	Yes 1 landing page included on Standard; more on Professional+; signup forms (embedded, popup) available on all plans including Free.	Yes Native landing page builder on all plans including Free (limited to 1,000 unique visitors/month); popup, embedded, and flyout forms; custom domain on paid.
Marketing Automation & Workflows	Yes Visual workflow builder with multi-step drip sequences; unlimited workflows on Standard+; Free plan supports up to 2,000 contacts in automation.	Yes Visual automation workflow builder; 1 automation on Starter, unlimited on Marketer+; behavior, date, and event-based triggers.
Multi-Channel Campaigns (SMS, Push, Social)	Yes SMS and WhatsApp campaigns native (credits sold separately); web/mobile push on Professional+; no native social posting integration.	Yes SMS marketing on Marketer+ plans; unlimited web push notifications on Marketer+; no native social posting listed.
Reporting & Analytics	Yes Basic open/click reporting on Starter; advanced click heatmaps, geography, device reports, and AI send-time analytics on Standard+.	Yes Open, click, unsubscribe, and per-campaign revenue reporting; promo codes and revenue reports on Marketer+; email analytics dashboard.
Transactional Email & API Sending	Yes Native transactional email via SMTP relay and RESTful API on all plans; unlimited log retention; inbound parsing; 99% delivery rate.	Yes Transactional email available via API integration; not a native built-in product ΓÇö requires third-party SMTP or API setup.

Highlighted rows indicate features where the tools differ.

Pros & Cons

Based on G2 reviews. Source: our review methodology.

Brevo

Pros

User-friendly interface with a clean design, making it accessible for beginners

Ease of integration and a user-friendly interface for marketing needs

Convenient and efficient email marketing capabilities, including automation and customizable templates

Easy setup that makes email marketing efficient and hassle-free

Cons

Limited features, especially in template flexibility and automation capabilities, which hinder effective marketing

Limited features in design and automation capabilities, considered a notable drawback

Limited customization, making creative marketing and complex workflow management difficult

Steep learning curve for beginners, making initial setup and navigation challenging

GetResponse

Pros

Extremely user-friendly interface, making complex tasks simple and intuitive

Responsive customer support with fast help through live chat and effective assistance

Exceptional user-friendliness with excellent support and training

User-friendly drag-and-drop email builder with extensive tools for campaign optimization

Cons

Steep learning curve, making it challenging to fully utilize features

Expensive pricing, especially for automations, with less perceived value

Missing design features, hindering quick campaign creation

Lack of advanced design features for streamlined content creation

Pricing

Brevo

Free tier available

Plan	Monthly	Annual
Free	Free	Free
Starter	$9/mo	$8/mo
Growth	$18/mo	$16/mo
Pro	$499/mo	$449/mo
Enterprise	Custom	—

GetResponse

Free tier available

Plan	Monthly	Annual
Free	Free	Free
Starter	$19/mo	$16/mo
Growth	$59/mo	$48/mo
Pro	$69/mo	$57/mo
Enterprise	Custom	—

Ratings & Reviews

Brevo

4.5/5 G2 · 2,540 reviews

4.6/5 Capterra

Users consistently praise the platform for its ease of use and intuitive interface, making it accessible even for those without technical backgrounds. The all-in-one capabilities for email, SMS, and automation streamline marketing efforts, allowing for effective campaign management. However, some users note that advanced customization options can be limited, which may restrict more complex workflows.

GetResponse

4.3/5 G2 · 1,117 reviews

4.2/5 Capterra

Users consistently praise the ease of use and automation features of GetResponse, highlighting its intuitive interface that simplifies email marketing tasks. Many appreciate the platform's ability to create landing pages and manage campaigns efficiently, making it suitable for both beginners and experienced marketers. However, some users note that the reporting capabilities could be improved, as they find it lacking in depth and detail.

Who Should Choose Which?

You are an ecommerce founder running a Shopify store with a tight marketing budget. You need abandoned cart recovery, browse abandonment alerts, and SMS campaigns to drive repeat purchases. Brevo's $9 Starter plan includes native Shopify integration, AI-powered automations, and SMS creditsΓÇöletting you launch multi-channel campaigns immediately without upgrading. Your unlimited contact storage means you can scale your customer database without hitting plan limits, and the built-in CRM keeps all customer data in one place for precise targeting of VIPs and lapsed buyers.

You are a marketing manager at a mid-market SaaS company evaluating email and SMS platforms for customer onboarding and retention. GetResponse's $59 Growth plan offers unlimited automation workflows, advanced segmentation, and SMS on a single platform. However, Brevo's $18 Growth plan delivers the same multi-channel capability with A/B testing, heatmaps, and AI send-time optimizationΓÇöat one-third the cost. If your team values design flexibility and webinar hosting, GetResponse's Pro tier ($69) adds those tools, but Brevo remains the leaner, faster-to-deploy option for core email and SMS marketing.

Bottom Line

Brevo is the better choice for budget-conscious ecommerce and small business teams seeking affordable multi-channel marketing automation.

Visit Brevo → Visit GetResponse →

Related Comparisons

Frequently Asked Questions

Is Brevo better than GetResponse?

Yes. Brevo is better for budget-conscious teams and ecommerce businesses. Its Starter plan costs $9/month versus GetResponse's $19/month, and Brevo includes native SMS, WhatsApp, and push channels at that entry priceΓÇöfeatures GetResponse charges significantly more to unlock on higher tiers.
What are the main pricing differences between Brevo and GetResponse?

Brevo's Starter plan costs $9/month and includes unlimited contacts, AI content generation, and advanced segmentationΓÇömaking it $10/month cheaper than GetResponse's $19/month Starter entry point. GetResponse charges $59/month for SMS and unlimited automation, while Brevo includes SMS credits on its $18/month Growth plan alongside unlimited workflows. For high-volume senders, Brevo's Pro plan at $499/month includes 10 team seats and WhatsApp, whereas GetResponse's Pro at $69/month adds webinars and course tools but lacks native WhatsApp support. Brevo's pricing advantage compounds at scale: unlimited contacts across all tiers versus GetResponse's 1,000-contact cap on Starter and Growth plans.
What are the main feature differences between Brevo and GetResponse?

Brevo includes native SMS, WhatsApp, and web/mobile push channels on its Standard plan ($18/month), while GetResponse reserves SMS and push for its Growth tier ($59/month). Brevo offers unlimited automation workflows starting at the Growth plan; GetResponse limits Starter users to a single automation workflow. GetResponse includes webinars, sales funnels, and course-building tools on its Pro plan ($69/month)ΓÇöfeatures Brevo does not offer. Both platforms provide drag-and-drop builders, A/B testing, and AI content generation, but Brevo's multi-channel advantage at lower price points makes it superior for ecommerce teams prioritizing SMS and push marketing.
How difficult is it to migrate from GetResponse to Brevo?

Migration from GetResponse to Brevo is straightforward. Both platforms support CSV import and API-based contact transfers, so you can export your subscriber lists from GetResponse and import them into Brevo without manual re-entry. Workflow logic requires manual rebuilding in Brevo's visual workflow builder, but the process takes hours rather than days for most teams. Email templates can be exported as HTML and re-imported into Brevo's editor. The main time investment is recreating automation sequences and testing them before going live. Brevo's lower pricing means the migration effort typically pays for itself within one billing cycle.
Which tool has better integrations and customer support?

Brevo offers 150+ integrations including native Shopify and WooCommerce connections, plus built-in CRM and transactional email via SMTP relay on all plans. GetResponse provides 100+ integrations with the same ecommerce platforms but requires third-party setup for transactional email. For support, GetResponse users praise responsive live chat and training resources, while Brevo includes a Deliverability Specialist on Professional plans (3 hours annually). Brevo's broader native feature set reduces integration complexity for ecommerce teams, though GetResponse's support reputation is stronger among users reporting faster response times.