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Copper CRM vs Freshsales: Which Is Better in 2026?

Reviewed by the PickMySaaS editorial team · Last updated: May 21, 2026

Copper CRM logo
Copper CRM From $12/mo
vs
Freshsales logo
Freshsales From $11/mo
Quick answer: Freshsales wins for small sales teams prioritizing built-in calling and AI-powered lead scoring at $11/month. Copper excels for Google Workspace users who need seamless Gmail integration and project management in one platform at $12/month.

Freshsales edges Copper for sales-first teams with native calling and AI scoring

Freshsales delivers stronger sales fundamentals: native VoIP calling, Freddy AI lead scoring across all paid tiers, and 280+ integrations. Copper's advantage lies in Google Workspace embedding and project management capabilities. For pure sales operations, Freshsales is the better choice. For agencies managing clients and projects within Gmail, choose Copper.

Key Differences at a Glance

Feature Copper CRM Freshsales
Built-in Calling / VoIP No Yes Native cloud phone with recording and number provisioning in 90+ countries included on all paid plans.
Campaign Management No Yes Basic email campaigns in CRM; multichannel (SMS, WhatsApp, social) requires Freshsales Suite upgrade.
Marketing Automation No Yes Full journey builder requires upgrading to Freshsales Suite (bundled with Freshmarketer), not base CRM.

Verdict Scores How we score →

Copper CRM 87/100
Freshsales 87/100

Feature Comparison

Feature Copper CRM Freshsales
Built-in Calling / VoIP No Yes Native cloud phone with recording and number provisioning in 90+ countries included on all paid plans.
Campaign Management No Yes Basic email campaigns in CRM; multichannel (SMS, WhatsApp, social) requires Freshsales Suite upgrade.
Marketing Automation No Yes Full journey builder requires upgrading to Freshsales Suite (bundled with Freshmarketer), not base CRM.
Predictive Analytics No Yes Freddy deal insights and next-best-action restricted to Enterprise tier ($59/user).
AI Features Yes Copper AI assistant for email drafting and summaries; lacks agentic automation of larger competitors. Yes Freddy AI does generative email drafting, auto-enrichment, and scoring; most AI gated to Pro+.
Customer Support Tools No No
Email Marketing Yes Email templates and tracking included, but bulk email sequences are gated to Business plan ($134/seat). Yes Bulk email with segmentation included; daily send limits scale from 100/day (Free) to unlimited (Enterprise).
Lead Management Yes No native lead scoring engine; contact enrichment and prioritization rely on AI add-ons or integrations. Yes Freddy AI contact scoring uses 30,000+ ML models; AI scoring restricted to Pro plan and above.
Mobile App Yes Yes Offline mode and voice-note logging not common in category.
Reporting & Analytics Yes Custom reporting and dashboards restricted to Business tier; lower plans offer only basic activity reports. Yes Custom reports and dashboards on Pro tier; AI-powered deal insights gated to Pro and Enterprise.
Sales Pipeline Management Yes Drag-and-drop pipelines available from Basic tier; unlimited pipelines require Professional ($59/seat). Yes Visual Kanban with multiple customizable pipelines from Growth tier; territory management is Enterprise-only.
Third-Party Integrations Yes Deepest native Google Workspace integration of any CRM ΓÇö embeds inside Gmail, Calendar, Drive, Docs. Yes 280+ marketplace apps, notably smaller than HubSpot or Salesforce ecosystems.

Highlighted rows indicate features where the tools differ.

Pros & Cons

Based on G2 reviews. Source: our review methodology.

Copper CRM

Pros
Ease of use with a user-friendly interface
Seamless integration with Google Workspace
Efficient Gmail integration for inbox management
Automation of manual tasks to enhance productivity
Cons
Expensive pricing compared to similar CRM software
Limited features unless upgrading to higher tiers
Poor customer support
Integration issues with third-party tools

Freshsales

Pros
Users find Freshsales to be easy to use and intuitive, enhancing their daily operations with seamless functionality.
Users value the user-friendly interface and extensive features of Freshsales, enhancing their sales processes efficiently.
Users enjoy the ease of use and intuitive design of Freshsales, facilitating efficient lead management and boosting productivity.
Users highlight the top-notch customer support of Freshsales, appreciating the prompt and effective assistance provided.
Cons
Users find the missing features of Freshsales limiting, particularly in lead management and automation capabilities.
Users find the limited features of Freshsales restrictive, impacting usability and integration with other tools.
Users find limitations in features and automation with Freshsales, making it less effective compared to competitors.
Users face a steep learning curve, struggling with navigation and reporting functionality on Freshsales.

Pricing

Copper CRM

PlanMonthlyAnnual
Starter $12/mo $9/mo
Growth $29/mo $23/mo
Pro $69/mo $59/mo

Freshsales

PlanMonthlyAnnual
Starter $11/mo $9/mo
Growth $47/mo $39/mo
Pro $71/mo $59/mo

Ratings & Reviews

Copper CRM

4.5/5 G2 · 1,152 reviews
4.4/5 Capterra
Users consistently praise the seamless integration with Google Workspace, which makes managing emails and contacts straightforward and efficient. The intuitive interface allows for easy navigation and quick access to essential features, enhancing productivity. However, some users note that the product can be glitchy at times, which may disrupt workflow.

Freshsales

4.5/5 G2 · 1,224 reviews
4.5/5 Capterra
Users consistently praise the user-friendly interface and automation features of Freshsales, which streamline lead management and enhance productivity. Many appreciate how easy it is to set up and customize the platform to fit their specific needs, making it accessible for teams of all sizes. However, some users note that the reporting capabilities could be more advanced, limiting detailed insights.

Who Should Choose Which?

Choose Copper CRM if…

You are a sales manager at a 10-person service firm building a predictable pipeline. You need lead scoring to prioritize outreach, built-in calling to reduce tool-switching, and straightforward reporting without upgrading to enterprise tiers. Freshsales includes Freddy AI scoring on the Growth plan ($47/month), native cloud phone with recording, and custom reports starting at Pro ($71/month). This stack costs less than Copper's equivalent feature set and keeps your team in one interface.

Choose Freshsales if…

You are an agency operations lead running a 15-person team embedded in Google Workspace. Your team lives in Gmail, Calendar, and Drive. You need contact management, project tracking, and email integration without context-switching. Copper embeds directly into Gmail and Workspace apps, eliminating tab-switching. Its project management features (task automation, goal tracking on Pro tier) handle client delivery workflows that standalone CRMs force you to bolt on separately.

Bottom Line

Freshsales is the better choice for sales-driven teams prioritizing lead scoring and calling; Copper is the better choice for Google Workspace-native agencies managing clients and projects.

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