Squarespace vs Wix: Which Is Better in 2026?
Wix beats Squarespace for affordable ecommerce with omnichannel selling Wix wins
Wix is the better choice for ecommerce businesses seeking affordability and marketplace reach. Its free tier, lower starting price, zero transaction fees on all paid plans, and native integration with major sales channels (Amazon, Etsy, Facebook, Instagram, TikTok) give sellers a significant cost and distribution advantage. Squarespace charges 2% transaction fees on its basic tier and lacks omnichannel capabilities, making it costlier for high-volume sellers.
Key Differences at a Glance
| Feature | Squarespace | Wix |
|---|---|---|
| B2B & Wholesale | Yes Invoice sending for custom orders supported natively; no confirmed native customer-specific pricing, net terms, or dedicated B2B portal on any plan. | No |
| Internationalization & Multi-Currency | No | Yes Wix Multilingual for multi-language stores; currency converter with 80+ payment providers globally; multi-region selling supported natively via Wix dashboard. |
Verdict Scores — How we score →
Feature Comparison
| Feature | Squarespace | Wix |
|---|---|---|
| B2B & Wholesale | Yes Invoice sending for custom orders supported natively; no confirmed native customer-specific pricing, net terms, or dedicated B2B portal on any plan. | No |
| Internationalization & Multi-Currency | No | Yes Wix Multilingual for multi-language stores; currency converter with 80+ payment providers globally; multi-region selling supported natively via Wix dashboard. |
| AI-Powered Features | Yes Squarespace AI bundled on all plans for site building, copy generation, and section design; no separate add-on required for core AI features. | Yes AI bundled on all plans: AI image editor, AI product descriptions, AI product recommendations, AI-powered email marketing, and AI website builder ΓÇö no add-on required. |
| App Ecosystem & Integrations | Yes Squarespace Extensions marketplace with third-party integrations; API integrations for advanced sales on Core+; REST API availability not confirmed for all plans. | Yes Wix App Market with hundreds of apps; REST API available; webhooks supported; Wix Velo developer platform for custom code; headless via Wix Headless available. |
| Checkout & Payment Processing | Yes Multi-step checkout; online store transaction fee of 2% on Basic, 0% on Core and Advanced; Squarespace Payments supports Klarna, Afterpay, Apple Pay, ACH; no native one-page checkout confirmed. | Yes Native Wix Payments with no additional transaction fees; 70+ third-party payment providers supported; BNPL via Afterpay/Klarna; 0% Wix transaction fees on all paid plans. |
| Omnichannel & Social Commerce | Yes No native Facebook Shop, Instagram, TikTok, or marketplace channels confirmed; third-party commerce extensions available via Squarespace Extensions marketplace. | Yes Sell on Google, eBay, Etsy, Amazon, Facebook, Instagram, TikTok, and Wish via Wix Multichannel; all inventory and orders managed from one Wix dashboard. |
| Order & Inventory Management | Yes Order management, branded notifications, and customer profiles native; inventory tracking included; no multi-location inventory confirmed natively; returns managed through admin. | Yes Inventory sync across all channels (website, POS, marketplaces) from one dashboard; automated inventory tracking; order editing and returns management native. |
| Point of Sale (POS) | Yes Squarespace POS app available for in-person selling via iPhone/iPad; Tap to Pay supported; no dedicated POS hardware sold by Squarespace; inventory syncs with online store. | Yes Wix Retail POS (hardware) and Wix Mobile POS (app) available; inventory syncs in real time with online store; offline mode supported; Tap to Pay on mobile supported. |
| Product Catalog & Variants | Yes Unlimited products on all commerce-enabled plans; product variants supported; CSV import/export available; storefront search and filtering supported natively. | Yes Up to 1,000 variants per product; unlimited products on all ecommerce plans; CSV import/export supported; storefront product filtering and search native. |
| Reporting & Analytics | Yes Advanced website analytics on Core+; sales funnel analytics on Core+; basic analytics on Basic plan only; no custom report builder confirmed natively. | Yes Customized reports, real-time analytics, and AI-powered benchmarks native; Google Analytics integration available; sales and traffic dashboards in store dashboard. |
| SEO & Marketing Tools | Yes Editable meta titles/descriptions, XML sitemaps, and clean URLs native on all plans; email marketing via Squarespace Email Campaigns (separate add-on); discount/coupon engine native. | Yes Editable meta tags, XML sitemaps, canonical URLs, and structured data native; abandoned cart emails native; built-in email marketing, Google/Facebook ads management, and discount engine. |
| Shipping & Fulfillment | Yes Professional shipping and tax services on Core+; link your own shipping carrier on Advanced only; local pickup and delivery options available natively. | Yes Native discounted shipping labels from multiple carriers purchasable in dashboard; real-time carrier rates available; local delivery and pickup options native. |
| Storefront Design & Themes | Yes Hundreds of designer-made, mobile-responsive templates; drag-and-drop section editor; custom CSS and JavaScript on Core plan and above; AI site builder (Squarespace AI) on all plans. | Yes 2,000+ templates with full drag-and-drop editor; AI website builder available; all templates are mobile-responsive; custom CSS available on Business Elite. |
| Subscription & Recurring Billing | Yes Native subscription product selling supported on all commerce plans; gift cards also available natively for repeat revenue. | Yes Native subscription product creation and management available on all ecommerce plans; recurring billing powered natively without third-party apps required. |
Highlighted rows indicate features where the tools differ.
Pros & Cons
Based on G2 reviews. Source: our review methodology.
Squarespace
Wix
Pricing
Squarespace
| Plan | Monthly | Annual |
|---|---|---|
| Starter | $19/mo | $12/mo |
| Growth | $27/mo | $17/mo |
| Pro | $36/mo | $25/mo |
Wix
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Starter | $17/mo | $17/mo |
| Growth | $29/mo | $29/mo |
| Pro | $39/mo | $39/mo |
| Enterprise | $159/mo | $159/mo |
Ratings & Reviews
Who Should Choose Which?
You are a small ecommerce seller launching your first online store. You need affordable hosting, payment processing without hidden fees, and the ability to sell across multiple platforms simultaneously. Wix's free tier lets you test before paying, its Growth plan ($29/month) includes 0% transaction fees and basic ecommerce, and Wix Multichannel connects your inventory to Google, eBay, Etsy, Amazon, Facebook, Instagram, and TikTok automatically. This eliminates the need for expensive third-party integration tools and keeps your startup costs low while maximizing sales channels.
You are a creative professional or service provider building a portfolio website with light product sales. Squarespace's premium templates and intuitive drag-and-drop editor make it ideal for design-forward sites that don't require complex ecommerce features. Its bundled AI tools help generate copy and design sections quickly. However, if you plan to scale sales volume, Squarespace's 2% transaction fees on the Starter plan and lack of marketplace integrations will become expensive compared to Wix's zero-fee structure and omnichannel reach.
Bottom Line
Wix is the better choice for ecommerce sellers and small businesses prioritizing affordability, transaction fee savings, and multi-channel selling.
Related Comparisons
Frequently Asked Questions
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Is Squarespace better than Wix?
No. Wix is the better choice for most users. Wix offers a free tier, starts at $17/month versus Squarespace's $19/month, charges 0% transaction fees on all paid plans compared to Squarespace's 2% on Basic, and provides native omnichannel selling across Google, Amazon, Facebook, Instagram, TikTok, and EtsyΓÇöcapabilities Squarespace does not offer natively.
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How much cheaper is Wix than Squarespace for ecommerce?
Wix's Growth plan at $29/month undercuts Squarespace's Growth plan at $27/month by $2, but Wix's advantage lies in transaction fees. Wix charges 0% platform transaction fees on all paid plans, while Squarespace charges 2% on Basic ($19/month) and 0% only on Growth and Pro. For a seller processing $10,000 monthly in sales, Squarespace's 2% fee costs $200 on the cheapest tier; Wix costs nothing. Additionally, Wix offers a free tier for non-ecommerce sites, giving budget-conscious users a zero-cost entry point that Squarespace does not provide.
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What are the biggest feature differences between Wix and Squarespace?
Wix offers omnichannel selling across Google, Amazon, Facebook, Instagram, TikTok, Etsy, and eBay from a single dashboardΓÇöSquarespace has no native marketplace integrations. Wix also provides multi-language and multi-currency support natively, while Squarespace lacks internationalization features. On pricing, Wix charges 0% transaction fees on all paid plans; Squarespace charges 2% on Basic and 0% on Core and Advanced. Wix includes a free tier for site building; Squarespace does not. Both offer AI-powered features, but Wix's AI suite is broader, including product recommendations and email marketing automation bundled on all plans.
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How difficult is it to migrate from Squarespace to Wix?
Migrating from Squarespace to Wix requires manual effort because neither platform offers native migration tools. You'll need to export your product catalog via CSV from Squarespace and re-import it into Wix, rebuild your site structure using Wix's templates and editor, and manually reconfigure integrations and settings. Content migration (pages, blog posts, images) must be done manually or through third-party migration services, which can add cost and time. For ecommerce stores with hundreds of products or complex customizations, plan for several days of work or hire a migration specialist.
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Which tool has better integrations and customer support?
Wix offers superior integration capabilities with its Wix App Market, REST API, webhooks, and Wix Velo developer platform for custom codeΓÇögiving developers and businesses far more flexibility than Squarespace's Extensions marketplace. Wix also provides responsive customer support that users consistently praise. Squarespace users report integration challenges with third-party tools, particularly for advanced workflows. For businesses needing robust API access, multi-channel connectivity, or developer-friendly infrastructure, Wix's integration ecosystem and support responsiveness make it the stronger choice.