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Squarespace vs Wix: Which Is Better in 2026?

Reviewed by the SaaS Compare editorial team · Last updated: May 21, 2026

Squarespace logo
Squarespace From $12/mo
vs
Wix logo
Wix From $17/mo
Quick answer: Wix wins for most small businesses and ecommerce sellers. It offers a free tier, lower starting price at $17/month, 0% transaction fees on all paid plans, and native omnichannel selling across Google, Amazon, Facebook, Instagram, TikTok, and EtsyΓÇöfeatures Squarespace lacks.

Wix beats Squarespace for affordable ecommerce with omnichannel selling Wix wins

Wix is the better choice for ecommerce businesses seeking affordability and marketplace reach. Its free tier, lower starting price, zero transaction fees on all paid plans, and native integration with major sales channels (Amazon, Etsy, Facebook, Instagram, TikTok) give sellers a significant cost and distribution advantage. Squarespace charges 2% transaction fees on its basic tier and lacks omnichannel capabilities, making it costlier for high-volume sellers.

Key Differences at a Glance

Feature Squarespace Wix
B2B & Wholesale Yes Invoice sending for custom orders supported natively; no confirmed native customer-specific pricing, net terms, or dedicated B2B portal on any plan. No
Internationalization & Multi-Currency No Yes Wix Multilingual for multi-language stores; currency converter with 80+ payment providers globally; multi-region selling supported natively via Wix dashboard.

Verdict Scores How we score →

Squarespace 87/100
Wix 96/100

Feature Comparison

Feature Squarespace Wix
B2B & Wholesale Yes Invoice sending for custom orders supported natively; no confirmed native customer-specific pricing, net terms, or dedicated B2B portal on any plan. No
Internationalization & Multi-Currency No Yes Wix Multilingual for multi-language stores; currency converter with 80+ payment providers globally; multi-region selling supported natively via Wix dashboard.
AI-Powered Features Yes Squarespace AI bundled on all plans for site building, copy generation, and section design; no separate add-on required for core AI features. Yes AI bundled on all plans: AI image editor, AI product descriptions, AI product recommendations, AI-powered email marketing, and AI website builder ΓÇö no add-on required.
App Ecosystem & Integrations Yes Squarespace Extensions marketplace with third-party integrations; API integrations for advanced sales on Core+; REST API availability not confirmed for all plans. Yes Wix App Market with hundreds of apps; REST API available; webhooks supported; Wix Velo developer platform for custom code; headless via Wix Headless available.
Checkout & Payment Processing Yes Multi-step checkout; online store transaction fee of 2% on Basic, 0% on Core and Advanced; Squarespace Payments supports Klarna, Afterpay, Apple Pay, ACH; no native one-page checkout confirmed. Yes Native Wix Payments with no additional transaction fees; 70+ third-party payment providers supported; BNPL via Afterpay/Klarna; 0% Wix transaction fees on all paid plans.
Omnichannel & Social Commerce Yes No native Facebook Shop, Instagram, TikTok, or marketplace channels confirmed; third-party commerce extensions available via Squarespace Extensions marketplace. Yes Sell on Google, eBay, Etsy, Amazon, Facebook, Instagram, TikTok, and Wish via Wix Multichannel; all inventory and orders managed from one Wix dashboard.
Order & Inventory Management Yes Order management, branded notifications, and customer profiles native; inventory tracking included; no multi-location inventory confirmed natively; returns managed through admin. Yes Inventory sync across all channels (website, POS, marketplaces) from one dashboard; automated inventory tracking; order editing and returns management native.
Point of Sale (POS) Yes Squarespace POS app available for in-person selling via iPhone/iPad; Tap to Pay supported; no dedicated POS hardware sold by Squarespace; inventory syncs with online store. Yes Wix Retail POS (hardware) and Wix Mobile POS (app) available; inventory syncs in real time with online store; offline mode supported; Tap to Pay on mobile supported.
Product Catalog & Variants Yes Unlimited products on all commerce-enabled plans; product variants supported; CSV import/export available; storefront search and filtering supported natively. Yes Up to 1,000 variants per product; unlimited products on all ecommerce plans; CSV import/export supported; storefront product filtering and search native.
Reporting & Analytics Yes Advanced website analytics on Core+; sales funnel analytics on Core+; basic analytics on Basic plan only; no custom report builder confirmed natively. Yes Customized reports, real-time analytics, and AI-powered benchmarks native; Google Analytics integration available; sales and traffic dashboards in store dashboard.
SEO & Marketing Tools Yes Editable meta titles/descriptions, XML sitemaps, and clean URLs native on all plans; email marketing via Squarespace Email Campaigns (separate add-on); discount/coupon engine native. Yes Editable meta tags, XML sitemaps, canonical URLs, and structured data native; abandoned cart emails native; built-in email marketing, Google/Facebook ads management, and discount engine.
Shipping & Fulfillment Yes Professional shipping and tax services on Core+; link your own shipping carrier on Advanced only; local pickup and delivery options available natively. Yes Native discounted shipping labels from multiple carriers purchasable in dashboard; real-time carrier rates available; local delivery and pickup options native.
Storefront Design & Themes Yes Hundreds of designer-made, mobile-responsive templates; drag-and-drop section editor; custom CSS and JavaScript on Core plan and above; AI site builder (Squarespace AI) on all plans. Yes 2,000+ templates with full drag-and-drop editor; AI website builder available; all templates are mobile-responsive; custom CSS available on Business Elite.
Subscription & Recurring Billing Yes Native subscription product selling supported on all commerce plans; gift cards also available natively for repeat revenue. Yes Native subscription product creation and management available on all ecommerce plans; recurring billing powered natively without third-party apps required.

Highlighted rows indicate features where the tools differ.

Pros & Cons

Based on G2 reviews. Source: our review methodology.

Squarespace

Pros
Users love the ease of use with Squarespace, allowing anyone to create professional websites effortlessly.
Users love the premium templates provided by Squarespace, making website creation easy and visually appealing.
Users find Squarespace's intuitive interface makes setting up websites and campaigns surprisingly easy and enjoyable.
Users love the high-quality design templates of Squarespace, enabling stylish and professional websites effortlessly.
Cons
Users find Squarespace's limited customization frustrating, especially for complex websites that need more design flexibility.
Users find Squarespace's pricing to be expensive, especially for those needing only basic features and capabilities.
Users experience integration issues with Squarespace, finding it challenging to connect with advanced third-party tools and services.
Users find that Squarespace has limited flexibility, hindering deeper customization and complex website development.

Wix

Pros
Ease of use of Wix makes website creation simple and enjoyable for everyone
Helpful and responsive customer support ensures smooth website management
Flexible customization options enable easy and intuitive website building without coding knowledge
Intuitive design with easy templates and powerful design tools
Cons
Expensive with issues related to unexpected upgrades and high costs
Limited customization options restrict design flexibility and overall site functionality
Pricing concerns including higher domain renewal costs and required upgrades for advanced features
Poor customer support with unaddressed issues and lack of assistance

Pricing

Squarespace

PlanMonthlyAnnual
Starter $19/mo $12/mo
Growth $27/mo $17/mo
Pro $36/mo $25/mo

Wix

Free tier available
PlanMonthlyAnnual
Free Free Free
Starter $17/mo $17/mo
Growth $29/mo $29/mo
Pro $39/mo $39/mo
Enterprise $159/mo $159/mo

Ratings & Reviews

Squarespace

4.4/5 G2 · 1,120 reviews
4.5/5 Capterra
Users consistently praise Squarespace for its ease of use and beautifully designed templates, making it accessible for both beginners and non-technical users. The platform allows for quick website creation and management, enabling users to focus on content rather than coding. However, some users note a lack of customization options that can limit more advanced design needs.

Wix

4.2/5 G2 · 1,860 reviews
4.4/5 Capterra
Users consistently praise the ease of use and excellent customer support provided by Wix, making it a popular choice for both beginners and experienced users. The intuitive drag-and-drop interface allows for quick website creation, while responsive support helps resolve issues efficiently. However, some users note that the platform can become expensive over time as additional features and services are needed.

Who Should Choose Which?

Choose Squarespace if…

You are a small ecommerce seller launching your first online store. You need affordable hosting, payment processing without hidden fees, and the ability to sell across multiple platforms simultaneously. Wix's free tier lets you test before paying, its Growth plan ($29/month) includes 0% transaction fees and basic ecommerce, and Wix Multichannel connects your inventory to Google, eBay, Etsy, Amazon, Facebook, Instagram, and TikTok automatically. This eliminates the need for expensive third-party integration tools and keeps your startup costs low while maximizing sales channels.

Choose Wix if…

You are a creative professional or service provider building a portfolio website with light product sales. Squarespace's premium templates and intuitive drag-and-drop editor make it ideal for design-forward sites that don't require complex ecommerce features. Its bundled AI tools help generate copy and design sections quickly. However, if you plan to scale sales volume, Squarespace's 2% transaction fees on the Starter plan and lack of marketplace integrations will become expensive compared to Wix's zero-fee structure and omnichannel reach.

Bottom Line

Wix is the better choice for ecommerce sellers and small businesses prioritizing affordability, transaction fee savings, and multi-channel selling.

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