Is Shopify better than Wix?

Yes. Shopify is better for ecommerce businesses. It has a 4.4 G2 rating versus Wix's 4.2, and offers native B2B features, omnichannel selling across 9+ channels, and enterprise scalability up to 200 inventory locationsΓÇöcapabilities Wix lacks entirely. Wix suits simple website builders without ecommerce ambitions.

What are the main pricing differences between Shopify and Wix?

Shopify's entry-level Growth plan costs $25/month with unlimited products and omnichannel selling, while Wix's Growth ecommerce plan starts at $29/month. However, Shopify charges 2% transaction fees on Growth (dropping to 1%, 0.6%, or 0.2% on higher tiers) unless you use Shopify Payments, whereas Wix charges 0% platform transaction fees on all paid plans. For serious sellers, Shopify's $65/month Pro plan includes advanced reports and 5 staff accounts; Wix's comparable Pro at $39/month lacks ecommerce depth. Shopify's enterprise tier reaches $2,300/month with unlimited customization; Wix caps at $159/month. If you avoid third-party payment processors and use Shopify Payments, transaction fee differences narrow significantly.

What are the biggest feature differences between Shopify and Wix?

Shopify excels in omnichannel selling, native B2B features (customer-specific catalogs, volume pricing, net terms), and enterprise infrastructureΓÇösupporting 200 POS locations and 25 headless storefronts on its top tier. Wix lacks B2B capabilities entirely and maxes out at 1,000 product variants per product versus Shopify's unlimited variants. Shopify's transaction fees range from 2% down to 0.2% depending on plan; Wix charges 0% platform fees on all paid plans. For subscription billing, Shopify requires third-party apps for advanced features, while Wix includes native recurring billing on all ecommerce plans. Wix offers 2,000+ templates versus Shopify's 800+, but Shopify's API ecosystem (16,000+ apps) dwarfs Wix's app market.

How difficult is it to migrate from Wix to Shopify?

Migrating from Wix to Shopify requires manual effort because Wix does not provide native export tools for products, orders, or customer data in Shopify-compatible formats. You will need to export your product catalog as CSV from Wix and reformat it to match Shopify's import schema, then manually recreate your store design using Shopify themes. Customer data and order history cannot be automatically transferred and must be handled separately or imported via third-party migration apps (available in the Shopify App Store). The process typically takes 1ΓÇô4 weeks depending on catalog size and complexity. Shopify's support team can assist with technical questions, but the bulk of the work falls on you or a developer.

Which platform has better integrations and customer support?

Shopify offers 16,000+ apps in its App Store with REST and GraphQL APIs, webhooks, and native ERP connectors on Plus plansΓÇösignificantly deeper integration depth than Wix's hundreds of apps. Shopify's Enterprise plan includes 24/7 priority phone support, while Wix users report inconsistent support quality with complaints about unaddressed issues. For businesses requiring extensive third-party connections or dedicated support, Shopify's ecosystem and support tier structure provide measurably better reliability.

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Shopify vs Wix: Which Is Better in 2026?

Reviewed by the SaaS Compare editorial team · Last updated: May 21, 2026

Shopify From $5/mo

Wix From $17/mo

Quick answer: Shopify wins for serious ecommerce businesses. With a 4.4 G2 rating versus Wix's 4.2, Shopify offers superior omnichannel selling, B2B capabilities, and enterprise scalabilityΓÇöthough it costs more upfront at $25/month versus Wix's $17/month entry point.

Shopify dominates ecommerce; Wix suits simple website builders Wix wins

Shopify is the better choice for businesses prioritizing sales growth and operational complexity. Its native B2B features, 16,000-app ecosystem, and multi-location inventory management across 200 locations (Plus tier) far exceed Wix's capabilities. Wix excels for small service businesses or content-focused sites needing affordability and ease, but lacks B2B tools and advanced fulfillment options that serious sellers require.

Key Differences at a Glance

Feature	Shopify	Wix
B2B & Wholesale	Yes B2B features (customer-specific catalogs, quantity rules, volume pricing, net terms, company profiles) are native but unlimited catalogs and full customization require Shopify Plus plan.	No

Verdict Scores — How we score →

Feature Comparison

Feature	Shopify	Wix
B2B & Wholesale	Yes B2B features (customer-specific catalogs, quantity rules, volume pricing, net terms, company profiles) are native but unlimited catalogs and full customization require Shopify Plus plan.	No
AI-Powered Features	Yes Shopify Magic (product descriptions, image editing, email copy) and Sidekick AI assistant bundled free on all plans; no separate add-on required for core AI features.	Yes AI bundled on all plans: AI image editor, AI product descriptions, AI product recommendations, AI-powered email marketing, and AI website builder ΓÇö no add-on required.
App Ecosystem & Integrations	Yes 16,000+ apps in Shopify App Store; REST and GraphQL APIs available; webhooks supported; native ERP connectors (NetSuite, Acumatica, Microsoft) on Plus; Storefront API for headless.	Yes Wix App Market with hundreds of apps; REST API available; webhooks supported; Wix Velo developer platform for custom code; headless via Wix Headless available.
Checkout & Payment Processing	Yes One-page Shop Pay checkout; native Shopify Payments waives transaction fees; 3rd-party providers incur 2%/1%/0.6%/0.2% fees by tier; BNPL via Shop Pay Installments, Klarna, Affirm.	Yes Native Wix Payments with no additional transaction fees; 70+ third-party payment providers supported; BNPL via Afterpay/Klarna; 0% Wix transaction fees on all paid plans.
Internationalization & Multi-Currency	Yes Shopify Markets enables multi-region storefronts with local currencies, languages, domains, and tax handling from one store; 50+ checkout languages; full multi-currency requires Shopify Payments.	Yes Wix Multilingual for multi-language stores; currency converter with 80+ payment providers globally; multi-region selling supported natively via Wix dashboard.
Omnichannel & Social Commerce	Yes Native channels include Facebook, Instagram, TikTok, YouTube, Google Shopping, Amazon, eBay, Walmart; real-time inventory sync across all channels via Shopify Marketplace Connect.	Yes Sell on Google, eBay, Etsy, Amazon, Facebook, Instagram, TikTok, and Wish via Wix Multichannel; all inventory and orders managed from one Wix dashboard.
Order & Inventory Management	Yes Multi-location inventory supported across up to 10 locations (Basic/Grow/Advanced) or 200 (Plus); real-time sync; returns/refunds and order editing native in admin.	Yes Inventory sync across all channels (website, POS, marketplaces) from one dashboard; automated inventory tracking; order editing and returns management native.
Point of Sale (POS)	Yes Native Shopify POS app with offline cash transactions; POS Pro ($89/mo per location) unlocks advanced inventory, staff roles, and unlimited registers; inventory syncs in real time.	Yes Wix Retail POS (hardware) and Wix Mobile POS (app) available; inventory syncs in real time with online store; offline mode supported; Tap to Pay on mobile supported.
Product Catalog & Variants	Yes Unlimited products on all paid plans; product variants supported with price, SKU, weight, and inventory per variant; bulk import/export and storefront search and filtering native.	Yes Up to 1,000 variants per product; unlimited products on all ecommerce plans; CSV import/export supported; storefront product filtering and search native.
Reporting & Analytics	Yes 200+ real-time pre-built reports on all plans; custom report builder (modify/create from scratch) available; cohort and product analytics included; advanced reports require Grow plan or above.	Yes Customized reports, real-time analytics, and AI-powered benchmarks native; Google Analytics integration available; sales and traffic dashboards in store dashboard.
SEO & Marketing Tools	Yes Editable meta titles/descriptions, canonical URLs, auto XML sitemaps; abandoned cart recovery native on all plans; Shopify Email built-in with 10,000 free emails/month; full discount engine.	Yes Editable meta tags, XML sitemaps, canonical URLs, and structured data native; abandoned cart emails native; built-in email marketing, Google/Facebook ads management, and discount engine.
Shipping & Fulfillment	Yes Native discounted rates with USPS, UPS, DHL; live 3rd-party carrier quotes on Advanced and Plus; Shopify Fulfillment Network available; dropshipping apps in App Store.	Yes Native discounted shipping labels from multiple carriers purchasable in dashboard; real-time carrier rates available; local delivery and pickup options native.
Storefront Design & Themes	Yes 800+ themes available; drag-and-drop online store editor with section-based customization; all themes are mobile-responsive; custom CSS/Liquid code access included.	Yes 2,000+ templates with full drag-and-drop editor; AI website builder available; all templates are mobile-responsive; custom CSS available on Business Elite.
Subscription & Recurring Billing	Yes Native Subscriptions API available; free Shopify Subscriptions app handles basic recurring billing; advanced subscription management requires third-party apps from the App Store.	Yes Native subscription product creation and management available on all ecommerce plans; recurring billing powered natively without third-party apps required.

Highlighted rows indicate features where the tools differ.

Pros & Cons

Based on G2 reviews. Source: our review methodology.

Shopify

Pros

Users appreciate the ease of use of Shopify, enjoying its simple setup and seamless app integrations.

Users value the easy integration of Shopify, simplifying e-commerce setup and enhancing overall user experience.

Users love the quick setup of Shopify, enabling rapid deployment and an enjoyable onboarding experience.

Users love the ease of use of Shopify, finding it simple to set up and manage their online stores.

Cons

Users find Shopify expensive due to additional costs for advanced features and third-party apps needed for customization.

Users find limited customization in Shopify, often needing coding or costly apps for advanced features.

Users find limited features in Shopify, requiring additional costs for customizations and essential apps, complicating the setup process.

Users express concerns over pricing issues, noting high transaction fees and costs for apps impacting small business budgets.

Wix

Pros

Ease of use of Wix makes website creation simple and enjoyable for everyone

Helpful and responsive customer support ensures smooth website management

Flexible customization options enable easy and intuitive website building without coding knowledge

Intuitive design with easy templates and powerful design tools

Cons

Expensive with issues related to unexpected upgrades and high costs

Limited customization options restrict design flexibility and overall site functionality

Pricing concerns including higher domain renewal costs and required upgrades for advanced features

Poor customer support with unaddressed issues and lack of assistance

Pricing

Shopify

Plan	Monthly	Annual
Free	Free	—
Growth	$25/mo	$19/mo
Pro	$65/mo	$49/mo
Business	$399/mo	$299/mo
Enterprise	$2300/mo	—

Wix

Free tier available

Plan	Monthly	Annual
Free	Free	Free
Starter	$17/mo	$17/mo
Growth	$29/mo	$29/mo
Pro	$39/mo	$39/mo
Enterprise	$159/mo	$159/mo

Ratings & Reviews

Shopify

4.4/5 G2 · 5,029 reviews

4.5/5 Capterra

Users consistently praise Shopify for its ease of use and intuitive interface, which allows even those without technical skills to set up and manage an online store quickly. The platform's extensive app ecosystem and built-in features enable seamless integration and scalability, making it a reliable choice for businesses of all sizes. However, many reviews note that costs can accumulate due to transaction fees and the need for additional paid apps.

Wix

4.2/5 G2 · 1,860 reviews

4.4/5 Capterra

Users consistently praise the ease of use and excellent customer support provided by Wix, making it a popular choice for both beginners and experienced users. The intuitive drag-and-drop interface allows for quick website creation, while responsive support helps resolve issues efficiently. However, some users note that the platform can become expensive over time as additional features and services are needed.

Who Should Choose Which?

You are a mid-market ecommerce operator selling across multiple channels. Your team needs inventory sync across 10+ locations, B2B customer catalogs with volume pricing, and native integrations with ERP systems. Shopify's multi-location inventory (up to 200 on Plus), customer-specific catalogs, and NetSuite/Acumatica connectors eliminate manual data entry. The 16,000-app ecosystem and Shopify Fulfillment Network streamline operations at scale. Higher app costs are offset by operational efficiency and revenue growth from advanced features like Shop Pay Installments and regional market customization.

You are a freelancer or small service provider building a professional web presence. Your team needs a simple drag-and-drop builder, affordable hosting, and basic payment acceptance without complexity. Wix's 2,000+ templates, zero platform transaction fees, and included email marketing (no separate app purchases) keep costs predictable. The free tier lets you test before paying. Limited customization and slower performance with heavy content are acceptable trade-offs for a business that prioritizes simplicity and low monthly spend under $40.

Bottom Line

Shopify is the better choice for ecommerce businesses requiring omnichannel selling, B2B capabilities, and enterprise scalability.

Visit Shopify → Visit Wix →

Related Comparisons

Frequently Asked Questions

Is Shopify better than Wix?

Yes. Shopify is better for ecommerce businesses. It has a 4.4 G2 rating versus Wix's 4.2, and offers native B2B features, omnichannel selling across 9+ channels, and enterprise scalability up to 200 inventory locationsΓÇöcapabilities Wix lacks entirely. Wix suits simple website builders without ecommerce ambitions.
What are the main pricing differences between Shopify and Wix?

Shopify's entry-level Growth plan costs $25/month with unlimited products and omnichannel selling, while Wix's Growth ecommerce plan starts at $29/month. However, Shopify charges 2% transaction fees on Growth (dropping to 1%, 0.6%, or 0.2% on higher tiers) unless you use Shopify Payments, whereas Wix charges 0% platform transaction fees on all paid plans. For serious sellers, Shopify's $65/month Pro plan includes advanced reports and 5 staff accounts; Wix's comparable Pro at $39/month lacks ecommerce depth. Shopify's enterprise tier reaches $2,300/month with unlimited customization; Wix caps at $159/month. If you avoid third-party payment processors and use Shopify Payments, transaction fee differences narrow significantly.
What are the biggest feature differences between Shopify and Wix?

Shopify excels in omnichannel selling, native B2B features (customer-specific catalogs, volume pricing, net terms), and enterprise infrastructureΓÇösupporting 200 POS locations and 25 headless storefronts on its top tier. Wix lacks B2B capabilities entirely and maxes out at 1,000 product variants per product versus Shopify's unlimited variants. Shopify's transaction fees range from 2% down to 0.2% depending on plan; Wix charges 0% platform fees on all paid plans. For subscription billing, Shopify requires third-party apps for advanced features, while Wix includes native recurring billing on all ecommerce plans. Wix offers 2,000+ templates versus Shopify's 800+, but Shopify's API ecosystem (16,000+ apps) dwarfs Wix's app market.
How difficult is it to migrate from Wix to Shopify?

Migrating from Wix to Shopify requires manual effort because Wix does not provide native export tools for products, orders, or customer data in Shopify-compatible formats. You will need to export your product catalog as CSV from Wix and reformat it to match Shopify's import schema, then manually recreate your store design using Shopify themes. Customer data and order history cannot be automatically transferred and must be handled separately or imported via third-party migration apps (available in the Shopify App Store). The process typically takes 1ΓÇô4 weeks depending on catalog size and complexity. Shopify's support team can assist with technical questions, but the bulk of the work falls on you or a developer.
Which platform has better integrations and customer support?

Shopify offers 16,000+ apps in its App Store with REST and GraphQL APIs, webhooks, and native ERP connectors on Plus plansΓÇösignificantly deeper integration depth than Wix's hundreds of apps. Shopify's Enterprise plan includes 24/7 priority phone support, while Wix users report inconsistent support quality with complaints about unaddressed issues. For businesses requiring extensive third-party connections or dedicated support, Shopify's ecosystem and support tier structure provide measurably better reliability.