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Shopify is the top alternative to BigCommerce, offering superior customization through Liquid templating and a vastly larger app ecosystem (10,000+ apps vs. BigCommerce's 800+), making it ideal for merchants who need flexibility without the high costs.

⭐ Editor's Top Pick Squarespace →

Why People Look for BigCommerce Alternatives

Users cite limited customization options as a major constraint when building unique storefronts that differentiate from competitors.

Users report expensive pricing tiers that escalate quickly, making it difficult to scale profitably for mid-market merchants.

Users cite difficult theme modifications and feature customization requiring external developers and custom code work.

Users report that essential features often require third-party apps and custom development, increasing total cost of ownership.

Editor's Top Pick

Top 6 Alternatives to BigCommerce

#1 Squarespace logo

Squarespace

Squarespace makes beautiful products to help people with creative ideas succeed.

From $12/mo

Squarespace is a website builder and ecommerce platform that emphasizes design-first simplicity for small businesses and creative entrepreneurs. It outperforms BigCommerce in three key areas

  1. pricingΓÇöSquarespace starts at $19/month versus BigCommerce's $39/month, making it 49% cheaper for basic ecommerce
  2. design templatesΓÇöSquarespace offers premium, professionally designed templates that require zero coding, directly addressing BigCommerce users' frustration with difficult theme customization
  3. ease of setupΓÇöSquarespace's drag-and-drop interface and intuitive visual editor eliminate the learning curve that BigCommerce's HTML/CSS customization demands. Starter plan is $19/month with custom websites, Squarespace AI, free domain, and product selling; Growth tier is $27/month with unlimited contributors and 0% store transaction fees; Pro is $36/month with advanced commerce tools. The honest limitation: Squarespace's app ecosystem is significantly smaller than BigCommerce's 800+ integrations, making it less suitable for businesses requiring deep third-party tool connectivity or complex B2B workflows like custom catalogs and tiered pricing.

Why choose Squarespace:

  • Users love the ease of use with Squarespace, allowing anyone to create professional websites effortlessly.
  • Users love the premium templates provided by Squarespace, making website creation easy and visually appealing.
  • Users find Squarespace's intuitive interface makes setting up websites and campaigns surprisingly easy and enjoyable.
G2 4.4/5 (1,120 reviews)
#2 WooCommerce logo

WooCommerce

WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website.

Free tier

WooCommerce is a free, open-source WordPress eCommerce plugin that gives you complete control over your online store without platform lock-in. WooCommerce outperforms BigCommerce in three critical areas

  1. CostΓÇöit's completely free to install and use, with no monthly platform fees (BigCommerce starts at $29/mo), making it ideal for budget-conscious merchants or those testing new sales channels.
  2. Customization depthΓÇöas a self-hosted WordPress plugin, you have unrestricted access to code and can modify every aspect of your store without BigCommerce's theme customization limitations that users frequently cite as a pain point.
  3. Plugin ecosystemΓÇöthe WordPress marketplace offers tens of thousands of extensions versus BigCommerce's 800+ apps, giving you far more flexibility to add niche functionality without custom development. Pricing: Free (open-source plugin); hosting costs $5ΓÇô$30/mo separately; WooPayments processing at 2.9% + $0.30/transaction. One honest limitation: WooCommerce's performance degrades significantly on larger stores with high traffic or complex plugin configurations, requiring careful optimization and potentially expensive hosting upgradesΓÇöa trade-off BigCommerce's managed infrastructure avoids.

Why choose WooCommerce:

  • Users value the ease of use of WooCommerce, allowing quick setup and management of online stores effortlessly.
  • Users find easy integration with WooCommerce enhances their e-commerce capabilities, connecting effortlessly with various services and platforms.
  • Users love the flexibility of WooCommerce, enabling rapid e-commerce setup and extensive customization through various plugins.
G2 4.4/5 (1,252 reviews)
#3 Ecwid logo

Ecwid

Ecwid eCommerce is the easiest to use ecommerce platform available. Feature rich with integration to all the leading payment gateways and POS, shopping cart, checkout, inventory management, order management, shipping and notifications are all at your fingertips. Easily manage your store, embed your store on any website, add products, offer discounts and so much more. Ecwid also makes selling on Instagram, Facebook, Google Shopping & any marketplace easy from a single dashboard

From $5/mo

Ecwid is a lightweight ecommerce platform designed to embed shopping functionality into existing websites and CMS platforms without requiring a standalone storefront rebuild.

Ecwid outperforms BigCommerce in three critical areas for cost-conscious merchants.

  1. its entry price is dramatically lowerΓÇöEcwid starts at $5/month versus BigCommerce's $29/month, making it accessible for micro-merchants and side businesses
  2. Ecwid excels at WordPress and Drupal integration through native plugins and free add-ons, whereas BigCommerce requires more complex custom development for equivalent CMS embedding
  3. Ecwid's Pro plan ($65/month) includes native POS integrations with Square, Lightspeed, and Clover, while BigCommerce only offers third-party POS connections and reserves advanced B2B features for Enterprise-only pricing

Pricing: Starter ($5/mo), Growth ($35/mo), Pro ($65/mo), Enterprise ($149/mo).

The primary limitation is product scalabilityΓÇöEcwid's Pro tier caps at 2,500 products, while BigCommerce's Pro plan supports unlimited products. For high-volume merchants exceeding 2,500 SKUs, Ecwid becomes restrictive and requires Enterprise pricing ($149/mo) for unlimited inventory.

Why choose Ecwid:

  • Users love the easy integration of Ecwid with platforms like WordPress and Drupal, enhancing their eCommerce experience.
  • Users value the many free features available with Ecwid, enhancing their experience with effortless integration.
  • Users find Ecwid's easy integration with various CMS platforms like WordPress and Drupal highly beneficial.
G2 4.7/5 (5 reviews)
#4 Volusion logo

Volusion

Simple and customizable ecommerce built for growth. With Volusion, you can create a unique store with powerful features - no coding required.

From $35/mo

Volusion is a no-code ecommerce platform designed for small to mid-market merchants seeking straightforward store management without technical expertise.

Volusion undercuts BigCommerce on entry-level pricing, starting at $35/month versus BigCommerce's $39/month, with a cleaner admin interface that users consistently praise for intuitive navigation. The platform's strength lies in simplicityΓÇöits backend administration requires no coding knowledge and delivers a faster onboarding experience than BigCommerce's more feature-heavy setup. For merchants prioritizing ease of use over advanced customization, Volusion's streamlined approach reduces operational friction.

Starter plan: $35/month (100 products, 1 staff account). Growth: $79/month (5,000 products, 5 staff accounts). Pro: $299/month (unlimited products, 15 staff accounts). Business: $399/month (unlimited products, unlimited staff accounts, dedicated support).

The critical limitation: Volusion's app ecosystem and integration capabilities lag significantly behind BigCommerce. Users report outdated templates, limited third-party integrations, and difficulty customizing stores to match modern design standards. If your business requires extensive integrations or advanced customization, Volusion's constraints will become apparent quickly.

Why choose Volusion:

  • Users appreciate the ease of use of Volusion, finding it simple to manage their online stores effortlessly.
  • Users appreciate the clean UI of Volusion, finding the backend admin user-friendly and easy to navigate.
  • Users value the easy setup and organization of Volusion, making online store management hassle-free.
G2 3.2/5 (68 reviews)
#5 Webflow logo

Webflow

Webflow is the AI-native Website Experience Platform that empowers teams to build, manage, and optimize visually stunning websites and web apps with the speed, security, and scalability todayΓÇÖs leading brands demand

From $14/mo

Webflow is an AI-native website experience platform that combines visual design tools with code-level control for building custom websites and web applications.

Webflow outperforms BigCommerce in three critical areas for design-driven merchants.

  1. it offers superior design flexibility through its visual builder with full HTML/CSS/JavaScript accessΓÇöcomparable to BigCommerce's theme customization but with real-time, drag-and-drop control that eliminates the need to toggle between visual and code editors
  2. Webflow's pricing starts at $14/month (with ecommerce at $29/month add-on), undercutting BigCommerce's $29/month entry point while providing a free tier for prototyping
  3. Webflow's AI-native architecture includes built-in AI features across all plans, whereas BigCommerce lacks native AI capabilities entirely

Pricing: Free tier available; Growth plan at $29/month (ecommerce); Pro at $49/month with 0% transaction fees.

Honest limitation: Webflow's CMS and ecommerce capabilities remain limited compared to BigCommerceΓÇöusers report that complex content management and advanced ecommerce functionality require workarounds or external tools, making it better suited for design-focused brands than high-volume merchants managing complex product catalogs.

Why choose Webflow:

  • Users love the ease of use of Webflow, finding it simplifies website development with real-time, visual building.
  • Users love the design flexibility of Webflow, enabling both simple and advanced website creation effortlessly.
  • Users admire the intuitive visual control of Webflow, enabling easy, fast, and responsive website development.
G2 4.4/5 (978 reviews)
Visit Webflow → Read full review → ✓ Free tier available
#6 Wix logo

Wix

Wix is a website builder that lets any business or individual build their own professional website.

From $17/mo

Wix is a website builder that enables businesses to create professional websites and online stores without coding knowledge. Wix undercuts BigCommerce on entry-level pricing, starting at $17/month for the Starter plan versus BigCommerce's $39/month, making it accessible for solopreneurs and early-stage retailers. The platform's drag-and-drop visual editor and template library provide faster time-to-launch for simple storefronts compared to BigCommerce's theme customization workflow. Wix's free tier allows unlimited site building on a Wix subdomain, lowering the barrier to experimentation before committing to paid plans. However, Wix's ecommerce capabilities plateau significantly below BigCommerce's enterprise featuresΓÇöthe Pro plan ($39/month) caps at standard ecommerce functionality, while BigCommerce's Pro ($399/month) supports up to 8 inventory locations and advanced product filtering. Wix lacks BigCommerce's native omnichannel integrations (Amazon, eBay, Walmart sync), B2B wholesale features, and multi-storefront management, making it unsuitable for merchants scaling beyond single-channel operations or managing complex product catalogs.

Why choose Wix:

  • Ease of use of Wix makes website creation simple and enjoyable for everyone
  • Helpful and responsive customer support ensures smooth website management
  • Flexible customization options enable easy and intuitive website building without coding knowledge
G2 4.2/5 (1,860 reviews)
Visit Wix → Read full review → ✓ Free tier available

Pricing Comparison

ToolStarting PriceFree TierPricing Model
BigCommerce (current) $29/mo No Paid Only
SquarespaceTop pick $12/mo No Paid Only
WooCommerce Yes Freemium
Ecwid $5/mo No Paid Only
Volusion $35/mo No Paid Only
Webflow $14/mo Yes Freemium
Wix $17/mo Yes Freemium

Prices shown are monthly billing. Annual plans typically 15–20% cheaper. Verified May 2026.

What Users Say About BigCommerce

Users consistently praise the platform for its ease of use and excellent customer support, making it accessible for businesses of all sizes. Many appreciate the built-in features that streamline online store management, allowing for quick product additions and smooth integrations. However, some users note that customization options can be limited, which may require additional apps or developer assistance.
Pros
BigCommerce is very easy to use with a simple setup and smooth overall experience
Top-notch customer support with responsive and dedicated service
Easy integration allowing seamless connection with multiple systems and tools
User-friendly interface enabling effortless online store building without coding skills
Cons
Limited customization options restricting ability to create unique and tailored online stores
Pricing is expensive and could be more affordable
Difficult customization when modifying themes and features to meet specific needs
Customization is challenging with limitations in modifying themes and features

How to Choose the Right E-commerce

💡 Decision guide

If your team needs advanced customization and a massive app marketplace, Shopify is the clear choiceΓÇöits 6,000+ apps and superior theme flexibility justify the comparable pricing. If you're cost-conscious and already use WordPress, WooCommerce delivers lower upfront costs and tighter CMS integration. For B2B-heavy operations requiring custom catalogs and tiered pricing, consider Shopify Plus or BigCommerce Enterprise, but Shopify's native B2B tools are more mature. If you prioritize simplicity and don't need extensive customization, Squarespace offers an intuitive drag-and-drop builder at a lower price point, though with fewer advanced features.

Ready to Make the Switch?

Our top-rated alternative to BigCommerce is Squarespace.

Alternatives to BigCommerce — Frequently Asked Questions