BigCommerce vs Volusion: Which Is Better in 2026?
BigCommerce outperforms Volusion for serious ecommerce growth and B2B operations BigCommerce wins
BigCommerce is the better choice for retailers planning multi-channel expansion and B2B sales. Its native integrations with Amazon, eBay, Walmart, and FacebookΓÇöplus dedicated B2B features like custom catalogs and tiered pricingΓÇögive you competitive advantages Volusion cannot match. Volusion lacks B2B capabilities entirely and users consistently report outdated templates and integration limitations.
Key Differences at a Glance
| Feature | BigCommerce | Volusion |
|---|---|---|
| AI-Powered Features | No | Yes |
| B2B & Wholesale | Yes Customer groups and segmentation available on Plus+; Price Lists (customer-specific pricing) only on Enterprise; B2B Edition is a separate enterprise product. | No |
Verdict Scores — How we score →
Feature Comparison
| Feature | BigCommerce | Volusion |
|---|---|---|
| AI-Powered Features | No | Yes |
| B2B & Wholesale | Yes Customer groups and segmentation available on Plus+; Price Lists (customer-specific pricing) only on Enterprise; B2B Edition is a separate enterprise product. | No |
| App Ecosystem & Integrations | Yes 800+ apps in the BigCommerce App Marketplace; REST API and webhooks available; unlimited API calls on Enterprise only; headless commerce via Catalyst and Storefront API. | Yes |
| Checkout & Payment Processing | Yes Single-page checkout native on all plans; 0% added transaction fees on all tiers; Apple Pay, Google Pay, and Amazon Pay included; 65+ payment gateways supported. | Yes |
| Internationalization & Multi-Currency | Yes Multi-currency display and checkout native on all plans; multi-storefront supported (add-on per plan); local tax handling configurable per region. | Yes |
| Omnichannel & Social Commerce | Yes Native integrations for Amazon, eBay, Walmart, Facebook, and Instagram on all plans; inventory syncs across channels from one dashboard. | Yes |
| Order & Inventory Management | Yes Multi-location inventory: up to 4 locations (Standard), 5 (Plus), 8 (Pro), custom (Enterprise); no published self-service returns portal confirmed natively. | Yes |
| Point of Sale (POS) | Yes POS channel available on all plans via third-party integrations (Square, Clover, etc.); no native BigCommerce POS hardware; inventory syncs through POS integrations. | Yes |
| Product Catalog & Variants | Yes Unlimited products on all plans; product filtering (basic) on Plus, custom product filtering on Pro+; bulk import/export supported natively. | Yes |
| Reporting & Analytics | Yes Professional reporting tools included on all plans; advanced analytics with custom reports available; Google customer reviews on Pro and Enterprise plans. | Yes |
| SEO & Marketing Tools | Yes Editable meta titles/descriptions, XML sitemaps, and canonical URLs native; abandoned cart saver on Plus and above; discount/coupon engine native on all plans. | Yes |
| Shipping & Fulfillment | Yes Real-time carrier quotes native on all plans; ShipperHQ rules engine available (add-on on Standard/Plus/Pro, included on Enterprise); dropshipping supported via apps. | Yes |
| Storefront Design & Themes | Yes Fully customizable themes with native HTML, CSS, and JavaScript access; Makeswift drag-and-drop visual editor available; all themes are mobile-responsive. | Yes |
| Subscription & Recurring Billing | Yes Native Subscriptions API available; recurring billing requires third-party apps from the marketplace such as Recharge or Bold Subscriptions. | Yes |
Highlighted rows indicate features where the tools differ.
Pros & Cons
Based on G2 reviews. Source: our review methodology.
BigCommerce
Volusion
Pricing
BigCommerce
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | — |
| Starter | $39/mo | $29/mo |
| Growth | $105/mo | $79/mo |
| Pro | $399/mo | $299/mo |
| Enterprise | Custom | — |
Volusion
| Plan | Monthly | Annual |
|---|---|---|
| Starter | $35/mo | — |
| Growth | $79/mo | — |
| Pro | $299/mo | — |
| Business | $399/mo | — |
Ratings & Reviews
Who Should Choose Which?
You are a mid-market retailer selling across multiple channels and geographies. You need native integrations with Amazon, eBay, and Walmart without rebuilding your infrastructure. You want inventory synced across all sales channels from a single dashboard. You're planning to add B2B wholesale operations with custom pricing for different customer segments. BigCommerce's omnichannel architecture, 800+ app ecosystem, and enterprise B2B Edition support this growth path seamlessly. Its 4.2 G2 rating reflects user confidence in handling complex, multi-location operations at scale.
You are a small business owner launching your first online store with a tight budget and minimal technical skills. You want a simple, intuitive admin interface to manage products and orders without coding. You don't need B2B features, multi-channel selling, or complex integrations. Volusion's clean UI and easy setup appeal to this profile. However, users report outdated templates and limited customization options, meaning you'll quickly outgrow the platform if your business expands beyond basic single-channel retail.
Bottom Line
BigCommerce is the better choice for retailers planning multi-channel expansion, B2B operations, or enterprise-scale growth.
Related Comparisons
Frequently Asked Questions
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Is BigCommerce better than Volusion?
Yes. BigCommerce is better than Volusion for most retailers. BigCommerce holds a 4.2 G2 rating from 575 reviews compared to Volusion's 3.2 from 68 reviews, and it includes native B2B features, multi-location inventory management up to 8 locations, and 800+ app integrationsΓÇöcapabilities Volusion lacks or limits significantly.
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How do BigCommerce and Volusion pricing compare for growing retailers?
BigCommerce's Starter plan begins at $29/month with unlimited products and users, while Volusion's Starter is $35/month but caps you at 100 products and one staff account. At the Growth tier, BigCommerce ($105/month) supports up to 5 inventory locations and abandoned cart recovery, whereas Volusion ($79/month) allows 5,000 products with 5 staff accounts. For retailers expecting significant growth, BigCommerce's Pro tier ($399/month) scales to 8 inventory locations and custom product filtering. Both platforms charge zero transaction fees, but BigCommerce's unlimited products across all tiers makes it more cost-effective for expanding catalogs without tier upgrades.
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What are the main feature differences between BigCommerce and Volusion?
BigCommerce includes native B2B features like customer groups, price lists on Enterprise, and a dedicated B2B EditionΓÇöcritical for wholesale operations. Volusion lacks B2B functionality entirely. BigCommerce also supports up to 8 inventory locations (Pro tier) versus Volusion's single-location model, and offers native integrations with Amazon, eBay, Walmart, and Facebook across all plans. Volusion's feature set is broader on paper but lacks the depth needed for complex operations. For multi-channel selling and B2B, BigCommerce's architecture is purpose-built; Volusion requires workarounds.
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How difficult is it to migrate from Volusion to BigCommerce?
BigCommerce offers native migration support and maintains detailed documentation for moving stores from competing platforms including Volusion. The process typically involves exporting product catalogs, customer data, and order history from Volusion, then importing them into BigCommerce using the platform's bulk import tools or third-party migration apps available in the BigCommerce App Marketplace. Most retailers complete the migration within 2ΓÇô4 weeks depending on store complexity. BigCommerce's 24/7 support team can assist throughout the transition, and the platform's superior integration capabilities mean you'll likely gain functionality rather than lose it during the switch.
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How do BigCommerce and Volusion compare on integrations and customer support?
BigCommerce offers 800+ apps in its marketplace with REST API and webhooks, enabling seamless connections to product information management, customer data platforms, and sales channels. Volusion provides app integrations but users report significant limitations and outdated integration options that restrict customization. On support, BigCommerce delivers top-notch, responsive, and dedicated service across all tiers with 24/7 availability on paid plans. Volusion offers online support only, with a dedicated customer service manager limited to the Business tier at $399/month. BigCommerce's superior integration ecosystem and universally available support make it the stronger choice for businesses requiring reliable third-party connections and responsive assistance.