Moz Pro vs Serpstat: Which Is Better in 2026?
Serpstat outperforms Moz Pro for competitive SEO teams requiring daily tracking Serpstat wins
Serpstat's daily rank updates, 7B+ keyword database, and API access from the Growth plan ($129/mo) make it the stronger choice for agencies and competitive teams. Moz Pro excels at user-friendly keyword research but caps tracking at weekly intervals and limits API access to a separate product. Choose Serpstat if your team needs real-time competitive intelligence and automation.
Key Differences at a Glance
| Feature | Moz Pro | Serpstat |
|---|---|---|
| API Access | No No public REST API is listed or available in Moz Pro subscription plans; Moz offers a separate Data API product not bundled with Moz Pro. | Yes API access with 200K credits/month is included from Team plan; Individual plan has no API access; Agency plan includes 2M API credits per month. |
Verdict Scores — How we score →
Feature Comparison
| Feature | Moz Pro | Serpstat |
|---|---|---|
| API Access | No No public REST API is listed or available in Moz Pro subscription plans; Moz offers a separate Data API product not bundled with Moz Pro. | Yes API access with 200K credits/month is included from Team plan; Individual plan has no API access; Agency plan includes 2M API credits per month. |
| Competitor Analysis | Yes Domain Overview provides organic traffic estimates with AI-powered insights; Competitive Research tool allows comparison of up to 50ΓÇô100 domains depending on plan. | Yes Domain Analysis provides organic traffic estimates, keyword gaps, and competitor comparison; batch domain analysis available from Team plan with up to 500 domains. |
| Content Insights | Yes On-Page Grader provides content optimisation scores per URL; AI Content Briefs (2 on Standard, 50 on Large) and AI Overviews by Keyword are included on all plans. | Yes AI Tools for content analysis available on Team plan and above; Individual plan lacks AI tools, keyword lists, and batch analysis features. |
| Custom Reports | Yes Scheduled PDF reports with branding options are available on Medium and Large plans; Standard plan has basic reporting without branded or templated reports. | Yes Scheduled Reports available on Team plan; white-label reporting is included exclusively in the Agency plan along with dedicated support and phone access. |
| Data Visualization | Yes Campaign dashboards display ranking trends, site health, and link metrics over time; MozBar Chrome extension adds inline metrics to SERPs and web pages. | Yes Dashboard displays ranking trends and domain overview metrics; Scheduled Reports with visual charts available on Team plan and above. |
| Integrations | Yes Native integrations include MozBar Chrome extension, Google Search Console data via campaigns, and Looker Studio support is not listed on the pricing page. | Yes ChatGPT and Claude MCP integration available on Team plan and above; AI Overview Brand Opportunities Report included; Google Analytics and GSC integrations supported. |
| Keyword Research | Yes Keyword Explorer covers 1.25B+ keywords with volume, difficulty, SERP analysis, and AI-powered keyword suggestions by topic; query limits vary by plan. | Yes Keyword Research covers 7B+ keywords with volume, difficulty, CPC, and SERP data; search results per report range from 2K (Individual) to 100K (Agency). |
| Link Building | Yes Link Explorer indexes 44.7T+ links with Domain Authority and Page Authority metrics; backlink query limits range from 5K/mo on Standard to 70K/mo on Large. | Yes Backlink Analysis covers domain backlink profiles with referring domain data; API access to backlink data available on Team plan and above. |
| Localization | Yes Rank Tracker supports tracking across multiple countries and includes mobile rankings on all plans; city-level and device segmentation available within campaigns. | Yes Rank tracking supports desktop and mobile rankings across multiple search engines and regions on all paid plans; competitor ranking data also included. |
| SEO Alerting | Yes Campaigns send scheduled email alerts for ranking changes and site crawl issues; alert frequency depends on crawl schedule set per campaign. | Yes Rank Tracker sends scheduled email reports on position changes; daily update frequency is available on all paid plans including the Individual tier. |
| SEO Auditing | Yes Site Crawl provides a health score with categorised issues; Standard crawls 100K pages/week while Large crawls 1.25M pages/week across tracked campaigns. | Yes Site Audit checks up to 30K pages on Individual and 1.5M on Agency; health score, issue categorisation, and JS rendering (Team+) are included. |
| SERP Rank Tracking | Yes Rank Tracker monitors weekly keyword positions including mobile; Standard allows 300 keywords across 3 campaigns, Large allows 3,000 across 25 campaigns. | Yes Rank Tracker monitors daily positions with desktop and mobile support; Individual allows 10K checks/month while Agency allows 500K keyword checks/month. |
| Technical SEO | Yes Site Crawl covers crawl depth configuration and on-demand re-crawls; JS rendering support is not explicitly listed as a feature on the pricing page. | Yes JS rendering is available from Team plan upward; Individual plan lacks JS rendering; crawl scheduling and page audit features are included on all paid plans. |
Highlighted rows indicate features where the tools differ.
Pros & Cons
Based on G2 reviews. Source: our review methodology.
Moz Pro
Serpstat
Pricing
Moz Pro
| Plan | Monthly | Annual |
|---|---|---|
| Starter | $49/mo | $49/mo |
| Growth | $99/mo | $79/mo |
| Pro | $179/mo | $143/mo |
| Business | $299/mo | $239/mo |
| Enterprise | Custom | — |
Serpstat
| Plan | Monthly | Annual |
|---|---|---|
| Starter | $69/mo | $50/mo |
| Growth | $129/mo | $100/mo |
| Pro | $209/mo | $169/mo |
| Business | $499/mo | $410/mo |
Ratings & Reviews
Who Should Choose Which?
You are an in-house SEO manager at a mid-market SaaS company competing in a crowded vertical. You need to monitor competitor keyword movements daily, identify content gaps across 50+ domains, and generate white-label reports for your executive team. Serpstat's batch domain analysis, daily rank tracking, and Agency plan white-label reporting (at $499/mo) give you the competitive edge and client-ready deliverables Moz Pro cannot match. The responsive support team also helps you scale SEO operations without hiring additional staff.
You are a solo SEO consultant managing 5ΓÇô10 small business clients with modest budgets and straightforward ranking goals. You prioritize ease of use, clear keyword research, and monthly reporting over advanced competitor tracking. Moz Pro's $49 Starter plan, intuitive interface, and strong on-page grading tools let you deliver solid results quickly without paying for features your clients don't need. Weekly rank tracking and keyword caps are sufficient for local and niche markets where competition moves slower.
Bottom Line
Serpstat is the better choice for competitive teams and agencies requiring daily tracking, API automation, and white-label reporting at scale.
Related Comparisons
Frequently Asked Questions
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Is Moz Pro better than Serpstat?
No. Serpstat is the better choice for most teams. Serpstat offers daily rank tracking on all plans and a 4.6 G2 rating versus Moz Pro's weekly tracking and 4.3 rating. Serpstat also includes API access from the Growth plan ($129/mo), while Moz Pro requires a separate Data API product not bundled with any subscription tier.
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What are the main pricing differences between Serpstat and Moz Pro?
Serpstat's entry plan costs $50/month and includes unlimited projects with 10,000 monthly keyword checks and API access from the Growth tier ($129/month). Moz Pro's Starter plan is $49/month but limits you to one project and 50 tracked keywords with no API access at any tier. For teams needing API automation, Serpstat's Growth plan ($129/month) with 200K API credits is significantly cheaper than upgrading through Moz's separate Data API product. At the high end, Serpstat's Business plan ($499/month) offers white-label reporting and 2M API credits, while Moz Pro's Business tier ($299/month) lacks white-label capabilities entirely.
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What are the biggest feature differences between Serpstat and Moz Pro?
Serpstat offers daily rank tracking updates on all paid plans, while Moz Pro limits weekly tracking to its Standard tier and above. Serpstat includes API access from the Growth plan ($129/mo) with 200K monthly credits, whereas Moz Pro requires a separate Data API purchase. Serpstat's Site Audit handles up to 1.5M pages on its Business plan versus Moz Pro's 1.25M on its Large plan. For competitor analysis, Serpstat supports batch domain analysis of up to 500 domains from the Growth plan, a capability Moz Pro does not offer. JavaScript rendering is available on Serpstat's Growth plan and above, but Moz Pro does not explicitly list JS rendering support. Serpstat also includes white-label reporting exclusively on its Business plan, a feature unavailable in Moz Pro's standard offerings.
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How difficult is it to switch from Moz Pro to Serpstat?
Switching from Moz Pro to Serpstat is straightforward because both platforms track the same core metricsΓÇökeyword rankings, backlinks, and site healthΓÇöbut store them in separate databases. You will need to manually recreate your tracked keywords and campaigns in Serpstat, as neither tool offers direct data migration. However, Serpstat's bulk import features (available on Growth and higher plans) allow you to upload keyword lists in CSV format, significantly reducing setup time. Historical ranking data will not transfer, so you'll start fresh with Serpstat's tracking from your migration date forward. The transition typically takes one to two weeks depending on your project complexity and keyword volume.
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Which tool has better integrations and customer support for enterprise teams?
Serpstat offers superior integration depth and support for enterprise teams. The Agency plan includes white-label reporting, dedicated account support, and phone accessΓÇöfeatures absent from Moz Pro. Serpstat integrates with ChatGPT, Claude, Google Analytics, and Google Search Console, while Moz Pro relies primarily on MozBar and GSC data imports. For teams requiring API automation, Serpstat's Agency plan provides 2M API credits monthly versus Moz Pro's lack of a bundled API. Serpstat's responsive customer support (noted in user reviews) and tiered support escalation make it the stronger choice for enterprise operations.